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Central European Management Journal

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Year 5/2023 
Volume 31 
Issue 1

Generative artificial intelligence as a new context for management theories: analysis of ChatGPT

Pawel Korzynski
Kozminski University

Grzegorz Mazurek
Kozminski University

Andreas Altmann
The Entrepreneurial School®, Innsbruck

Joanna Ejdys
Bialystok University of Technology

Ruta Kazlauskaite
ISM University of Management and Economics, Kaunas

Joanna Paliszkiewicz
Warsaw University of Life Sciences SGGW

Krzysztof Wach
Cracow University of Economics

Ewa Ziemba
University of Economics in Katowice

5/2023 31 (1) Central European Management Journal

DOI 10.1108/CEMJ-02-2023-0091

Article contents

Abstract

Purpose: The primary purpose of this paper is to examine how generative Artificial Intelligence (AI) such as ChatGPT may serve as a new context for management theories and concepts.

Design/methodology/approach: The paper presents the analyses of selected management theories on decision-making, knowledge management, customer service, human resource management and administrative tasks and explains what may change after generative AI adoption.

Findings: The paper indicates that some management theories and concepts need to be studied in the generative AI environment that may influence managerial work at the strategic, functional and administrative levels.

Research limitations/implications: This paper is an opinion piece article and does not refer to empirical data. It formulates some conclusions to further empirical research studies.

Originality/value: The paper analyzes selected management theories in a new technological setting. The paper also provides information about the functions of generative AI that are useful in understanding and overcoming how new technology may change organizations and management.

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APA style

Korzynski, Pawel & Mazurek, Grzegorz & Altmann, Andreas & Ejdys, Joanna & Kazlauskaite, Ruta & Paliszkiewicz, Joanna & Wach, Krzysztof & Ziemba, Ewa (2023). Generative artificial intelligence as a new context for management theories: analysis of ChatGPT. (2023). Generative artificial intelligence as a new context for management theories: analysis of ChatGPT. Central European Management Journal, 31(1), 3-11. https://doi.org/ 10.1108/CEMJ-02-2023-0091 (Original work published 5/2023AD)

MLA style

Korzynski, Pawel and Mazurek, Grzegorz and Altmann, Andreas and Ejdys, Joanna and Kazlauskaite, Ruta and Paliszkiewicz, Joanna and Wach, Krzysztof and Ziemba, Ewa. “Generative Artificial Intelligence As A New Context For Management Theories: Analysis Of Chatgpt”. 5/2023AD. Central European Management Journal, vol. 31, no. 1, 2023, pp. 3-11.

Chicago style

Korzynski, Pawel and Mazurek, Grzegorz and Altmann, Andreas and Ejdys, Joanna and Kazlauskaite, Ruta and Paliszkiewicz, Joanna and Wach, Krzysztof and Ziemba, Ewa. “Generative Artificial Intelligence As A New Context For Management Theories: Analysis Of Chatgpt”. Central European Management Journal, Central European Management Journal, 31, no. 1 (2023): 3-11. doi: 10.1108/CEMJ-02-2023-0091.

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