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Zeszyty Programu TOP 15

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Year 2016 
Volume 8 
Issue 1

The Protection of a Sportsperson’s Image in the Era of the Commercialization of the Publicity Right

2016 8 (1) Zeszyty Programu TOP 15

Abstract

The purpose of this article is to present the views of the polish doctrine and judicature regarding publicity right. This publication focuses particularly on the image of a sportsperson. The author presents the general concept of this right as existing in American doctrine. The article is concentrated on the notion of commercialization of the discussed right, which results in becoming similar to the right of publicity created in the USA. The analysis gives the ground to assuming that the undergoing social and economic processes lead to situation where the need of creating law based on the structure of the right of publicity is significant.

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APA style

The Protection of a Sportsperson’s Image in the Era of the Commercialization of the Publicity Right. (2016). The Protection of a Sportsperson’s Image in the Era of the Commercialization of the Publicity Right. Zeszyty Programu Top 15, 8(1), 137-158. (Original work published 2016)

MLA style

“The Protection Of A Sportsperson’S Image In The Era Of The Commercialization Of The Publicity Right”. 2016. Zeszyty Programu Top 15, vol. 8, no. 1, 2016, pp. 137-158.

Chicago style

“The Protection Of A Sportsperson’S Image In The Era Of The Commercialization Of The Publicity Right”. Zeszyty Programu Top 15, Zeszyty Programu TOP 15, 8, no. 1 (2016): 137-158.