The growing popularity of women's sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike's marketing campaign in Glamour, a popular consumer magazine aimed at women aged 18-34, using a rhetorical analysis known as the critical feminist approach. This approach was utilized as a means of discovering how the construction of gender was created in this Nike advertising campaign, how this construction represents a dominating ideology of patriarchy, and how this oppressiveness can be recast into a picture that is more positive toward women. A total of five Nike advertisements were discovered by the investigators in the 1999 issues of Glamour, and each was analyzed according to image and content. Results indicate that although this advertising campaign appears to represent positive images of women connected to their experiences, patriarchal values still exist within this campaign. Narrative storytelling offers a further explanation for understanding these advertisements in that Nike uses the strategic narrative of epic genre to appeal to women and to enhance the image of Nike as being supportive toward women.

The growing popularity of women's sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike's marketing campaign in Glamour, a popular consumer magazine aimed at women aged 18-34, using a rhetorical analysis known as the critical feminist approach. This approach was utilized as a means of discovering how the construction of gender was created in this Nike advertising campaign, how this construction represents a dominating ideology of patriarchy, and how this oppressiveness can be recast into a picture that is more positive toward women. A total of five Nike advertisements were discovered by the investigators in the 1999 issues of Glamour, and each was analyzed according to image and content. Results indicate that although this advertising campaign appears to represent positive images of women connected to their experiences, patriarchal values still exist within this campaign. Narrative storytelling offers a further explanation for understanding these advertisements in that Nike uses the strategic narrative of epic genre to appeal to women and to enhance the image of Nike as being supportive toward women.

The aim of this paper is to point to the potential value of an approach to management based on the idea of the common good, as opposed to classical capitalism based on private ownership. Such an approach makes it possible to resist a pursuit of short term oriented gains and a maximization of narrowly defined profits, and, instead, to focus on humanistic values, as to adopt a long term perspective. The much cited notion of the “tragedy of the commons” was based on deficient material and argumentation, but, most of all, it completely disregards of the issue of management. Using a case study developed through a longitudinal action research project in a big service enterprise we call “Soplicex”, we present the strategic process grounded in learning, as well as the building of a strong structure centred on teams. The engagement of the employees was, originally, strongly oriented towards the idea of the common good. The consultants and researchers adopted this principle as the guiding rule in their work with the organization. Even though the process was interrupted by the takeover by a foreign investor, we show how the findings of the study remain relevant for alternative organizing and managing today and in the future. The conclusions of this paper reach further than just being reflections on a historical case study: a model of management is presented, concerned with the care and protection of the common good.

The ethical consumer occupies a significant position in the current capitalist system as the market-based answer to a whole range of negative externalities. Unfortunately, she has been proven to behave out of sync with her ethical values and thus has been taken apart by scholars as a mere myth. Yet, businesses and politicians continue to believe in her abilities. This, we argue, is not caused by them being blind to her failures but because the category of the ethical consumer represents an ideal solution in the neoliberal discourse that embraces the holy trinity of an unregulated market, personal emancipation and the freedom of choice. Unfortunately, the ethical consumer has turned out to be a poorly suited solution to the negative externalities as ecological and social critiques continue to emerge. In response, a neocommunitarian discourse seems to gain strength, replacing the neoliberal version of the market as a bifurcation point between customers and suppliers instead bringing together businesses and consumers in a new type of network formation overcoming the bifurcation between consumers and producers.

The evaluation of organizational change is a thorny issue. Firstly, accurate data depicting the organization's response to a change process are very difficult to collect, and the process can be corrupted by the Macnamara Fallacy. Secondly, the evaluative conclusions derived from the data are complex high-inference chains of reasoning based on implicit, taken-for-granted beliefs and values. Specifically, ontological and epistemological paradigms broadly determine the context for the conclusions of the evaluative inference, even though they are rarely made explicit. This paper presents two sets of ontological and epistemological paradigms; one set is modernist, and the other is postmodernist. It then applies them to organizational change data to demonstrate the divergent evaluations that can be constructed.

The purpose of this article is to deconstrct guru Tom Peters for his religion of management, and its mass worship. In the work presented, my intention was to confront myself with own assumptions, attitudes and perceived values. In my opinion every individual is following a vision of reaching a certain level of wisdom. There are numerous Gurus that our modern world is promoting and because of their status their ideas might have a huge influence on us.

