Purpose – The authors aimed to examine how the level of digitalization in Poland and Ukraine affects the contribution of small and medium-sized enterprises (SMEs) to the countries’ gross domestic product (GDP).
Design/methodology/approach – The study involved a comparative analysis and statistical modeling of the impact of key economic factors on the contribution of SMEs to Poland’s and Ukraine’s GDP in the 2010–2020 period. The authors used principles of the theory of economic growth and calculated the coefficient of digital competitiveness as a composite indicator consisting of a number of global indices.
Findings – The study revealed significant differences between both countries, which can be attributed to a higher level of digitalization in Polish SMEs. The authors used the Polish experience to recommend how to reform Ukraine’s digital economy in postwar recovery.
Originality/value – The contribution of SMEs to Poland’s GDP is higher than that of Ukraine’s because of the higher entrepreneurship rate in the Polish micro and small enterprises (MSEs) sector. The authors found that a unit change in the integrated coefficient of digital competitiveness is related to the greatest change in the contribution of SMEs to the country’s GDP when the other factors in the model equation remain fixed.

Purpose – Manufacturing small and medium-sized enterprises (SMEs) have already noticed the tangible benefits offered by artificial intelligence (AI). Several approaches have been proposed with a view to support them in the processes entailed in this innovation path. These include multisided platforms created to enable the connection between SMEs and AI developers, making it easier for them to network each other. While such platforms are complex, they facilitate simultaneous interaction with several stakeholders and reaching out to new potential users (both SMEs and AI developers), through a collaboration with supporting ecosystems such as digital innovation hubs (DIHs).
Design/methodology/approach – Mixed methods were used. The literature review was performed to identify the existing approaches within and outside the manufacturing domain. Computer-assisted telephonic (in-depth) interviewing , was conducted to include perspectives of AI platform stakeholders and collect primary data from various European countries.
Findings – Several challenges and barriers for AI platform stakeholders were identified alongside the corresponding best practices and guidelines on how to address them.
Originality/value – An effective approach was proposed to provide support to the industrial platform managers in this field, by developing guidelines and best practices on how a platform should build its services to support the ecosystem.

Purpose – The aim of this article is to identify the issues of short food supply chains (SFSCs) in three countries of Central and Eastern Europe, i.e. Lithuania, Latvia and Poland, to compare the barriers to shortening food supply chains and to indicate business models for short supply chains.
Design/methodology/approach – Within the AgroBRIDGES project, the authors organized local co-creation workshops from August to September 2021 in 12 European regions and countries, engaging 150+ agrifood stakeholders of the project’s local communities.
Findings – The development potential of SFSCs in Lithuania, Latvia and Poland is high and seems to be growing every year. Currently, the development potential of SFSCs in Lithuania, Latvia and Poland is stimulated more by social trends than by public support. Traditional business models based on the distribution of food products through local and regional markets have a definitely diminishing potential.
Research limitations/implications – Although this article covers an existing gap in the literature, it also has several limitations that may serve as an inspiration for future research. First, the results draw on a sample of agrifood value chain stakeholders in Lithuania, Latvia and Poland; hence, the findings might be industry specific. Therefore, future studies should explore this topic on wider target groups or different industries. Moreover, the method is qualitative and could be supplemented with additional quantitative analysis of similar tools or the experience of other agrifood companies from European countries.
Practical implications – The article seeks to build bridges between consumers and producers by supporting SFSCs through a systemic, holistic and multi-actor approach.
Originality/value – The study elaborates on the under-researched topic of SFSCs in the context of barriers to shortening food supply chains and business models for short supply chains in Lithuania, Latvia and Poland.

Purpose: The aim of the study was to determine the region brand’s strength by measuring the awareness of the regional brand elements, associations and the perception of the region’s promotional activity in the corporate customers’ group.

Design/methodology/approach: To obtain the necessary data, this study conducted computer-assisted web interviewing on a sample of 151 small and medium-sized enterprises (SMEs) registered in the Mazowieckie Voivodeship and engaged in furniture production and food and beverage production. Statistical data analysis included Pearson and Spearman’s rank correlation and chi-square tests.

