In the focus of the author of the article questions are questions related to the process of defining and building the identity of the individual in the process of coaching. The starting point for the discussion is the assumption that the post-modern world, the knowledge and experience mediated through the media, shape the identity of individuals, as well as the order of social relations. The author verifies many psychological and sociological definitions of individual identity and the process of building one’s lifestyle. The question of whether an individual knows himself and knows how to thoughtfully build „yourself ” is an issue that is intertwined in the article’s multithreaded analysis of the identity of a man with everyday issues raised by the coaches in the coaching of an individual. According to the author coaching is a process that prepares the body to function in the world, according to the identity defined and worked out during the coaching sessions.

Article juxtaposes two kinds of human activity: habitual and goal-directed behaviors. The author characterizes the nature of these behaviors, and examines their interactions. Habitual actions are subjected to a detailed analysis of their neurobiological mechanisms, significance for human functioning, ways to change and create new habits. Conclusions are presented of the extent to which habits can influence the processand the en effectiveness of coaching.

Personal and professional development needs crossing the status quo. Self-development activity should be more intense in open-minded people. Such people can be called „proinnovative”, becasue they are willing to introduce changes, sometimes even radical, in their lives. le article describes Proinnovativeness as a personality trait and presents the P-12 questionnaire as a tool to assess this trait. Implications of Proinnovativeness for career coaching are discussed.

A goal of this article is to present the author’s innovative concept of an application of the graphological analysis in the transformational coaching processes. The initial stage of the transformational coaching process has been proposed for the application of the graphological analysis. A role of the graphological analysis as an external portrait and a method to broaden the self-awareness of a coachée has been suggested by the author. The article presents a scientific approach to graphology and the handwriting analysis as a projective technique. A structure of the graphological analysis in the area of intellect, emotions, activity and adaptability has been specib ed in the article. Correlations between graphology and transformational coaching and contributions of graphology in coaching processes have been highlighted in the paper.

The article presents the role of trust in coaching treated as a systemic intervention in an organization. The author refers to the thesis that all organizations are dynamic systems striving for a balance between stability and change. In the author’s opinion, the balance in the human system is maintained by specific „energy” which takes an informational-emotional form in this case. Coaching services act as a „carrier” of such energy. It becomes possible when the relationship „energy carrier–organization system” is built on the foundation of trust understood as a belief that the system will achieve a more beneb cial balance after the intervention.

The article attempts to discover the dilemmas of coaching as a management tool by managers of distribution. It shows the richness subdiscipline Organizational Behaviour, little exposed on the Polish market development and training and its role in complementing competencies coaching sales managers. Emphasizes the link between the use of coaching techniques for managers, organizational behaviour and rituals. The intention to implement this article is to identify areas of organizational behaviour as that coach should explore, especially in managerial coaching.

Following the example of business companies, political organizations, including public administration, in order to successfully achieve the objectives for which they were established, they should look for new solutions in building their usability and visibility in the market. Previous use of marketing knowledge, especially the adoption mainly promotional orientation, is no longer enough, to the action taken by them that could be effective in the global information society. Caring only about the promotional aspects of the public administration image in isolation from other marketing technics, organisations and communication links operating in this market, is no longer sucient for the existence and survival in a changing world. Use knowledge of personal branding and coaching that are used successfully in the beld of business, can anect the development and conbdence of all political organisations. Starting from the analysis of the communication process in politics, changing the meaning of its links and the promotional orientation adopted in their marketing activities, the author proved that, a new approach based on authentic and credible values of the organization and its people, who base the creation and management of their brand, is one of the leading elements of the enectiveness of the actions taken by all political organisations, with particular emphasis on public administration units. Certainly, there is a need to communicate the reasonableness of investing in strong brand leaders and individual employees forming a strong brand public administration, using management techniques, which is for sure coaching and personal branding.