The focus of this paper is the narrative construction of the nongovernmental organization (NGO) by the United Nations. How the NGO is conceptualized and communicated by a legitimate institution like the UN is critical for both the sustainability of NGOs and the social benefit created by them. This is because the allocation of resources to NGOs is directly affected by the understanding of what an NGO is. The data come from the 20 speeches of the 54th annual conference (2001) titled as ‘NGOs today: Diversity of the Volunteer Experience’ at the UN headquarters. The results of the study are derived from a critical reading of these 20 narratives. This is a procedure of reading the texts several times, back and forth. Through a participative process, the UN narratively constructs NGOs in terms of volunteerism, diversity, civil society, cooperation with governments, global problems, professionalism, and youth involvement. A preliminary theory of participative narrative construction is outlined.

From the beginning of sociological reasoning about organizations, the loss of identity of individuals in the iron cage of an organization has been a prominent image. From the grandfathers of sociology through contemporary researchers, the identity of the person and the identity of the organization have been seen as antipodes that put the identity of the individual at risk. In this paper, we used systems theory to reconsider the relationship between identity and organization. We argued that both the individual and the organization must balance various expectations that occur in real time. Using empirical data, we demonstrated how multi-identities are constructed, referring to specific societal presents and their restrictions. We argued that conflicting identity constructions of individuals in organizations must not be interpreted as symptoms of alienation or oppression. For example, talking about conflicting requirements of organizational practice may affirm the professionalism of an employee. Moreover, the display of different identity constructions of organizations (e.g., in reports and resolutions) does not point to programmatic inconsistencies or indecisiveness, but to the organization’s need to deal with the expectations of a modern society that does not allow its organizations to follow only one purpose.