The deployment of the word "predator," when used in connection with corporations, is imbued with considerable ideological baggage. More specifically, it is driven by a metaphorical imperative that serves to legitimate and "normalize" corporate activity.

The dairy industry has corrupted America's political system and has become the successful model for a new American government in which corporate donations buy political favors. It all began with Pres Richard Nixon.

Carty examines ways in which the Internet has been employed to enhance political struggle in contemporary society. A case study of Nike Corp highlights the power and autonomy of transnational companies.

Using the play "Tamara" as a metaphor, Landrum shows how the sharing of stories helps construct an image of what is happening in the athletic apparel industry. The rhetoric of Nike and Reebok from their letters to shareholders is reviewed.

The growing popularity of women's sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike's marketing campaign in Glamour, a popular consumer magazine aimed at women aged 18-34, using a rhetorical analysis known as the critical feminist approach. This approach was utilized as a means of discovering how the construction of gender was created in this Nike advertising campaign, how this construction represents a dominating ideology of patriarchy, and how this oppressiveness can be recast into a picture that is more positive toward women. A total of five Nike advertisements were discovered by the investigators in the 1999 issues of Glamour, and each was analyzed according to image and content. Results indicate that although this advertising campaign appears to represent positive images of women connected to their experiences, patriarchal values still exist within this campaign. Narrative storytelling offers a further explanation for understanding these advertisements in that Nike uses the strategic narrative of epic genre to appeal to women and to enhance the image of Nike as being supportive toward women.

The authors present a framework for researching the causes of predatory behaviors by the managers (ie, knowingly supporting sweatshops) of multinational corporations. Nike is the focus of this paper.

As Kierkegaard (1996: 161) posits, "life must be understood backwards. But then one forgets the other principle: that it must be lived forwards." ‘Facts, not memories. That’s how you investigate’.

A poem is presented.

A poem is presented.

I will contrast one poet who adores Nike with a guitar poet who sees tragedy there.
Acquenetta Taylor is a Nike fan and Randy Granger is the critic.