Abstract

Many journalists describe the Zapatistas' use of media events to influence international public opinion in favour of their organization and its aim to achieve indigenous land reform as the “first postmodern revolution” (Carrigan 2001, 417). These journalists are not simply using a catch phrase, the Zapatista rebellion can be understood to be a postmodern movement in three different ways of examining the social theory: 1) as a polemic against another theory, 2) as a mode of discourse, 3) and as a guide to action (Simmons 2004). The Zapatista National Liberation Army (EZLN) stands as a postmodern polemic against modernism, and globalization. It has asserted itself as an alternative and opposing political force to the Mexican government. The postmodern mode of discourse can explain how the EZLN uses language and new technologies, over guns, to communicate their group's objectives to the repressive Mexican state authorities and to the world at large. However, postmodernism can be a poor guide to action due to its aversion to ideology. The Zapatista rebellion as postmodern revolution is an ongoing struggle and may never achieve its full objectives.