The aim of this paper is to point to the potential value of an approach to management based on the idea of the common good, as opposed to classical capitalism based on private ownership. Such an approach makes it possible to resist a pursuit of short term oriented gains and a maximization of narrowly defined profits, and, instead, to focus on humanistic values, as to adopt a long term perspective. The much cited notion of the “tragedy of the commons” was based on deficient material and argumentation, but, most of all, it completely disregards of the issue of management. Using a case study developed through a longitudinal action research project in a big service enterprise we call “Soplicex”, we present the strategic process grounded in learning, as well as the building of a strong structure centred on teams. The engagement of the employees was, originally, strongly oriented towards the idea of the common good. The consultants and researchers adopted this principle as the guiding rule in their work with the organization. Even though the process was interrupted by the takeover by a foreign investor, we show how the findings of the study remain relevant for alternative organizing and managing today and in the future. The conclusions of this paper reach further than just being reflections on a historical case study: a model of management is presented, concerned with the care and protection of the common good.

In this conceptual paper, we analyze how social acceleration as a key phenomenon of modern societies affects the relationship between organizations and places. We identify two dimensions of how organizations relate to places: (a) embeddedness (the degree of material integration in a place) and (b) attachment (the psychic closeness, identification, or affective bonds with a place). Building on Rosa’s (2003; 2013) seminal work on social acceleration, we further propose three processes (the time-space distanciation effect, the situational identity effect, and the managerial myopia effect) through which temporal changes in modern societies can lead to a loosening of ties between organizations and places. As the attachment to a place may also represent a precondition for organizations to develop a ‘field of care,’ the framework presented in this paper can help us develop a better understanding of the factors that influence whether organizations can develop a ‘sense of place’ that fosters responsible social and environmental performance that enhances the well-being of places and communities, respectively.