Purpose: This study aims to investigate whether controversial TV content impacts the effects of non – standard advertising such as sponsorship vignette among female viewers.

Methodology: The present study used two field experiments (n = 222; n = 219) conducted as a Computer-Assisted Web Interview (CAWI) questionnaire, during which video material was presented. The study manipulated controversial and non-controversial and the variable of congruence and incongruence – through the argument of video material in the form of TV programs and advertising spots.

Results: The empirical investigation revealed that controversial and incongruent content does not necessarily alter the effect of a sponsorship vignette. Loyal viewers who consistently follow programs were found to have higher purchase intent than less loyal ones.

Implications: The results suggest that advertisers should consider placing their messages in the context of controversial TV programming, which does not have to be congruent with the ads displayed.

Limitations: The stimuli applied in the studies were arbitrary, to a certain extent. The study did not investigate program’s about sex that fit the definition of controversiality.

Originality/value: The study contributes to the existing literature on ad–content congruence by investigating consumer responses to innovative ad format: the sponsorship vignette. We investigated how specific content watched in longer periods of time (i.e. a series) may impact the advertising effectiveness of embedded sponsorship vignettes. This approach allowed us to demonstrate the importance of viewers’ loyalty towards a TV program, resulting in a change of the level of purchase intent of advertised product.

Purpose: The article presents business models developed in organizations of the “new cooperativism” trend, whose application leads to a bottom-up solution of important social problems at the local level and, in a broader perspective, stimulation of sustainable development.

Methodology: The adopted methodology uses a qualitative approach. The research was conducted in the form of case studies of four organizations following “new cooperativism,” based on in-depth interviews, observations, and analyses of organizational documents and various types of publicly available materials.

Findings: The study showed that “new cooperativism” organizations use in their business models the old practices developed by classical cooperatives, which work well in today’s conditions and have the potential to provide a positive impact on important socioeconomic dysfunctions, which can be fully implemented through modern technologies.

Research Limitations: The limitations typical of the case study method entail the uncertainty of results replication, which disallows their broad generalization. However, the obtained results indicate the need to conduct a scientific diagnosis of emerging collaborative grassroots organizations and the importance of their participation in the three-sector economic concept of the state.

Originality: The article and its conclusions are based on empirical research of the practical effectiveness of business models used in organizations of the “new cooperativism” trend.

Purpose: To compare two transformational leadership instruments, Bass’s Full Range Leadership Model and its instrument Multifactor Leadership Questionnaire with the Transformational Leadership Scale proposed by Rafferty and Griffin (2004), using empirical evidence from a single sample.

Methodology: The sample includes participants from different levels of the Estonian Defence Forces’ military hierarchy (N = 2570). The structures of the Transformational Leadership Scale and Multifactor Leadership Questionnaire were examined with exploratory and confirmatory factor analysis, while other methods were used to compare the two instruments.

Findings: The Multifactor Leadership Questionnaire is statistically significantly better at predicting outcome variables like satisfaction with leader, effectiveness, and extra effort; however, the Transformational Leadership Scale did predict outcome variables at a sufficient level.

Research & Practical Limitations/Implications: The current research contributes to the validation of the Transformational Leadership Scale proposed by Rafferty and Griffin (2004). The results indicated that the Transformational Leadership Scale is a valuable research tool to study transformational leadership; however, some subscales require further development. Moreover, we may conclude that there is a difference between subsamples – e.g. between commanders and conscripts – that describe outcome variables using the Transformational Leadership Scale as a transformational leadership instrument.

Originality/value: There is very limited research that compares different transformational leadership instruments.

Purpose: We propose and test a new leadership model. Our model is an extension of the leaderplex model which proposes that leader cognitive and social complexities are linked with leader effec tiveness indirectly, in a mediation scheme, through behavioral complexity. We enhance the leader plex model with a leader’s degree of managerial discretion as the moderator of the links in this mediation format.

Methodology: We test our model with a moderated mediation approach (Baron-Kenny four-step procedure and Preacher-Hayes bootstrapping methods).

Findings: We use results of interviews with top leaders in Poland and demonstrate that a leader’s managerial discretion is a moderator affecting the mediation scheme assumed in the leaderplex model.

Limitations: The sample size is only 29 leaders. To preserve the respondents’ anonymity, their opinions were evaluated by only one researcher who interviewed them directly. The results may be country specific (Poland).

Originality: We define new boundary conditions for the leaderplex model by showing importance of a leader’s real position (managerial discretion) in an organization. Specifically, we show that the nature of the relationships between the variables of interest will change when a leader operates in one physical environment (e.g., high managerial discretion) rather than another (e.g., low managerial discretion).

Purpose: To systematize the existing approaches and tools used for measuring competitive intensity.

Methodology: Systematic literature review along with critical literature review.

