Marketing Communication as Company Dialogue with the Market: Value Creation and Integration Perespective
2014 22 (4) Central European Management Journal
DOI 10.7206/mba.ce.2084-3356.130
2014 22 (4) Central European Management Journal
DOI 10.7206/mba.ce.2084-3356.130
Wiktor, Jan, W. (2014). Wiktor, J. , W. . (2014). Marketing Communication as Company Dialogue with the Market: Value Creation and Integration Perespective. Central European Management Journal, 22(4), 194-203. https://doi.org/10.7206/mba.ce.2084-3356.130 (Original work published 2014)
Wiktor, Jan, W.. Wiktor, J. , W. . “Marketing Communication As Company Dialogue With The Market: Value Creation And Integration Perespective”. 2014. Central European Management Journal, vol. 22, no. 4, 2014, pp. 194-203.
Wiktor, Jan, W.. Wiktor, Jan, W. . “Marketing Communication As Company Dialogue With The Market: Value Creation And Integration Perespective”. Central European Management Journal, Central European Management Journal, 22, no. 4 (2014): 194-203. doi:10.7206/mba.ce.2084-3356.130.