This paper is a generalized discussion related to the nature and implications time, story and organizational culture play in corporate decision-making, CEO selection; treatment of long-term employees; the change process and the language used to present andpromote the corporation. The paperprovides a beginning point for revisiting how unrecognized (societal and individual) assumptions affect choice and decision-making. Practically, the paper also provides a starting point for organizations to self assess their external and internal approaches and whether they align superficially or whether the mission and vision are lived in mundane daily activities. The paper is based on qualitative, experiential and anecdotal evidence gathered by the author.

The purpose of this paper is to understand the senses that people give to the machines used in their daily work with special emphasis on new technoiogies. The present essay is based on the constructionist methodological theoretical referential, which considers knowledge - the product ofinteractions between people - as the analysis object and tries to understand the senses that are constructed by people through the discursive practices of daily life.

This work is focused on the connection that people establish with technologies - especially, the computer - at work. Since the computer is a machine that allows velocity at work, our interest also turns to the meanings that people attribute to rhythm, to the velocity and to the acceleration resulting from the use ofmachines in daiiy professional activities. In this way, more specifically, this essay tries to interpret the senses that people attribute to the velocity and to the acceleration of daily life, from the connections that they establish with new technologies.

Time has become increasingly utilized as a tool for organizations to increase productivity and control workers. Since the advent of the mechanical clock in the fourteenth century, time has structured organizational experience. This increased precision has lead to the standardization of efficiency. The struggle for greater efficiency creates an organizational environment where the worker is dissociated and dehumanized-subsumed by the machine. Time and technology work in concert to improve efficiency In addition to the mechanical clock, computers and the Internet have also contnbuted to the conquering of time in the organizational sense. It is the instantaneousness of communication that has lead to the initial feeling of time being conquered. Social interaction is one of the fundamental drives of humanity, and this interaction is threatened by the standardization of efficiency. Implications for organizations are discussed, followed by an exemplar involving the changing nature of investing. Finally, ideas for reclaiming the pre-modern conceptualization of organizing are suggested.