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Central European Management Journal

Show issue
Year 2017 
Volume 25 
Issue 3

Entrepreneurship in Virtual Economy: the Case of Currency One SA

Ewa Badzińska
Poznan University of Technology

Magdalena Brzozowska-Woś
Gdansk University of Technology

2017 25 (3) Central European Management Journal

DOI 10.7206/jmba.ce.2450-7814.200

Abstract

Purpose: The scientifc purpose of the study is an attempted synthesis of interpretation of “the virtual economy” and “the virtual environment” in the Polish and foreign literature on the subject. The cognitive purpose thereof is to offer an identifcation and a qualitative analysis of the factors that determine the development of e-entrepreneurship using an example of business practice. Methodology: The theoretical basis of the study is a scientifc research of leading scholars on the theory of entrepreneurship in the context of virtual economy. An exploratory, qualitative case study methodology has been applied for the purpose thereof. The research has been conducted using the example of Currency One SA, operating on the currency exchange market in virtual economy. The application of the empirical method of a case study has made it possible to characterize the essence of e-entrepreneurship and present the studied phenomenon in business practice. Findings: Research results reveal an existence of interdependencies between the intellectual potential of staff members and the market success of a company. Explanation of the critical success factors, showing the implementation of innovative ICT solutions and stages of company development, illustrates how the existing theory is experienced by practitioners in virtual economy. Furthermore, the paper confrms the positive impact of e-entrepreneurship on the effectiveness of the company subject to analysis, and presents virtual economy as a completely new sphere through which it is possible to offer new products and services. Research implications: The rationale for conducting research on case studies is the need to orient the practice towards a better understanding of modern economic reality. The study may provide a starting point for empirical quantitative research, as well as act as a contribution to the discussion on entrepreneurship in the rapidly changing virtual economy. Originality: This paper comprises not only a set of notions related to and the concept of e-business models, but also offers new arguments in the discussion on the framework for entrepreneurship in virtual economy. The conducted research is an original attempt to explain the essence of the studied phenomenon and to illustrate its progress in a changing business environment.

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Badzińska, E. , & Brzozowska-Woś, M. . (2017). Entrepreneurship in Virtual Economy: the Case of Currency One SA. Central European Management Journal, 25(3), 2-19. https://doi.org/10.7206/jmba.ce.2450-7814.200 (Original work published 2017)

MLA style

Badzińska, E. , and M. Brzozowska-Woś. “Entrepreneurship In Virtual Economy: The Case Of Currency One Sa”. 2017. Central European Management Journal, vol. 25, no. 3, 2017, pp. 2-19.

Chicago style

Badzińska, Ewa , and Magdalena Brzozowska-Woś. “Entrepreneurship In Virtual Economy: The Case Of Currency One Sa”. Central European Management Journal, Central European Management Journal, 25, no. 3 (2017): 2-19. doi:10.7206/jmba.ce.2450-7814.200.