en pl
en pl

Central European Management Journal

Show issue
Year 6/2024 
Volume 32 
Issue 2

What is the link between internal communication, organizational culture and environmental strategy? The context of company size and employee perception

Katarzyna Piwowar-Sulej
Wroclaw University of Economics and Business

Adam Sulich
Wroclaw University of Economics and Business

6/2024 32 (2) Central European Management Journal

DOI 10.1108/CEMJ-06-2022-007

Abstract

Purpose – The article explores the linkages between the type of environmental strategy (ES), the use of internal communication (IC), and the greening of organizational culture (OC). Moreover, the article empirically examines whether company size matters in the use of environmental IC practices in the green context. Additionally, the article considers differences between people employed at different organizational hierarchy levels. The basis for such a comparison is their opinions about the effectiveness of communication practices. Design/methodology/approach – Empirical research employed a survey method done on 199 organizations in 2020. Statistical analyses used the chi-squared test, Kendall’s Tau-b correlation coefficient, and the Mann–Whitney U test.
Findings – The research showed that companies with a proactive green strategy more often use different communication practices related to ES and have a greener culture. The study proved that larger companies more often use the analyzed communication practices. However, we found no significant difference in opinion between middle managers and line employees about the effectiveness of these practices.
Practical implications – The main contribution to business practice is the exploratory model based on the empirical study, which allows organizations to successfully implement the ES.
Originality/value – Studies rarely combine the three organizational elements: IC, OC, and ES. This article provides new empirical evidence on relationships between features of OC, green strategy types, and communication practices.

Full metadata record

Cite this record

APA style

Piwowar-Sulej, Katarzyna & Sulich, Adam (2024). What is the link between internal communication, organizational culture and environmental strategy? The context of company size and employee perception. (2024). What is the link between internal communication, organizational culture and environmental strategy? The context of company size and employee perception. Central European Management Journal, 32(2), 301-319. https://doi.org/10.1108/CEMJ-06-2022-007 (Original work published 6/2024AD)

MLA style

Piwowar-Sulej, Katarzyna and Sulich, Adam. “What Is The Link Between Internal Communication, Organizational Culture And Environmental Strategy? The Context Of Company Size And Employee Perception”. 6/2024AD. Central European Management Journal, vol. 32, no. 2, 2024, pp. 301-319.

Chicago style

Piwowar-Sulej, Katarzyna and Sulich, Adam. “What Is The Link Between Internal Communication, Organizational Culture And Environmental Strategy? The Context Of Company Size And Employee Perception”. Central European Management Journal, Central European Management Journal, 32, no. 2 (2024): 301-319. doi:10.1108/CEMJ-06-2022-007.