Organizational socialization research has been criticized for being too focused on socialization as an adaptation process. Furthermore, critics contend that socialization approaches tend to be micro-biased; they lose sight of broader societal implications. This study tackles both critiques by combining an identity-based understanding of socialization with the communicative con cept of the polyphonic organization. It is not only individuals who engage in multiple identity work; business organizations also do so when exposed to contextual voices at the macro-level of society. Qualitative interviews and focus groups with corporate communication professionals, alumni, and students reveal that there are multiple voices shaping organizational socialization. However, one societal reference has proved to be hegemonic, namely the instrumental reasoning of the economic system: newcomers are expected to adapt to the ‘real world’ of ‘budgets.’

Trends in organisation and in organisational activity, which have resulted in increasing dependence on the discretionary efforts, initiatives and judgements of employees, have left management with the problem of how to ensure that such discretion is exercised appropriately in the service of the organisation. The Human Resource Management approach, relying as it does on strategic integration and underpinned by a value-driven approach seemed to be an ideal mechanism, particularly when designed as encouragement to commitment via social identification and a shared sense of meaning.

If culture is the enacted manifestation of organisational identity, management aspiration is that the 'good' employee is one who will learn the cultural reality and enact it appropriately. Expectations of 'good' employees are that they will exhibit not only the appropriate competence, but will also possess the necessary commitment, via identification and emotional engagement, so that they can be trusted to regulate themselves, take decisions that are in the best interests of the organisation and even go that extra mile for the company and the customer. This paper gives attention to such expectations and explores their implications.

Through two case studies, this paper explores the role that story or narrative has upon the changing role of the entrepreneur within organizations. The literature on story and leadership is compiled and eight themes are identified. These themes are then used to take a dramatist perspective on the case study narratives. Findings show that there is a new realm of research that could be conducted to illicit a better understanding of narrative and entrepreneurship, specifically: longitudinal studies would help to illicit whether entrepreneurs do restory in face of organizational pressures and identification of the stories told by stakeholders in face of entrepreneurial changes. There is also more research to be conducted on the impact that locus of control has on narrative construction and restorying.

The issue of workplace identity – how and why employees develop an attachment with and affinity for aspects of their work environment, and how work and non-work influences interact in the identification process, is a topic of substantial interest among both critical and ‗mainstream‘ management studies researchers (cf. Marks & Thompson, 2010). However, these streams of research have largely developed separately, with little cross-fertilization of ideas. This is also true of developments within the criticalmanagement community (e.g., between labour-process and postmodernist approaches). This paper seeks to remedy this situation by analyzing what I call ‗contextualist‘, ‗discursive‘, and mainstream approaches to the study of identity, with an eye towards synthesizing their best ideas. This may help management scholars to develop an understanding of identity that will empower lower-level employees at work.

Second Life is the one of strongest currently known type of cultural, collectively negotiated constructions of virtual reality, and despite its old age (12 years), it is still a platform for interactions for a small but consolidated group of residents. In this paper I will make an attempt to discuss how certain Second Life communities remain strong despite the mediums overall decay. I will mainly focus at the relationships of the members of these successful communities with their avatars putting forward two categories: embodiment and engagement. To support my argument I will focus on case-studies of three significant and dynamical and fantasy communities in Second Life: Goreans, Furries and Tinies. As I will try to show, there are several relevant conclusions emerging from the etnographic research conducted for the purpose of this article. First of all, avatars created within such communities also share particular common traits: they possess features that allow for stronger narrative and/or embodied identification. Secondly, „strong” communities usually put a lot of emphasis on managing communication and interaction among their members.