Recent theories of technology have argued that in order to take constructivism seriously we need to understand technologies as organizational texts, replacing the study of technological artefacts with an appreciation of the ways in which these ‘texts’ are read, or interpreted, in specific situations. Whilst such approaches offer an effective critique of determinism in explanations of technological change, they also raise some interesting questions around the nature of the human subject which have been given a less comprehensive treatment in the literature. This paper contributes to the development of a thoroughgoing antiessentialism in theories of technology and organization by considering Deleuze and Guattari’s radical constructionist critique of the subject. Placing the technocentric metaphor of ‘the machine’ at the heart of subjectivization, Deleuze and Guattari’s decentring of the human subject offers a fully symmetrical anti-essentialism, capable of accounting for the non-human forces at work in the constitution of human subjectivity.

The application of the rhizome to the study of organization is examined. A use of the rhizome which reflects its expansive and ephemeral nature, rather than one which forecloses its conceptual possibilities, is promoted. This nature is examined in relation to its development from Deleuzian concepts of desire and virtuality. Examples of the use of the rhizome in the study of organization are analyzed for the conceptual potential that they offer and critiqued where they close off this potential. It is suggested that an interplay – between the use and appropriation of the rhizome in the study of organization and the building of rhizomatic ontologies of flow – is desirable for maintaining the rhizome as an open and useful concept.

Digital technology and software networks enable large numbers of knowledge workers to incorporate themselves wherever and whenever they wish and to choose between a sedentary or nomadic lifestyle. One way of configuring these new circumstances is as the extensive power of people, products and markets to speedily overcome obstacles and span distances. However, we increasingly see nonrepresentative corporations accelerating human pace and swallowing open spaces within the rational administrative control of a new supranational “Empire”. Intensive movement, on the other hand, reconfigures the human condition in ways that politically and ethically engage with universalizing global processes. Like the traditional nomads of the steppe or the desert, for example, the movement in question is a complex, dynamic relation characterized by its immediacy and continuous variation of alliance and resistance, that remains difficult to locate, difficult to control, and even more difficult to defeat. The paper argues that nomadism can be a starting point for an opposing strategy to the global knowledge economy.