The main goal of this article is to explain the concept of cross-cultural coaching, i.e. the concepts and models that can be useful in a multicultural business environment. Firstly, the reasons are given why the author has chosen to write about this topic. Secondly, the most important terms are defined and the most useful models of crosscultural coaching are presented. Finally, the author describes some of her own experiences working as a coach in the European and Asian cultural environment.

The article presents the main principles and techniques of the cognitive behavioural approach applied to executive coaching. This is an evidence based approach. In addition, the article highlights two workbased coaching models: PRACTICE Model (developed by Professor Stephen Palmer PhD) and Video Coaching Competence (developed by Anna Syrek-Kosowska, PhD). The use of techniques is demonstrated in case studies.

Me victim mentality involves vulnerability, asense of injustice, avoiding responsibility and complaining. Both in business and in coaching, cases of this phenomenon have been identied, using the so-called structure of vulnerability. Me article presents the basic directions for change, which enable moving away from the victim mentality and implementing acoaching strategy for overcoming diffculties relating to withdrawal and the sense of permanent dissatisfaction and frustration (Victoria Strategy). Based on these deliberations, it is easier to identify behaviors that are the result of avictim mentality, to more effectively replace the victim mentality with action and to obtain useful strategies for dealing with complaints and helplessness, which can be used in training, coaching and self-development.

The world of a leader in today’s business environment requires much more than insights regarding intra-personal and/or inter-personal issues. If you want to coach someone who is a leader, you need a larger worldview and a very diRerent way of think- ing about your task.

Following the example of business companies, political organizations, including public administration, in order to successfully achieve the objectives for which they were established, they should look for new solutions in building their usability and visibility in the market. Previous use of marketing knowledge, especially the adoption mainly promotional orientation, is no longer enough, to the action taken by them that could be effective in the global information society. Caring only about the promotional aspects of the public administration image in isolation from other marketing technics, organisations and communication links operating in this market, is no longer sucient for the existence and survival in a changing world. Use knowledge of personal branding and coaching that are used successfully in the beld of business, can anect the development and conbdence of all political organisations. Starting from the analysis of the communication process in politics, changing the meaning of its links and the promotional orientation adopted in their marketing activities, the author proved that, a new approach based on authentic and credible values of the organization and its people, who base the creation and management of their brand, is one of the leading elements of the enectiveness of the actions taken by all political organisations, with particular emphasis on public administration units. Certainly, there is a need to communicate the reasonableness of investing in strong brand leaders and individual employees forming a strong brand public administration, using management techniques, which is for sure coaching and personal branding.

The article presents the idea of neurolanguage coaching as an optimal method for the normalization of foreign language competencies in business world. The method of neurolanguage coaching, which remains the central part of the text, is offered as a tool of quick, efficient and sustainable improvement of language and communication competencies of business people. It seems to contribute enormously to an ongoing discussion on the type of trainings Polish companies should be provided with in order to smoothly enter foreign markets and run business activities in the globalised world.

The article was written specifically to introduce sport coaching goal, tools and scope of interest. The article will also be a valuable reference for athletes, trainers, coaches and sport psychologists. We presented of the field of sport coaching including history of sport psychology and coaching, relation between disciplines and techniques used. The section presents sport coaching, life coaching and business coaching comparison and case studies.

The article presents the nature of an autonomous and paternalistic management style. The author refers to “folwark-like organizational culture model” popular among Polish companies which embodies the essence of paternalistic management style characterized by coercion and absolute control over an employee. The author states that it is not in company’s best interest to have the employees dependent on their superiors. Autonomous management style characterized by trust and respect is much more constructive. That style of management directly corresponds with coaching approach.