The dynamic development of the mass media, which has resulted in a faster possibility of information transfer by the media, has caused an increasing possibility of violation of personal rights. In spite of the obligation to respect them, the right of publicity is more and more often interfered with. Particularly vulnerable are people who are well-known and their life brings a lot of public attention. This article is an attempt to determine the content of the image right on the basis of the provisions of Civil Code and Act on Copyright and Related Rights. An exemplary catalog of infringements of the right of publicity based on the jurisprudence of common courts as well as the Supreme Court is also presented. The main part will show how the protection is provided to celebrities under civil law regulations, whose personal rights have been violated in connection with illegal promulgation of their image. Undoubtedly, a unique part of this article is the empirical part, which is a survey conducted among the actors of the National Theatre in Warsaw. The objective of the survey is to present the views of people commonly known related to the issue of the right of publicity.

The main objective of the article is to learn how customers perceive the family nature of family businesses in the restaurant industry. An additional purpose is to assess the available for family restaurants individual channels of communicating familiness.
A questionnaire survey was carried out using a research tool in the form of an internet survey. 133 respondents, selected for the sample in a non-random manner, took part in the study. The survey questionnaire was made available on social groups dedicated to gastronomy. Finally, 132 completed questionnaires were used for statistical analysis.
The results of the study indicate the values associated by the respondents with the family nature of restaurants run by families, as well as the motives for feeling additional value when using their services. In addition, the results of the study show the channels of communicating the familiness preferred by the participants of the study, available for family restaurants. Due to the non-random selection of respondents to the sample in the conducted survey, the survey results cannot be treated as representative. The predominance of people aged 18-26 participating in the study could also have influenced the distortion of the study results.
The conclusions from the study may be useful for family restaurant owners, who want to emphasize and promote the family nature of their businesses. In addition, the obtained research results may inspire other researchers interested in exploring the phenomenon of family business.
In the literature on the subject, can be found many studies on the subject of the image of family businesses. However, there are no sources that directly refer to the perception of family nature in the restaurant industry. The intention of this article is to fill the research gap in this field.

The purpose of this article is to present the views of the polish doctrine and judicature regarding publicity right. This publication focuses particularly on the image of a sportsperson. The author presents the general concept of this right as existing in American doctrine. The article is concentrated on the notion of commercialization of the discussed right, which results in becoming similar to the right of publicity created in the USA. The analysis gives the ground to assuming that the undergoing social and economic processes lead to situation where the need of creating law based on the structure of the right of publicity is significant.