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Central European Management Journal

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Year 9/2023 
Volume 31 
Issue 4

Platform-based support for AI uptake by SMEs: guidelines to design service bundles

Bartlomiej Gladysz
Warsaw University of Technology

Davide Matteri
University of Applied Sciences and Arts of Southern Switzerland

Krzysztof Ejsmont
Warsaw University of Technology

Donatella Corti
University of Applied Sciences and Arts of Southern Switzerland

Andrea Bettoni
University of Applied Sciences and Arts of Southern Switzerland

Rodolfo Guerra
Centro de Automatica y Robotica, Madrid

9/2023 31 (4) Central European Management Journal

DOI 10.1108/CEMJ-08-2022-0096

Article contents

Abstract

Purpose – Manufacturing small and medium-sized enterprises (SMEs) have already noticed the tangible benefits offered by artificial intelligence (AI). Several approaches have been proposed with a view to support them in the processes entailed in this innovation path. These include multisided platforms created to enable the connection between SMEs and AI developers, making it easier for them to network each other. While such platforms are complex, they facilitate simultaneous interaction with several stakeholders and reaching out to new potential users (both SMEs and AI developers), through a collaboration with supporting ecosystems such as digital innovation hubs (DIHs).
Design/methodology/approach – Mixed methods were used. The literature review was performed to identify the existing approaches within and outside the manufacturing domain. Computer-assisted telephonic (in-depth) interviewing , was conducted to include perspectives of AI platform stakeholders and collect primary data from various European countries.
Findings – Several challenges and barriers for AI platform stakeholders were identified alongside the corresponding best practices and guidelines on how to address them.
Originality/value – An effective approach was proposed to provide support to the industrial platform managers in this field, by developing guidelines and best practices on how a platform should build its services to support the ecosystem.

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APA style

Gladysz, Bartlomiej & Matteri, Davide & Ejsmont, Krzysztof & Corti, Donatella & Bettoni, Andrea & Guerra, Rodolfo Haber (2023). Platform-based support for AI uptake by SMEs: guidelines to design service bundles. (2023). Platform-based support for AI uptake by SMEs: guidelines to design service bundles. Central European Management Journal, 31(4), 463-478. https://doi.org/10.1108/CEMJ-08-2022-0096 (Original work published 9/2023AD)

MLA style

Gladysz, Bartlomiej and Matteri, Davide and Ejsmont, Krzysztof and Corti, Donatella and Bettoni, Andrea and Guerra, Rodolfo Haber. “Platform-Based Support For Ai Uptake By Smes: Guidelines To Design Service Bundles”. 9/2023AD. Central European Management Journal, vol. 31, no. 4, 2023, pp. 463-478.

Chicago style

Gladysz, Bartlomiej and Matteri, Davide and Ejsmont, Krzysztof and Corti, Donatella and Bettoni, Andrea and Guerra, Rodolfo Haber. “Platform-Based Support For Ai Uptake By Smes: Guidelines To Design Service Bundles”. Central European Management Journal, Central European Management Journal, 31, no. 4 (2023): 463-478. doi:10.1108/CEMJ-08-2022-0096.

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