Business plays a dominant role in the development of products and services based on Artifi cial Intelligence (AI). Th e challenge is to ensure that products and services based on AI are ethical. Th e diffi culty in dealing with this task stems from the facts that: a. the process of development is not transparent; b. companies do not always want to take part in discussions on the ethics of artifi cial intelligence and adhere to its results; c. the novelty of the issue causes that the results of these discussions do not arise quickly and are not practical. Th e aim of the article is to indicate the diffi culty of conducting research on the ethics of AI developed by business. Th e article has been synthetically presented in what way business responds to ethical challenges brought about by the phenomenon of development of AI. Th e answer to these challenges was also given by the High-Level Working Group appointed by the European Commission to develop a code of artifi cial intelligence.

The article is a review of issues related to entrepreneurship using artifi cial intelligence. Particular attention was paid to praxiological and ethical aspects deserving the interest of experienced experts in these disciplines. It is encouraged by the European Commission recent publication the Ethics Guidelines for Trustworthy Ai document.

Th e subject of the article is a refl ection on the phenomenon of the institutionalization of ethics in organizations. Th is process takes various forms, the most popular of which are ethical programs of companies. Th e aim of the article is to confront theoretical assumptions that defi ne patterns of ethical programs with motivations of companies that implement them. An analysis of possible motivations was carried out. Th e assumption was made that the reason for introducing ethical programs determines its detailed solutions and aff ects the effi ciency of its functioning.

In my text, I focus on the practical issue of shaping a moral character among representatives of the Polish banking sector in the face of the requirements that Sectoral Qualifi cationsFramework for Banking (SQFB16) puts before the employees of this sector. Preliminary considerations are devoted to refl ection on the ethical discourse within Polish financial sector and clarifi cation what SQFB is? In the second part of the work I will analyze codes of ethics and incentives which are currently used to shape moral attitudes in professional practice, including in the banking sector will be analyzed. After demonstrating some shortcomings of these tools in the third part, it will indicate possible forms of solving emerging problems and tools appropriate to the requirements of SQFB. In this part, I will try to present an approach to building a moral character based on the Aristotelian virtue ethics. Th e virtue ethics in the classical sense is often contrasted with an interest, selfish economic motivation. I will try to show that it does not have to be that way and with certain assumptions, Aristotle’s concept may be consistent with market activities. In particular, his concept of practical wisdom – phronesis can signifi cantly improve and complement existing mechanisms and help in building moral character in the fi nance sector introduced by SQFB.

The issue of ethics in banks is quite complex. The behaviour of banks in recent years significantly deviated from the desired ethical standards. The scale of financial fees imposed on financial institutions is has also been growing. In Poland, the lack of research devoted to conduct makes the assessment of the level of compliance impossible, especially since it would be too superficial to link this assessment of individual banks solely to fines imposed by the PFSA. At the same time it seems that the current lack of conduct regulations sensu stricto do not have a sufficient (direct) impact on the real operations of banks, and the supervisors lack the competence to force fi nancial institutions to behave more ethically. In the United Kingdom, for several years now, an innovative study has been conducted measuring the level of compliance with conduct in credit institutions. In order for the mechanism for awarding ethical behaviour to be eff ective, it must motivate the action of the bank’s shareholders rather than its employees. This paper proposes a new regulatory solution aimed at rewarding the ethical behaviour of banks. It would consist of a six-month assessment of the ethics of banks in Poland, conducted on the basis of a survey and a qualitative study (being an extended version of the cited study from the United Kingdom). Based on the results of such a study, the PFSA could reduce or increase the soft capital requirement by one percentage point.