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Central European Management Journal

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Year 2019 
Volume 27 
Issue 3

International Strategy as the Facilitator of the Speed, Scope, and Scale of Firms’ Internationalization

Agnieszka Głodowska
Cracow University of Economics

Bożena Pera
Cracow University of Economics

Krzysztof Wach
Cracow University of Economics

2019 27 (3) Central European Management Journal

DOI 10.7206/cemj.2658-0845.3


Purpose: Strategy determines the patterns of internationalization. The speed, scale, and scope of
internationalization are important dimensions from the perspective of firms’ behaviors and activities.
The aim of the article is to identify and verify the relationship between the international
strategy and its impact on three dimensions of the studied phenomenon.

Methodology: The article uses a quantitative approach. The survey was conducted on a sample of
355 internationalized firms from Poland, varying in size.

Findings: The analysis with t test and U test (ANOVA) shows a correlation between a company’s
international strategy as a planning instrument and the speed and scope of internationalization.

Research limitations/implications: While considering a firm’s development, especially its international
growth, one should plan the activities related to entering into foreign markets. The results
presented in this article are just a starting point for further analyses. In an attempt to eliminate its
limitations, further research should focus on building a comprehensive model that includes the
remaining components of international strategy and other categories that stimulate internationalization

Originality: The originality of this article lies in three elements: (i) the article comprehensively
captures the scale, scope, and speed of internationalization at the same time, (ii) the strategy is
introduced as a determining factor of the scale, scope, and speed of internationalization, and (iii)
the article enriches empirical studies about emerging markets such as Poland.


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Głodowska, Agnieszka & Pera, Bożena & Wach, Krzysztof (2019). Głodowska, A. , Pera, B. , & Wach, K.. (2019). International Strategy as the Facilitator of the Speed, Scope, and Scale of Firms’ Internationalization. Central European Management Journal, 27(3), 55-84. https://doi.org/10.7206/cemj.2658-0845.3 (Original work published 2019)

MLA style

Głodowska, Agnieszka and Pera, Bożena and Wach, Krzysztof. Głodowska, A. , et al.. “International Strategy As The Facilitator Of The Speed, Scope, And Scale Of Firms’ Internationalization”. 2019. Central European Management Journal, vol. 27, no. 3, 2019, pp. 55-84.

Chicago style

Głodowska, Agnieszka and Pera, Bożena and Wach, Krzysztof. Głodowska, Agnieszka , Bożena Pera, and Krzysztof Wach. “International Strategy As The Facilitator Of The Speed, Scope, And Scale Of Firms’ Internationalization”. Central European Management Journal, Central European Management Journal, 27, no. 3 (2019): 55-84. doi:10.7206/cemj.2658-0845.3.