This article presents the results of the preliminary study conducted by the authors in the field of neuroscience and coaching. According to the neuroscience findings, each person has his or her own way of looking at the world and responding to it. Those responses fall into patterns, referred to as behavior preferences. Therefore, authors investigated behavioral patterns presented by coaches during their work with clients to define which behaviors make them successful in this area. For the purposes of their study authors used the PRISM Brain Mapping model, which has its scientific basis in neuroscience. Findings from the study will be useful in supporting professional development of coaches, by enabling them to assess their possible competence gap and address it.