The growing popularity of women's sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike's marketing campaign in Glamour, a popular consumer magazine aimed at women aged 18-34, using a rhetorical analysis known as the critical feminist approach. This approach was utilized as a means of discovering how the construction of gender was created in this Nike advertising campaign, how this construction represents a dominating ideology of patriarchy, and how this oppressiveness can be recast into a picture that is more positive toward women. A total of five Nike advertisements were discovered by the investigators in the 1999 issues of Glamour, and each was analyzed according to image and content. Results indicate that although this advertising campaign appears to represent positive images of women connected to their experiences, patriarchal values still exist within this campaign. Narrative storytelling offers a further explanation for understanding these advertisements in that Nike uses the strategic narrative of epic genre to appeal to women and to enhance the image of Nike as being supportive toward women.

The growing popularity of women's sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike's marketing campaign in Glamour, a popular consumer magazine aimed at women aged 18-34, using a rhetorical analysis known as the critical feminist approach. This approach was utilized as a means of discovering how the construction of gender was created in this Nike advertising campaign, how this construction represents a dominating ideology of patriarchy, and how this oppressiveness can be recast into a picture that is more positive toward women. A total of five Nike advertisements were discovered by the investigators in the 1999 issues of Glamour, and each was analyzed according to image and content. Results indicate that although this advertising campaign appears to represent positive images of women connected to their experiences, patriarchal values still exist within this campaign. Narrative storytelling offers a further explanation for understanding these advertisements in that Nike uses the strategic narrative of epic genre to appeal to women and to enhance the image of Nike as being supportive toward women.

Financial reporting of organizational performance is facilitated primarily through financial statements and the related supplemental disclosures found in the annual report or Form 10-K. Standardized financial statements, such as the income statement, balance sheet and statement of cash flows, are mostly uniform in format and thus provide for inter-firm comparisons of various financial metrics. This “boilerplate” format provides for simple “net income” or “current assets” comparisons between firms given the uniformity of the content contained within each financial statement; however, there are supplemental disclosures contained within these reports that should provide additional information to illuminate and thereby enhance the financial statement content.

In recent years, feminist scholars have made substantial inroads toward a better understanding of the intricacies and complexities of organizing. Through the metatheoretical lens of a “feminist communicology of organization,” gender is seen as a dynamic principle of organizing, and organizations are seen as fundamentally gendered. By looking at both the macro- and micro-level activities of gendered organizing, we obtain a much richer, organic understanding of the processes inherent in creating and sustaining organizations. Such an approach helps us to understand one of the newest forms of organization-the virtual one-that exists both discursively and materially only in the virtual world. To better understand how organizing is accomplished in the virtual world, we have chosen to focus on the postings to a “renegade” web site called “Teamster.net.” This site was established by and for members of the International Brotherhood of Teamsters but is not sanctioned by The Teamsters. Through content analysis, we studied the ongoing discussions concerning if, and how, this site should be moderated, and by whom. We found that these chat room dialogues exhibit the key characteristics of multiple discourses occurring simultaneously. Contributors are both social actors and the objects of multiple discourses that seek to normalize and control these actors, often occurring in disjunctive and contradictory ways. While contributors acknowledge the need for both social equality and respect, their mechanisms for dealing with these contradictions are most often unconscious; in psychoanalytic terms, compromise formations. Thus we offer this deeper understanding of virtual organizations through the metatheoretical lens of feminist communicology and the theoretical lens of compromise formations.

The first seminar as a PhD student: it was the first impression for me of the way to become a researcher. The roles taken during the research process formed my identity in many ways: sometimes I was like a tourist, sometimes a spy, a missionary or a prisoner. All the roles taken during the research process formed the identity in one way or another. Some roles are of more a social origin, some are more individualistic. In this article it is revealed how the roles can form the identity growth process while conducting a study.

The research question in this article is: how do the different roles taken during the research process reflect on the researcher`s identity growth? The data consists of textual material on the research process. The content analysis is used as an analysis method. This article aims to contribute to the discussion about whether the formation of identity is of a social or of an individual origin.

Jokes are as well a part of an everyday life, as a source of knowledge about the society as well. They are not only to amuse but might also integrate groups or societies, inspire reflection, relieve tension, or even point out the incongruities in cosmologies or dogma. Jokes often concern mattes of relationships, religion, politics, or everyday human life, and jokes on death often relate to all of the indicated areas of human existence. Improper as it might seem, joking on death may play an important part in human life. However jokes on such a delicate issue might sometimes be perceived as offensive, a suggestion of investigating the mere idea or image of death underwritten in jokes appears much tempting. Therefore through text and content analysis of approximate 70 jokes on death from a few internet websites, the hidden definition of death was attempted to be reconstructed together with the socially accepted attitude towards death and its conventions concerning the rites de passage.