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Central European Management Journal

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Year 12/2021 
Volume 29 
Issue 4

Value Co-Creation in Engineering Service Innovation: Resources and Capabilities Perspectives

Gintarė Gegužytė
Kaunas University of Technology School of Economics and Business

Liudmila Bagdonienė
Kaunas University of Technology School of Economics and Business

12/2021 29 (4) Central European Management Journal

DOI 10.7206/cemj.2658-0845.61

Article contents

Abstract

Purpose: This research focuses on firm resources and capabilities used for value co-creation in service innovation. Specifically, I investigated how service innovation is created in an in-ternational engineering company. The aim of this article is to reveal what resources and capa-bilities are employed by a service provider for value co-creation in the innovation project of engineering service and how they vary in particular stages of this project.

Methodology: The research is based on qualitative methodology by a multi-case study strate-gy. Focus group discussion with senior managers and semi-structured interviews with project managers of the studied international engineering company were used as concrete data gather-ing methods. Data analysis was conducted using the content analysis method.

Findings: The research revealed eight value co-creation activities accomplished by the engi-neering company and client during the engineering service innovation project. The activities are as follows: co-identification of the client’s problem, co-evaluation of ideas, co-defining of client’s requirements, co-analysis of environment, co-design, co-testing, and co-adoption, co-production, and co-activities after the launch. These activities are diffused in different project stages and demand a range of resources: expert knowledge, diagnostic, communication skills, trust, experience, technological equipment, human resources. Moreover, they require diverse capabilities: relational, innovative, analytical, negotiation, knowledge absorptive, planning, organizational flexibility, and cross-cultural. The intensity and variety of using the mentioned resources and capabilities differ relying on the value co-creation activity. Expert knowledge, communication skills as resources, and relational and innovative capabilities were empha-sized by the researchers most often. We hope these findings will represent a step toward a more coherent resource-based view (RBV) and service innovation theories.

Implications: The study involved only one Lithuanian engineering company, so the research context may influence the findings. Another limitation is related to the small number of cases and research participants.

Originality: Unlike previous studies that revealed the importance of single resources and ca-pabilities for service innovation, this study determined the range of resources and capabilities employed in different activities of engineering service innovation project stages, especially in the value co-creation activities performed by the engineering company and clients. Moreover, research also identified how resources and capabilities vary at different stages of these pro-jects.

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Gegužytė, Gintarė & Bagdonienė, Liudmila (2021). Value Co-Creation in Engineering Service Innovation: Resources and Capabilities Perspectives. (2021). Value Co-Creation in Engineering Service Innovation: Resources and Capabilities Perspectives. Central European Management Journal, 29(4), 91-123. https://doi.org/10.7206/cemj.2658-0845.61 (Original work published 12/2021AD)

MLA style

Gegužytė, Gintarė and Bagdonienė, Liudmila. “Value Co-Creation In Engineering Service Innovation: Resources And Capabilities Perspectives”. 12/2021AD. Central European Management Journal, vol. 29, no. 4, 2021, pp. 91-123.

Chicago style

Gegužytė, Gintarė and Bagdonienė, Liudmila. “Value Co-Creation In Engineering Service Innovation: Resources And Capabilities Perspectives”. Central European Management Journal, Central European Management Journal, 29, no. 4 (2021): 91-123. doi:10.7206/cemj.2658-0845.61.

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