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Central European Management Journal

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Year 2017 
Volume 25 
Issue 1

Measures of Competitive Intensity – Analysis Based on Literature Review

Dariusz Kwieciński
Kozminski University

2017 25 (1) Central European Management Journal

DOI 10.7206/jmba.ce.2450-7814.189

Article contents

Abstract

Purpose: To systematize the existing approaches and tools used for measuring competitive intensity.

Methodology: Systematic literature review along with critical literature review.

Findings: Identifcation of two main approaches to measuring competition intensity: the frst pertains to research based on experts’ opinions and involves the use of questionnaires (primary sources), while the second is based on structural variables used with a variety of indexes (secondary sources). In addition, variables applied for the purpose of measuring the intensity of competition are divided into structural and behavioural.

Practical implications: The issue of measuring competition intensity occupies a prominent place in the discussion on the effectiveness of inter-organizational relationships. The fndings outlined in this paper may help managers to develop/adopt the right approach supporting their strategic decisions.

Originality: The paper provides a complex review of the existing methods and measures of competitive intensity. It systematizes recent knowledge about competitive intensity measurements.

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Kwieciński, Dariusz (2017). Kwieciński, D.. (2017). Measures of Competitive Intensity – Analysis Based on Literature Review. Central European Management Journal, 25(1), 53-77. https://doi.org/10.7206/jmba.ce.2450-7814.189 (Original work published 2017)

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Kwieciński, Dariusz. Kwieciński, D.. “Measures Of Competitive Intensity – Analysis Based On Literature Review”. 2017. Central European Management Journal, vol. 25, no. 1, 2017, pp. 53-77.

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Kwieciński, Dariusz. Kwieciński, Dariusz . “Measures Of Competitive Intensity – Analysis Based On Literature Review”. Central European Management Journal, Central European Management Journal, 25, no. 1 (2017): 53-77. doi:10.7206/jmba.ce.2450-7814.189.

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