Purpose: Digitalisation of healthcare in Poland which covers e-prescriptions, e-referrals, and shar ing electronic medical records (EMR) on the P1 platform3 is supposed to be fully completed and implemented from 1 January 2021. The success of that implementation is strictly connected to the level of digital skills of both healthcare providers and healthcare service users. The purpose of the present paper is to indicate potential problems which may arise from the digitalisation of healthcare in social groups which are not adapted to using information and communication technologies (ICT) in their day-to-day lives, especially in case of the elderly.

Methodology: In order to indicate a potentially high level of digital exclusion in society, secondary data collected by Eurostat, Statistics Poland and CBOS4 were used. Problems in the healthcare sector, including those resulting from the digitalisation implemented in Poland, were presented against the backdrop of the changing law which applies here.

Findings: The introduction of digital solutions in the healthcare sector in Poland, including EMR, e-referrals, and e-prescriptions, was postponed numerous times, which can indicate the lack of the proper preparation of providers for a digital revolution. However, a potentially greater problem may lie with healthcare service users, especially considering the fact that such services are used mostly by the elderly. The phenomenon of digital exclusion, generally associated with the lack of skills neces sary for using ICT, is frequently observed particularly among senior citizens. It can lead to social isolation which is a risk factor that influences the health of senior citizens and the quality of their lives.

Originality/value: Some of the issues resulting from the adopted solutions and the legislation govern ing healthcare in Poland, including the digitalisation of said healthcare, and proposals for amend ments in this regard were provided in this interdisciplinary paper. It seems that those solutions could be used to reduce the threats of the digital exclusion of a significant part of Polish society, particularly in the group of seniors.

Purpose: The paper explores the online dialog of firms and consumers through corporate websites and social networks. The objective is to investigate the state of this dialog, its mechanisms, and outcomes in four export-oriented manufacturing companies that represent a wide spectrum of industries, including FMCG and durable goods, low-priced and expensive products, purchased with high and low involvement.

Methodology: A multiple-case study was used as the research method, with data sourced from in-depth interviews, observations, and published documents.

Findings: The findings show all managers agree that dialog with consumers is useful, they allocate resources to support it, but its intensity is underwhelming. Dialog effects were reported as positive but only as anecdotal evidence without validation in reliable data, which underscores measuring difficulties. It seems that dialog is the easiest to implement in and brings the most substantial benefits for high-involvement products but, even there, the feedback from consumers is not effectively used for developing product innovations. The major obstacle that restricts rich dialog is not technology but the intensity, speed, and quality of personal contact between employees and consumers.

Originality: The empirical material presented here offers original insights that foster a better understanding of online dialog between consumers and manufacturing companies.

Purpose: This article concerns the attitudes of Polish consumers toward the country of origin of the brand. The aim is to describe the characteristics of cosmetics brands depending on the country of origin according to the opinions of Polish consumers.

Methodology: The study covers several types of cosmetics: creams, shampoos, soaps, and lotions. The text analyzes twelve characteristics of brands and twelve countries of origin. The quantitative study bases on the Web Panel Interview method. The survey is representative of Polish adult internet users.

Findings: The study shows significant differences in the perception of the characteristics of cosmetics brands depending on the country of origin. Companies may use the positive features associated with the country of origin of the brand in the process of creating value for customers.

Research limitations: The results are valid for all brands of cosmetics from the selected country but not for individual brands. The research analyzed twelve characteristics of brands and twelve countries of origin. Thus, future research should address other characteristics and countries of origin. The opinions of Polish consumers may differ from those of other countries.

Originality: The originality of this study consists in the analysis of many differences in the perception of the brands depending on the country of origin. This article shows that the selected country of origin may be associated with many different characteristics.

Purpose: This paper examines the consumers’ acceptance and usage of technology, which is an important and widely discussed topic. The aim is to explore the impact of moderators (gender, age, experience in using mobile Internet technologies) and trust towards one’s intention to use a mobile phone for purchases (to acquire goods).

Methodology: Empirical research was conducted among Warsaw students with the use of the UTAUT2 model (Unifed Theory of Acceptance and Use of Technology), extended so as to encompass the concept of trust. Data was analysed using partial least squares path modelling (PLS-SEM) and the SmartPLS 3 programme. The multi-group analysis was employed (PLS-MGA) to measure the impact of moderating variables.

Findings: Research results indicate that trust has no signifcant impact on one’s intention to use a mobile phone for purchases. Gender is an important moderator of the relationship between the independent variable of price value and the independent variable of habit with the dependent variable of the intention to use a mobile phone for purchases. Age is an important moderator in the relationship between the independent variable of hedonic motivation and the independent variable of habit with the dependent variable of the intention to use a mobile phone for purchases. Experience is not an important moderator of any relationship specifed in the hypotheses.

Purpose: Crowdfunding is a global phenomenon of rising signifcance and impact on different areas of business and social life, investigated across many academic disciplines. The goal of the article is to present the variety of methods applied in crowdfunding research, assess their strengths and weaknesses, offer the typology of methodological approaches, and suggest the most promising direction for further studies. Research limitations/implications: The overview renders crowdfunding studies more accessible for potential newcomers to the feld and strengthens transdisciplinary discussion on crowdfunding. Despite the broad variety of the analyzed articles that reflect the newest trends, the sample is not representative in the statistical meanings of the term.

Design/methodology: The paper is based on the review of the most recent academic and industry literature on crowdfunding and own analysis of data presented by crowdfunding platforms’ operators.

