en pl
en pl

Central European Management Journal

Show issue
Year 2009 
Volume 17 
Issue 1

Brand Loyalty as a Tool of Competitive Advantage

2009 17 (1) Central European Management Journal

Full metadata record

Cite this record

APA style

Denoue, M. , & Saykiewicz, J. . (2009). Brand Loyalty as a Tool of Competitive Advantage. Central European Management Journal, 17(1), 36-45. (Original work published 2009)

MLA style

Denoue, M. , and J. Saykiewicz. “Brand Loyalty As A Tool Of Competitive Advantage”. 2009. Central European Management Journal, vol. 17, no. 1, 2009, pp. 36-45.

Chicago style

Denoue, Malgorzata , and Jan Saykiewicz. “Brand Loyalty As A Tool Of Competitive Advantage”. Central European Management Journal, Central European Management Journal, 17, no. 1 (2009): 36-45.