Environmental and social responsibility rhetoric of Nike and Reebok
2001 1 (2) Tamara: Journal for Critical Organization Inquiry
2001 1 (2) Tamara: Journal for Critical Organization Inquiry
Using the play "Tamara" as a metaphor, Landrum shows how the sharing of stories helps construct an image of what is happening in the athletic apparel industry. The rhetoric of Nike and Reebok from their letters to shareholders is reviewed.
Landrum, Nancy (2001). Environmental and social responsibility rhetoric of Nike and Reebok. (2001). Environmental and social responsibility rhetoric of Nike and Reebok. Tamara: Journal For Critical Organization Inquiry, 1(2), 48-63. (Original work published 2001)
Landrum, Nancy. “Environmental And Social Responsibility Rhetoric Of Nike And Reebok”. 2001. Tamara: Journal For Critical Organization Inquiry, vol. 1, no. 2, 2001, pp. 48-63.
Landrum, Nancy. “Environmental And Social Responsibility Rhetoric Of Nike And Reebok”. Tamara: Journal For Critical Organization Inquiry, Tamara: Journal for Critical Organization Inquiry, 1, no. 2 (2001): 48-63.
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