en pl
en pl

Tamara: Journal for Critical Organization Inquiry

Show issue
Year 6/2022 
Volume 19 
Issue 1

Polystructurational Social Space: The Final Frontier

Sid Lowe
Kasetsart University, Thailand

Michel Rod
University of New Brunswick (Saint John), Canada

Ki-Soon Hwang
Kingston University, United Kingdom

6/2022 19 (1) Tamara: Journal for Critical Organization Inquiry

DOI 10.7206/tamara.1532-5555.10

Article contents

Abstract

We explore a discourse structurational approach and employ a planetary system metaphor in order to examine complex business networks within contemporary globalizing, consumer cultures. This conceptual/commentary paper reviews discourse structuration and employs a celestial metaphor to comment on strategy including reference to consumption, business marketing and business network research. Each sphere in the metaphorical constellation is characterised by a complex duality of deep structures and surface activities co-determined and mutually constituted through the medium of modulated actors’ schemas, norms and other ‘technologies’ of their practical consciousness. Market consumption is a galaxy comprised of complex, inter-acting, multiple structurations where everything co-determines everything else through mutual gravitational influence. We argue that consumption is comparable to a black hole at the centre of the system dragging all matter into its centre, warping and distorting structures and processes until eventually destroying and assimilating them altogether. Implications and consequences are discussed in terms of the increasing hegemony of consumption and consequent commodification of other spheres with via a discourse structuration approach concentrating upon strategy and marketing.

Full metadata record

Cite this record

APA style

Lowe, Sid & Rod, Michel & Hwang, Ki-Soon (2022). Polystructurational Social Space: The Final Frontier. (2022). Polystructurational Social Space: The Final Frontier. Tamara: Journal For Critical Organization Inquiry, 19(1), 1-23. https://doi.org/10.7206/tamara.1532-5555.10 (Original work published 6/2022AD)

MLA style

Lowe, Sid and Rod, Michel and Hwang, Ki-Soon. “Polystructurational Social Space: The Final Frontier”. 6/2022AD. Tamara: Journal For Critical Organization Inquiry, vol. 19, no. 1, 2022, pp. 1-23.

Chicago style

Lowe, Sid and Rod, Michel and Hwang, Ki-Soon. “Polystructurational Social Space: The Final Frontier”. Tamara: Journal For Critical Organization Inquiry, Tamara: Journal for Critical Organization Inquiry, 19, no. 1 (2022): 1-23. doi:10.7206/tamara.1532-5555.10.

Copyright info

copyright info

CC-BY

People also read:

No related content.