The paper presents the conceptualization of coaching, which means it describes the process how the meaning of coaching was determined. At the beginning the etymology and semantics of coaching and its origin is described. Th e author makes then a critical review of coaching defi nition in three diff erent perspectives: historical, alternative and classic. Next, the coaching relationships to other form of intervention and its taxonomy are presented. At the end an author’s defi nition of coaching in organizational approach is introduced.

The article presents the role of trust in coaching treated as a systemic intervention in an organization. The author refers to the thesis that all organizations are dynamic systems striving for a balance between stability and change. In the author’s opinion, the balance in the human system is maintained by specific „energy” which takes an informational-emotional form in this case. Coaching services act as a „carrier” of such energy. It becomes possible when the relationship „energy carrier–organization system” is built on the foundation of trust understood as a belief that the system will achieve a more beneb cial balance after the intervention.