Findings: The survey showed a high number of brand associations with the region of Mazovia, but the level of brand recognition was low. The awareness of the region’s logo among SMEs shows the strongest correlation with the belief that promotional activities increased the scope of company operations. Moreover, this evidences the perceived utility of the brand among those customers.

Practical implications: The regional authorities should invest more in the frequency of promoting the region among certain strongly engaged user groups to increase their brand awareness level. Furthermore, local authorities should try establishing an umbrella brand that would cover several sub-brands promoting separate industries in the region.

Originality/value: To the best of the authors’ knowledge, this is the first study in Poland that focused on regional branding effects among entrepreneurs and using a quantitative method. The relationship between the studied entrepreneurs’ willingness to use the Mazovia brand and their range of operations indicates that some enterprises already enjoy greater trust thanks to the brand, which increases their loyalty toward the region.

Purpose: The article presents research on enterprises from various economic environments, namely the mature Finnish market and the Polish post-transformation one. Thus, our study examined how the external (international) environment affected the internationalization and business opportunities of Polish and Finnish SMEs.

Methodology: Data for the Polish sub-sample was collected from January to February 2021 using the mixed CATI/CAWI method. We used multigroup confirmatory factor analysis (MGCFA) to check for measurement invariance, and chi-square independence test and logistic regression to verify the hypothesis.

Findings: Perceiving the environment as hostile hinders internationalization for Poland only and not for Finland. According to theoretical premises and earlier studies, entrepreneurial marketing orientation (EMO) increases the probability of internationalization in both countries. However, countries differ in terms of which EMO dimensions – and to what extent – influence internationalization.

Implications: In turbulent times, such as a pandemic, respondents might take the worst moment of turbulence as a reference point while assessing environmental hostility and appraising it as favorable. Perceiving the environment as hostile hinders internationalization in some sets only. In a mature economy, resources such as human capital, managerial experience, and access to finance may help to mitigate the negative influence of environmental hostility on internationalization. Respondents in both countries perceived the EMO dimensions in a similar way, so the EMO scale proved to be invariant and useful in a different country setting. Nevertheless, the EMO dimensions that are the main drivers of internationalization were country specific.

Originality: The article presents a study on the influence of environment characteristics on the internationalization of enterprises from various economic environments, i.e. the mature Finnish market and the Polish post-transition one. Thus, the article fills the literature gap regarding comparative studies of small and medium-sized enterprises (SMEs) acting in different country sets.

Purpose: This study explores the knowledge development of network-based market orientation (MO) for the internationalization of disruptive innovation (DI) by small and medium-sized enterprises (SMEs).

Methodology: To manage knowledge development for DI internationalization, a business model was applied to a case study of an individual example. The studied company participated in a series of workshops and allowed on-site visits and interviews for two years in a European Union-funded project. The workshops helped the company to gather MO and networking knowledge and then apply that knowledge internally in the organization and externally, in interactions with suppliers, buyers, and other members of the buyer chain.

Findings: Although technological and market efforts usually proceed separately, this study shows that technical and MO knowledge can go together through external and internal networking.

Research limitations/implications: To overcome the limitation of having just one example in a case study, several SMEs can be included in future research to produce a comparative analysis. A further study can investigate how technical and market networks can be integrated in the knowledge development process to speed up internationalization. Managers can learn to internationalize DI by collaborating, knowledge sharing, and networking with other SMEs, suppliers, and firms in the buyer chain.

Originality: The current study contributes to DI literature by highlighting knowledge generation in SMEs from a process perspective as well as by integrating technical and MO efforts for internationalization.

Purpose: The present study aims to identify the critical factors of supply chain finance and the interrelationship between the factors using interpretive structural modeling.

Methodology: Factors of supply chain finance were identified from the literature and experts from both industry and academia were consulted to assess the contextual relationships between the factors. Then, we applied interpretive structural modeling to examine the interrelationships between these factors and find out the critical factors.

Findings: The model outcome indicates information sharing and workforce to be the most influential factors, followed by the automation of trade and financial attractiveness.

Originality/value: Previous literature identified various factors that influence supply chain finance. However, studies showing interrelationships between these factors are lacking. This study is unique in the field as it applies total interpretive structural modeling for assessing the factors that affect supply chain finance. Our model will aid practitioners’ decision-making and the adoption of supply chain finance by providing a necessary framework.

