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Tamara: Journal for Critical Organization Inquiry

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Year 2008 
Volume 7 
Issue 1

The Story behind Identities: from Corporate Discourse to Individual Recognition

Cathy Bréda
Groupe Ecole Supérieure de Commerce Chambéry, IREGE

Miguel Delattre
UNIVERSITE LYON II, Laboratoire CERRAL

Rodolphe Ocler
Groupe Ecole Supérieure de Commerce Chambéry, IREGE

2008 7 (1) Tamara: Journal for Critical Organization Inquiry

Abstract

Organizations can be seen as discursive places where language practices (developing, telling and restoring stories) flourish. Individuals usually develop their identity in this space, being influenced (choosing alignment or choosing counter-identity) by meta-stories told at the organizational level through brand identity or corporate identity. This article aims at identifying the link between the micro type (individual) and macro type of identity (brand and corporate identity). In particular, our work focuses on the impact and the risk of storytelling when developing theses links.

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APA style

The Story behind Identities: from Corporate Discourse to Individual Recognition. (2008). The Story behind Identities: from Corporate Discourse to Individual Recognition. Tamara: Journal For Critical Organization Inquiry, 7(1), 82-90. (Original work published 2008)

MLA style

“The Story Behind Identities: From Corporate Discourse To Individual Recognition”. 2008. Tamara: Journal For Critical Organization Inquiry, vol. 7, no. 1, 2008, pp. 82-90.

Chicago style

“The Story Behind Identities: From Corporate Discourse To Individual Recognition”. Tamara: Journal For Critical Organization Inquiry, Tamara: Journal for Critical Organization Inquiry, 7, no. 1 (2008): 82-90.