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Making Sense of Social Responsibility: The French Discourse

Ocler Rodolphe

2006

( 3 )

https:/doi.org/

Abstract

This paper investigates the notion of corporate social responsibility. The focus is on analyzing, using different semantic tools, the perception that companies have of their social responsibility as well as the action plans that they initiate in this field. Based on four institutional communications produced by the companies, we establish various levels of reading thanks to narrative analysis and to metaphors, in particular of the fuzzy borders between the map and the territory or the undulation of the positioning of the writer. The reports on social responsibility were then identified like instruments of speech seeking to praise the actions of the companies, in the form of a type of communication which one could describe as propaganda. Beyond what is said, the article aims at identifying the sense given by the corporate world to social responsibility.

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The Influence of Martial Arts on Companies

Ocler Rodolphe

2007

( 3 )

https:/doi.org/

Abstract

What would have happened if the strategy concepts were not based on Clausewitz but on Sun Tzu for example? To answer this question, we recommend using metaphors with a certain number of precautions, which have to be respected. The key concepts of Ki, Kokyu and Ma-ai serve to better define the notions of energy, flow of energy and distance/time/space relationships. Each of these has its practical application in the management of an organization, enabling us to conclude by proposing a new vision of the company and its links with its environment.

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Tamara: Journal for Critical Organization Inquiry

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