Findings: The article incorporates interrelations of methods, goals of inquiries, and types of results to propose a typology of methodological approaches that researchers currently apply to crowdfunding: from platform­centred to multi­sited. The authors discuss the advantages and limitations of the identifed approaches with the use of multiple examples of recent and most influential studies from the feld and propose the most urgent direction of future inquiries.

Originality/value: The article offers the frst review of methodologies applied in the transdisciplinary area of crowdfunding studies and connects it to broader methodological discussions about transdisciplinary research on the digital phenomena. The review strengthens the transdisciplinary dialog on crowdfunding.

Purpose: The purpose of this research was to analyze correlates of access to, use of and skills with PC and Internet tools with social characteristics such as occupational category, income and other indicators of status.

Methodology: The research reported here presents trend analysis and multiple regression results
based on nationally representative samples of Poles collected in 2003 and 2008. The data are from
the Polish Panel Study (POLPAN) collected by the Institute of Philosophy and Sociology, Polish
Academy of Sciences.

Findings: The results showed that there are lingering disparities in PC ownership and Internet use
by occupational status (employed vs. unemployed) and occupational category. On the positive side,
all groups are more likely to possess a PC or use the Internet in 2008 relative to 2003. The results
further showed sharp disparities across occupational categories for PC skills. For example, while
100% of professionals claimed the ability to receive an email, only 51.5% of farmers attested to
such skill. A regression analysis showed that only PC ownership had a weak positive effect on later
income. Neither Internet use nor proficiency with PCs and the Internet were revealed to have
positive impacts on income after five years. The results of this study challenged the notion of the
digital divide. The analysis showed that, except in the case of access to a PC in the home, which
had a small impact on income growth, PC/Internet use and skills in Poland in recent years do not
have any statistically significant relationship with income. It was concluded that the finding where
two of the three factors are not correlated with income growth is evidence of digital parity or
a growing digital equality among citizens in modern Poland.

Purpose: The aim of the paper is to present a model of the network of relationships of an enterprise with entities around it in the virtual environment, with particular consideration of internet communities against the background of its earlier forms, along with a presentation of the crucial factors, which have influenced its shape. An additional aim is to identify the key factors that determine the relationships of the network.

Approach: The article is theoretical. The basis for discussion are literature studies in economics and management.

Findings: The results of the discussion indicate the manner in which new information communication technologies change the form and nature of relationships between companies and their external environment. The author puts forward a proposal concerning the development possibilities of these mutual relationships in two opposing directions, i.e. cooperation and destruction.

Originality: A model of business relationships in the virtual environment is presented. The author also suggests the key internal and external factors determining the form of the mutual relationships in the virtual environment

Purpose: The purpose of the article is to analyze some of the innovation drivers in Poland in comparison to the selected developed and developing countries, to present the general determinants and features of the “open innovation” concept, and finally to determine the most important incentives of the open knowledge ecosystem creation process in Poland.

Methodology: The research approach and methodology are based on the assumption that in the contemporary world economy innovativeness and competitiveness depend not only on traditional modes of technology transfer (e.g. foreign direct investment, license or arm’s length agreements), but also on knowledge absorption capabilities.

Findings: The transnational corporations have already perceived the knowledge creation potential of Internetbased digital communities, therefore they are strongly interested in the implementation of the “open innovation” concept in their business models. Based on completed survey results and a selected data comparative analysis one can conclude that the innovativeness of the Polish economy has not increased since the last two decades, and
future development prospects in this area are rather gloomy. It seems that the cornerstone of the open knowledge environment building process is a systemic change concerning citizen-state relations.

Originality: The value of the article stems from emphasizing the importance of trust and cooperation as the fundamental factors influencing growth of networked innovation capabilities of society. Moreover, without promoting the development of such social attitudes it is impossible to create a modern digital society, and to profit from ideas and knowledge circulating on the Web.

Cel: celem artykułu jest przeanalizowanie roli globalnej Sieci jako medium umożliwiającego nie tylko wymianę informacji, lecz również zamieszczanie własnych treści i wyrażanie poglądów na forum publicznym.

Metodologia: na podstawie badań ankietowych przeprowadzonych podczas konferencji oraz analizy porównawczej wybranych danych można stwierdzić, że sieci teleinformatyczne
coraz wyraźniej wpływają na różne aspekty życia publicznego, w tym – na proces budowania społeczeństwa obywatelskiego.

Ograniczenia badawcze/wnioski: mimo pewnego ograniczenia, jakim była niewielka grupa ankietowanych osób, wyniki badań wskazują, że rosnąca dostępność Internetu oraz rozwijane kompetencje cyfrowe mogą i powinny przełożyć się na wzrost poziomu debaty publicznej (chociaż jak na razie głównym medium przekazu politycznego i społecznego
w Polsce pozostaje telewizja). Co więcej, pełne i świadome uczestnictwo w nowoczesnych
formach życia społeczno-kulturalnego będzie coraz trudniejsze bez rozwiniętych umiejętności cyfrowych, dlatego przeciwdziałanie wykluczeniu technologicznemu leży w interesie całego społeczeństwa. Środkiem do realizacji tego celu powinny być przede wszystkim zakrojone na szeroką skalę działania edukacyjne, przy czym wśród ich głównych inicjatorów należy wymienić rodzinę, instytucje edukacyjne różnego szczebla oraz podmioty publiczne.