Purposes: The main goal of the paper is to determine the signifcance of selected sources of strategic information, used by Polish farmers in decision making. In addition, an attempt was made to determine the factors impacting the evaluation of those sources among the traits of the farmer and his farm.

Methodology: Data was gathered using the questionnaire method and analysed with standard tools of descriptive statistics.

Findings: The farmers deemed personalised sources of strategic information the most important, especially agricultural advisers, input suppliers and buyers of agricultural products. From among institutional (non-personalised) sources, local government and the chamber of agriculture were signifcant. Business information agencies and survey companies are the least important sources for farmers. The characteristics of the surroundings of the farm – specifcally, its geographic location and the size of settlement where it is located proved to have the widest impact on the evaluation of the sources included in the study. From among the organisational factors, only farm size has a signifcant impact.

Research limitations/implications: The study was confned to a representative group of farmers in Poland. A closed list of sources of strategic information was used.

Originality/value: The study results contribute to the knowledge on the functioning of Polish agriculture and may also be used in comparative studies, characterising this sector’s diversity within Europe. They can in turn contribute to properly focusing on supporting the policy of balanced agriculture development in the EU.

Purpose: Developing a strong, favourable employer brand of a retail chain may be regarded as an important means of creating a competitive advantage. Retail chains should attract personnel with desired competence required for their particular purposes. The retail sector in Poland is perceived as a strongly disliked employer. Thus employer branding can be an important element of strategies adopted by retail chains operating in Poland. The main objective of this paper is to analyse the development of employer branding strategies implemented by selected global retailers operating in Poland and the impact of such strategies on their respective competitive positions in the Polish market. The time frame for the analysis is the period of 2009–2014.

Research design and methods: In addition to a review of the literature on the development of employer brands, this paper includes a case study of a few global retail chains operating in Poland. The paper is based on the assumption that retail chains pursue competitive advantage by developing employer brand strategies.

Implications and recommendations: A continued engagement in strategic activities in the feld of employer branding is very important for retail chains. Decision makers need to pay special attention to the promotion of their retail chains as a good workplace, using employer branding techniques

Purpose: The paper investigates whether employees’ strategic awareness influences the shape of
management control systems (MCSs) in Polish micro, small and medium-sized enterprises (mSMEs).

Methodology: The study is based on data obtained from 223 companies between November 2010
and January 2012. The quantitative analysis used a set of variables which depicted MCSs: ‘goalsetting
process’, ‘control framework’ and ‘organisation of control’. Strategic awareness was considered
an independent variable.

Findings: The results showed positive correlations between strategic awareness and considered
variables. Regression models developed by the authors proved statistically valid. The study evidences,
that increasing employees’ strategic awareness stimulates their participation in goal-setting,
contributes to the development of more comprehensive MCSs, or may even imply formalisation of
management control.

Research limitations: The study does not include an analysis of the extent to which employees
find MCSs useful in their work. This will be considered in future research. Another possible extension
of the project is to identify factors which enable the capturing of the dynamic character of
MCSs and their changes over time.

Practical implications: The knowledge of MCSs does not explain whether or not the strategic orientation
of a company stimulates a need for MCS. Such knowledge may be important to managers
who have to face Polish employees’ general aversion to control.

Originality: The study contributes to the limited body of knowledge in a scope of relations between
employees’ strategic awareness and control mechanisms in Polish mSMEs.

Purpose: Sixty-five HR general managers representing companies from a variety of industries took
part in the research that we conducted between April and October 2013. They had identified leadership
development as the most significant factor in the growth of the top firms in Poland’s economy.
We have conducted in-depth interviews to understand the perception of the leadership concept.
We have found that they tend to focus on the following dimensions of leadership: conveying
a vision, inspiring, being charismatic, being credible, being able to manage others, and having good
interpersonal skills.

Research limitations and implications: The main limitation of the research is that it does not allow
for generalization of findings on perceived dimensionality of leadership on larger population of HR
Executives. Our findings imply that leadership development will soon be a strong priority among
HR teams of 500 largest companies, but several dimensions are not present in their description of
leadership.

Originality/value: Our paper makes three contributions to the literature. We have developed a managerial
attention view of the firm by surveying senior HR executives. CEOs, CFOs, and top management
teams tend to be subject of studies in this theoretical tradition more often than HR executives,
Another contribution is the use of mixed methods that is rather rare yet offering vast opportunities
for triangulation and knowledge building in the discipline. Our third contribution is that we applied
a standard scale of the multidimensional leadership concept.

Purpose: The aim of the study is to analyse marketing challenges facing Polish public universities. Polish universities must urgently adjust their educational offers to deep declines in internal demand and to increased internationalisation of the educational market. The author explores the impact of management decentralisation in faculties of higher education institutions upon their market orientation, relationships with the external world and commercialisation of educational services targeting foreign students.

Methodology: The study is based mostly on direct observations and an extensive review of international literature devoted to the model of the university of the future and its relationships with the environment. The author has been lecturing on marketing for many years; he also manages educational business programmes at a large public university in Poland where he acts in the capacity of a dean.

