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Central European Management Journal

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Year 2014 
Volume 22 
Issue 4

Marketing and Social Innovation – A Comparative Analysis

Anna Olejniczuk-Merta
Kozminski University

2014 22 (4) Central European Management Journal

DOI 10.7206/mba.ce.2084-3356.126


Purpose: The article contents are a synthetic presentation of the evolution of marketing and the hitherto development of social innovation as well as a comparison of the leading traits of both processes at the present stage of development. Based on this, there is an attempt to assess their impact on the social and economic development.

Methodology: This article is of a theoretical nature.

Findings: The idea and concept of marketing and social innovation have a great potential to serve socioeconomic development. To a certain degree, they have approximate or even common ideas and goals as well as similar concepts and effects. Social innovation is a support for marketing in the delivery of values and satisfaction to consumers and to a signifi cant part of the society. It also independently affects raising the quality of life of the society, owing to socialisation, diffusion and aid in the more effective use of technological, organisational, managerial and marketing innovations.

Value: The article is a part of the stream of current discussion on the place and role of marketing and social innovation in the contemporary economy and society.

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APA style

Olejniczuk-Merta, Anna (2014). Olejniczuk-Merta, A. . (2014). Marketing and Social Innovation – A Comparative Analysis. Central European Management Journal, 22(4), 144-152. https://doi.org/10.7206/mba.ce.2084-3356.126 (Original work published 2014)

MLA style

Olejniczuk-Merta, Anna. Olejniczuk-Merta, A. . “Marketing And Social Innovation – A Comparative Analysis”. 2014. Central European Management Journal, vol. 22, no. 4, 2014, pp. 144-152.

Chicago style

Olejniczuk-Merta, Anna. Olejniczuk-Merta, Anna . “Marketing And Social Innovation – A Comparative Analysis”. Central European Management Journal, Central European Management Journal, 22, no. 4 (2014): 144-152. doi:10.7206/mba.ce.2084-3356.126.