What would have happened if the strategy concepts were not based on Clausewitz but on Sun Tzu for example? To answer this question, we recommend using metaphors with a certain number of precautions, which have to be respected. The key concepts of Ki, Kokyu and Ma-ai serve to better define the notions of energy, flow of energy and distance/time/space relationships. Each of these has its practical application in the management of an organization, enabling us to conclude by proposing a new vision of the company and its links with its environment.

This special number of Tamara presents paper on transdisciplinarity and organizational change, deriving sense from a mix of approaches. The articles go from experimental pieces to case study. It is worth noticing that for the first time this edition is bilingual.

Organizations can be seen as discursive places where language practices (developing, telling and restoring stories) flourish. Individuals usually develop their identity in this space, being influenced (choosing alignment or choosing counter-identity) by meta-stories told at the organizational level through brand identity or corporate identity. This article aims at identifying the link between the micro type (individual) and macro type of identity (brand and corporate identity). In particular, our work focuses on the impact and the risk of storytelling when developing theses links.