Effect of consumer self-discrepancy on materialism and impulse buying: the role of subjective well-being
Linas Pupelis
Kaunas University of Technology School of Economics and Business
Beata Seinauskiene
Kaunas University of Technology School of Economics and Business
6/2023 31 (2) Central European Management Journal
DOI 10.1108/CEMJ-12-2021-0154