In my text, I focus on the practical issue of shaping a moral character among representatives of the Polish banking sector in the face of the requirements that Sectoral Qualifi cationsFramework for Banking (SQFB16) puts before the employees of this sector. Preliminary considerations are devoted to refl ection on the ethical discourse within Polish financial sector and clarifi cation what SQFB is? In the second part of the work I will analyze codes of ethics and incentives which are currently used to shape moral attitudes in professional practice, including in the banking sector will be analyzed. After demonstrating some shortcomings of these tools in the third part, it will indicate possible forms of solving emerging problems and tools appropriate to the requirements of SQFB. In this part, I will try to present an approach to building a moral character based on the Aristotelian virtue ethics. Th e virtue ethics in the classical sense is often contrasted with an interest, selfish economic motivation. I will try to show that it does not have to be that way and with certain assumptions, Aristotle’s concept may be consistent with market activities. In particular, his concept of practical wisdom – phronesis can signifi cantly improve and complement existing mechanisms and help in building moral character in the fi nance sector introduced by SQFB.