Purpose: The increasing pace of technological progress, hyper-competitiveness, volatility of markets, dominant in the contemporary society all cause signifcant changes in the approach to innovation and lead to the emergence of a new generation of models of innovation processes. An open innovation model is based on a systematic search for as well as research and use of various sources of opportunities for innovations that offer commercial potential. The main objective of this article is to analyse the possibilities of application of models of open innovation in management of micro, small, and medium enterprises (SMEs) in Poland. This article intends to explore the essence of open innovation by values, its inception, and conditions for its implementation in the management process specifc to the SME sector.

Methodology: The study has been based on in-depth semi-structured interviews conducted among business managers/owners responsible for innovation development of SMEs in Poland (16 interviews in total).

Findings: SMEs usually do not have their own research and development (R&D) departments, but need external support and R&D solutions tailored to their needs. SMEs need innovations and skills, which requires close cooperation with different partners. In order for SMEs to beneft from innovation processes, a structured cooperation not only with scientists and researchers, but also with other market partners needs to be established and intensifed. It changes both the creation of intellectual capital and the ways to manage it.

Originality: The new approach in the context of management of innovation is now one of the key challenges faced by smaller businesses. It is necessary to make changes in the approach to integration of external sources of innovation with the potential and resources at the disposal of a given company.

Purpose: This paper aims to explore the topic of knowledge safety, defned as the state of knowledge being safe from loss, leakage, attrition, oblivion, waste or theft. The paper frst presents a theoretical background and review of previous studies on knowledge loss and ways of overcoming it, and then illustrates the topic of knowledge safety with ten case studies from the small and medium-sized enterprises (SMEs) sector.

Methodology: The paper is based on an analysis of Knowledge Management (KM) literature devoted to knowledge loss and its potential types in companies, and on the results of case study research. Knowledge safety was frst defned and contrasted with other terms, and then examined in 10 selected SMEs. The research resulted in a clarifcation of what SMEs understand by the term of “knowledge safety” and what kind of measures they take to ensure it.

Findings: As the analysis shows, the examined SMEs attribute diversifed signifcance to the issue of knowledge safety. For some of them, such problem does not exist at all and they state that they can ensure knowledge safety in all aspects of their operations. Some companies perceive it mainly through the safety of the knowledge stored in electronic databases, while others link it with the human factor only.

Research limitations: Research results are limited to ten companies operating in Poland. As such, they cannot illustrate the whole picture of the existing small or medium-sized companies.

Research implications: The fndings of both literature review and case study analysis indicate that there is a need to further examine the issue of knowledge safety by analysing the potential factors which may endanger knowledge safety and the methods to eliminate such risks.

Practical implications: The paper examines important aspects of knowledge safety and provides guidelines on how it can be ensured by managers or owners of SMEs.

Originality/value: The term of knowledge safety has been absent from the related literature so far. The paper defnes it and explores both the theoretical and the practical aspects thereof. The paper also suggests further research possibilities in this area.

Purpose: The paper investigates whether employees’ strategic awareness influences the shape of
management control systems (MCSs) in Polish micro, small and medium-sized enterprises (mSMEs).

Methodology: The study is based on data obtained from 223 companies between November 2010
and January 2012. The quantitative analysis used a set of variables which depicted MCSs: ‘goalsetting
process’, ‘control framework’ and ‘organisation of control’. Strategic awareness was considered
an independent variable.

Findings: The results showed positive correlations between strategic awareness and considered
variables. Regression models developed by the authors proved statistically valid. The study evidences,
that increasing employees’ strategic awareness stimulates their participation in goal-setting,
contributes to the development of more comprehensive MCSs, or may even imply formalisation of
management control.

Research limitations: The study does not include an analysis of the extent to which employees
find MCSs useful in their work. This will be considered in future research. Another possible extension
of the project is to identify factors which enable the capturing of the dynamic character of
MCSs and their changes over time.

Practical implications: The knowledge of MCSs does not explain whether or not the strategic orientation
of a company stimulates a need for MCS. Such knowledge may be important to managers
who have to face Polish employees’ general aversion to control.

Originality: The study contributes to the limited body of knowledge in a scope of relations between
employees’ strategic awareness and control mechanisms in Polish mSMEs.