The article is devoted to the problem of work & life balance in the context of female entrepreneurship. Finding the balance is a challenge for ambitious and educated women. The aim of this article is to identify the mechanisms of achieving work-life balance by women running business ventures. It was based on the analysis of conducted poorly structured in-depth interviews with women who run their own businesses. Conclusions presented in this article, based on the analysis of empirical data, allowed the identification of factors for achieving balance, and these include: support and assistance from loved ones, flexibility in time management, work that gives pleasure, appreciation of time for oneself, organization of the work area at home, freedom in the selection of co-workers.