A recent debate in identity studies is about gender of health care professions arguing that the feminization of health care professions will diminish diversity as well as status in the field. The paper argues that even in health care professions of many females, such as within public rehabilitation, there is still diversity in the creation of professional identity. This paper argues that the fundamental part the identity of rehabilitation professionals is not formed by educational values, gender and knowledge, but is created in the everyday work with patients and other professionals. Drawing on narrative interviews with rehabilitation professionals, the paper illustrates how rehabilitation professionals construct their identities and what kind of identity work is emerging. The findings illustrate hybrid identities and tensions in the attempts of becoming identities in the interaction with patients and colleagues.

This article is based on a framework for assessing and working with mental models and utilizing the exploration of ‘dominant’ worldviews to increase individual and organizational competency to identify, assess and shift worldviews to foster social change. The author describes her methodology and results during the data collection, data analysis, data feedback, and intervention phases of a consultation with a client. She reviews literature on white privilege, mental models, power, and cultural competency. The author reflects on implications of the engagement for the client, herself and the discourse on the role of OD as a catalyst for social change.

This article discusses how the emerging trend of using literary arts and dialogue, along with reflective and creative writing, referred to by the author as transformative narratives, can be used to help unpack and re-script assumptions, attitudes, values, and biases of leaders as they operate in systems of privilege. When leaders read, write, and dialogue about their own and others’ cultural and social group identities, they increase self-awareness and improve interaction with others. These skills prove effective in building emotional intelligence that is linked to competencies of high performing leaders who create strong financial performance in their organizations. Specific applications are provided throughout the article.

In this essay, the author discusses the importance of self-work for diversity and social justice practitioners. In fact, she asserts that it is not only important for practitioners to increase their self-awareness; it is paramount to the success of the initiatives they are leading within any client system. As many organizations are still gripped by their fear of diversity efforts, the call for practitioners to embark on this in-depth exploration is loud and clear. Given the changed landscape from overt discrimination to covert forms of discrimination, this call to action includes being well versed in personal values, biases, assumptions, privileges and pain. The author articulates her point of view regarding these challenges as a scholar practitioner, in an attempt to renew diversity consultant’s commitment to their own personal development.

Modern popularist teaching presents ethics as situational and relativistic. Rather than using this current approach a more classical and reactionary methodology that calls for the reevaluation of some of the elder philosophies that regarded right and wrong in the context of absolutism is required. Confusion between the concepts of beliefs, values, morals, laws, and ethics has increased to the point where many people today consider these related ideas as synonymous. It is essential to discuss these related concepts outside of any single religious or ethnically based belief system. To do otherwise would inject individualistic religious or ethnic beliefs and values into the discussion, thereby negating the universality of the argument. Both modern and traditional approaches to ethics have attempted either to manage the effects of unethical behavior after it occurs, or to give specific guidance and examples in order to prevent future similar occurrences. Unfortunately, both of these popular approaches are reactive at best. The optimal strategy is to take a proactive approach that can discern the root causes of unethical behavior so that this knowledge could be used as a preventative countermeasure to the everincreasing amounts of unethical behavior. Axiology, the study of ethics, is not a new field; but many modern authors and ethicists have avoided and continue to avoid the issue of ethical absolutism. Contrary to much modern thought, there is no reason to avoid the discussion of absolutism, as the concept of universal and immutable ethics can be reconciled fully with other contemporary schools of thought such as physical sciences, social sciences, and rationalism.

This paper explores and reflects upon how far clergy may act as entrepreneurial leaders in a faith-based organisation which values tradition and continuity, yet wishes to open its membership to a wider constituency. In spite of increased secularisation in Britain, religion and its role in people‘s lives refuses to disappear. Churches and other religious movements now frequently seek to adapt change management techniques to promote cultural diversity and thus appeal to a wider potential membership. At congregational level, clergy become responsible for implementing cultural change initiatives. Consequently, the clergy role may involve responsibility not just for spiritual and ministry issues, in the context of caring for church members‘ emotional needs, but also for management. If, as managers, clergy are responsible for promoting cultural change through management initiatives, it is but a short step to restory them as entrepreneurs, or at least entrepreneurial leaders. Indeed, strategic enterprise thinking is needed to achieve successful cultural change. The pressures on clergy to act as both spiritual ‗therapists‘ and to manage sophisticated corporate operations place a strain on their ability to be also ministers, and obvious anomalies exist. For example, congregations might value leadership behaviours in their clergy, but not when leadership involves acting as a catalyst for cultural change. The more enterprising clergy can experience frustration in bringing about even small innovations and change, and may experience role strain when required to balance the need for providing individual support to existing congregation members with an expectation of appealing to new sources of membership.