Findings: Future universities should develop an array of services based on the relationship marketing with key strategic partners (business, local authorities, students and graduates). The idea of a modern educational service should be based on an individual approach to students expanded with complementary services. Educational services should be developed interactively in cooperation with key stakeholders.

Practical implications: Polish public universities should become more marketing oriented and develop a set of commercial educational services addressed to foreign students and to entrepreneurial and internationally-oriented Polish students.

Originality/value: Conclusions formulated by the author result from his long personal experience and knowledge of the specifi city of the educational market in Poland and across the world and his experience in managing an interdisciplinary faculty of a large public university. The interdisciplinary approach to the subject combines elements of the relationship marketing and interactive development of new educational services.

Purpose: To explain the conventions and conditions for implementing internationalization of a university as a strategic course for its development, as well as to provide universal strategic scenarios for expansion of the university abroad as well as to outline the factors contributing to success.

Methodology: The paper while conceptual in nature, is based on the diagnosis and analysis of the market for university education in Poland. Studies of specialized literature highlighted the main phenomena conditioning performance and trends in higher education which constituted the general background for deliberations and detailed projections.

Conclusion: The author underscores strategic conditions and decision-making procedures for a University’s expansion into foreign markets of higher education. He emphasizes the major opportunities and risks associated with the university going international. The proposals are not only cognitive but also can be the basis for application in the realism of Polish universities.

Originality: The activities of foreign universities in the domestic higher education market is a fact which is existent in many countries. This paper proposes a general concept for the internationalization strategy of a University in conjunction with a scenario accompanied by a detailed analysis and decision-making procedure. In the literature, this aspect of development of the university has been expanded in accordance with the objectives
international marketing.

Purpose: The main purpose of this paper is to present the phenomenon of interorganizational collaboration from the strategic perspective, as a complex phenomenon, infl uenced by environmental factors, such as institutions – both formal and informal. Additional aims of the paper are: to present a model including all signifi cant elements
and identifying important research gaps.

Methodology: The paper presents the results of literature analyses as well as the fi ndings of the latest research studies in the fi eld of interorganizational collaboration, taking into account the environment of the organization.

Conclusions: The external environment of the organization, in particular socio-cultural factors, has a significant impact on the formation, development, evolution and management of interorganizational collaboration. There are still many research gaps in this fi eld, and some of them have been presented in this paper.

Research limitations: This paper is a theoretical and conceptual study. It forms an introduction to further empirical research.

Originality: The paper presents the phenomenon of interorganizational collaboration in a broader context, taking into account the external environment as an element infl uencing such collaboration. Most of the works in this field focus on organizations managing or coping with the environment. This paper presents a different approach. It indicates the external factors that infl uence interorganizational collaboration from a strategic perspective, and subsequently presents them in the form of a model.

Purpose: The article describes the essence of strategic thinking in the context of changes taking place in the process of creating and implementing strategies in organizations. The aim of the article is analyzing this concept – as a synthesis of strategic planning, creative analysis and inspiring vision.

Methodology: The fieldwork of the study was carried out by the PAPI method – additionally, the quantitative study used open and standardized data collection methods.

Findings: The article presents a part of the research results, which confirm that strategic thinking is now becoming a necessary addition to the existing decision-making process, replacing complex and inflexible development plans and compensating the existing deficiencies in the strategic planning process.

Practical implications: It seems that more often strategy will take the form of an informal concept, which evolves during the implementation, replacing complex formal documents, which do not leave any room for flexible adaptation.

Originality: The presented results concern an important topic and make an important contribution to the ongoing debate around the concept of strategic thinking.

Purpose: The aim of the article is to present a strategic model of inter-sectoral cooperation and its conditions, such as social responsibility and trust. The development of organizations depends on them, but also on relationships with business partners. The greater the integrity and social responsibility of the organization, the greater the trust and willingness of the business partners. The importance of trust should also be observed in the Polish reality, not only in business.

Methodology: The aim was achieved by discussing literature and presenting the results of focus discussion in groups. The end result was a conceptual model of NGO (non-governmental organization) – PA (public administration) cooperation (2012).

Findings: The conceptual model of NGO (non-governmental organization) – PA (public administration) cooperation seems to be an interesting and promising solution. It seems to be a significant task of both popularizing assumptions and providing building blocks for models. It could be considered to be a very useful tool. This model should provide a helpful framework for developing local standards that will be useful in inter-sectoral cooperation.

Originality: The novelty and originality of the study is the theoretical and practical presentation of the strengths of inter-sectoral cooperation.

Purpose: This article aims to analyze business models and their key elements. In light of the considerations on the merits and circumstances of innovation in business models, it presents the results of a panel discussion conducted in this area during the interdisciplinary conference “Time to develop. Strategic thinking in work and everyday life”.

Methodology: Discussion, literature studies, the results of studies carried out by international research centers and the results of a panel discussion conducted during the conference.

Results: As a result of the discussion the Authors conducted an analysis of the components of the business model, demonstrated the circumstances in which changes in the business model are needed and outlined the main stimulators and inhibitors of change.

Originality: The topic of innovation in business models is current and important for the development of both theory and practice, but is rarely addressed in Polish scientific studies. In times of economic crisis, when more and more companies are considering the revision of the current model, an accurate identification of the key conditions is important for the effective implementation of innovation in the business model.