The interest in societal forms of entrepreneurship has increased in recent decades, emphasizing different kinds of prefixed such as ―social‖ ―ecological‖, ―sustainable‖, ―regional‖. In this article societal and social is at stake. Taking a point of departure in the prefix stories of entrepreneurship we read a wish to break with the grand narrative of entrepreneurship as well as attempts to feed into and draw legitimacy from the grand narrative. In this article we take a point of departure in an initiative taken in Sweden to introduce and finance a program labeled ―Societal entrepreneurship‖. The purpose is to create knowledge about, as well as conditions for, initiatives aiming at improving what is missing or does not work in public structures, and finding new and innovative solutions in order to create an economically, socially and ecologically sustainable society. Applying Burke‘s pentad it is illustrated that the grand narrative of entrepreneurship consists of the heroic entrepreneur (agent) who creates a kingdom (act) by way of establishing a company (agency) on the market in order to make a profit and contribute to growth (purpose). Applying the concept of Tamara, introduced by Boje, it is further illustrated how the grand narrative of entrepreneurship emphasizes capitalism, rationality and hierarchy in line with the epoch of industrialization, whilst the antenarrative of societal entrepreneurship gives priority to both premodern and postmodern discourses. The importance of community, of non-economic values, artisan craftsmanship is stressed, but also of how societal structures must be changed. The story of societal entrepreneurship thus de-centers human agency seeking to create instability as well as openings for enactment.

Democracy needs to defend itself from the many immediate threats - technology, imperialism, global economic powers, human passivity and reactionary religion. Reactionary religion has taken the lead worldwide in rejecting pluralism and democracy, viewing both values as gateways to secularism and decadence. Both modernism and postmodernism have failed to fully address the success of the continued political advances of the religious right worldwide. A new, postmodern politics of meaning is needed to address basic human needs currently served by the cosmology of traditional religious orthodoxy. Progressive thinkers in philosophy, religion and in critical theory must work dialectically to retain the good of religion and spirituality, the need for ultimate meaning, and the challenge of reducing negative, anti-democratic impulses. These impulses are embodied in theocracy and a fear of life. Until religion is totally reinvented or evolves to a higher level we will have to defend many democratic values from religious extremists. A live and let live political philosophy is a good defense of democracy.

This article studies how a political organization begins to experiment with its identity. By use of an empirical case of the Danish Ministry of Education, I examine how a political organization supplements its identity of a legislating power with identities of a supervisor, beacon and facilitator of reflection processes. I analyse how the Danish Ministry of Education observes that its initial attempts to strengthen evaluation in the Danish public schools did not have the wanted effects because the values and professional norms of public school teachers constitute a resistance towards interference from outside the educational system. The Ministry thus faces a dilemma: the more it tries to control evaluation in the public school, the less likely it is to produce a desired effect. This paradox contains destructive potential but also causes the Ministry to reflect upon its own role in the development of evaluation in public schools. Out of a paralysis emerge new innovative strategies of governing, aimed at the schools’ self-governing capacity. The identity of the political system thus emerges as oscillations between different roles of a legislating power and a supervising coach. The case study suggests that a society of experimentalism is emerging. Thus, the relevant object of study is no longer organizational identity, but the experiments with different identities that modern organizations are performing.

The paper explores two recent social movements that show signs of global resistance to the ideology of neoliberal polices and values; the Indignados uprisings that took place in Spain, Greece and Mexico, and the Occupy Wall Street protests that broke out across many parts of the United States. It argues that to understand contemporary social movement activity and protest politics, it is crucial to update social movment theories to include analyses of how the digital revolution has categorically changed the way that activists express grievances and share information, strategize and for on-the-street forms of contentious politics, and challenge the narratives put forth by authorities and the mainstream media when there are confrontations between peaceful protesters and the police force.