Findings: Identifcation of two main approaches to measuring competition intensity: the frst pertains to research based on experts’ opinions and involves the use of questionnaires (primary sources), while the second is based on structural variables used with a variety of indexes (secondary sources). In addition, variables applied for the purpose of measuring the intensity of competition are divided into structural and behavioural.

Practical implications: The issue of measuring competition intensity occupies a prominent place in the discussion on the effectiveness of inter-organizational relationships. The fndings outlined in this paper may help managers to develop/adopt the right approach supporting their strategic decisions.

Originality: The paper provides a complex review of the existing methods and measures of competitive intensity. It systematizes recent knowledge about competitive intensity measurements.

Purpose: The aim of the study is to evaluate the influence of team project experiences of students (presence and role of a leader; fairness in team projects; conditions supporting teamwork created by a university) on their attitudes towards teamwork, especially the perception of teamwork effectiveness and the preference of working in teams.

Methodology: In the study the quantitative research was done among master degree Polish students of Management (105 questionnaires). The measures used for the study were developed specifcally for the study referring to the previous research in the feld.

Findings: Results indicate that leaders in team projects and conditions supporting teamwork are connected with the students’ perception of teamwork effectiveness, while the fairness in team projects is connected with students’ preference of working collectively.

Research implications: We conclude that in order to develop a positive attitude towards teamwork, the teamwork projects should be better supported by the instructors (especially supporting the emergence of leader(s) and minimising the problem of free riders) and the university should create a climate that facilitates teamworking, otherwise team projects might negatively influence students’ attitude towards collective work.

Value: On the labour market the teamwork skills are one of the most important skills of employees, as the team-based organizational designs are becoming the norm in work organization. The study is contributing to the understanding of the relations between student experiences and their attitudes as well as the role played by high education in the development of these attitudes. Some previous research in Anglo-Saxon culture countries indicate that team project assignments realised by students during studies might even hinder their attitudes to teamwork and their willingness to work in teams in the future.

Purpose: The purpose of the paper is to better understand why some SMEs who pursue a niche strategy on the international scale are more effective with a differentiation via innovation while others with marketing differentiation.

Methodology: Therefore, the paper studies the effectiveness of different points of differentiation (innovation, marketing) of hidden champion type of companies: (1) from the perspective of the unknowns of the key success factors in the specifc market segment, and (2) from the perspective of the professional mindset/education of the strategist.

Findings: The results show that differentiation via innovation positively impacts frm performance when there are many market unknowns over key success factors, whereas marketing differentiation positively impacts frm performance when there are few market unknowns over key success factors. On the other hand, when top management earns a business education, the impact of marketing differentiation on frm performance is signifcant, positive, and strong. The effectiveness of differentiation via innovation does not depend on education.

Research limitations/implications: These results mostly consider the hidden champion type of companies, which prefer not to reveal themselves or their data to the public. The transferability of this research is thus limited.

Originality/value: This paper studies the hidden champion type of companies, which usually receive little attention from researchers, through the lens of differentiation via innovation and marketing differentiation as two distinct ways of competing as their effectiveness is contingent on the market unknowns.

Purpose: The study introduces a research stream of impressions of competency (IC) within the impression management feld. The need for more understanding and research on IC within the feld stems from the rising levels of information processing and competency expectations at work. This shift towards knowledge-intensive processes within organizations creates an environment in which the need to be perceived as competent has become even more relevant. As a result, employees may rely on IC tactics, if the expectation is that they appear as knowledgeable, skilled, and intelligent (i.e., competent).

Methodology: The paper frst includes a new typology of IC tactics that comprises impression management strategies used by individuals specifcally to attain an enhanced image of competence in the workplace. Second, it provides a conceptual model and offers propositions with regards to the antecedents, effectiveness, and outcomes of IC tactics for consideration in future research. Conclusions: The research suggests that higher social norms of displaying competency in the workplace will contribute to higher IC tactic use especially by individuals keen on self-monitoring. Furthermore, politically skilled individuals are more effective with IC tactics, which results in more desirable evaluations of performance.

Research limitations: This is a theoretical and conceptual study. It formulates propositions for further empirical research studies.

Originality: This paper introduces IC within the impression management feld by identifying IC tactics and developing a conceptual model for the examination of their effectiveness in the workplace.

Purpose: The scientifc purpose of the study is an attempted synthesis of interpretation of “the virtual economy” and “the virtual environment” in the Polish and foreign literature on the subject. The cognitive purpose thereof is to offer an identifcation and a qualitative analysis of the factors that determine the development of e-entrepreneurship using an example of business practice. Methodology: The theoretical basis of the study is a scientifc research of leading scholars on the theory of entrepreneurship in the context of virtual economy. An exploratory, qualitative case study methodology has been applied for the purpose thereof. The research has been conducted using the example of Currency One SA, operating on the currency exchange market in virtual economy. The application of the empirical method of a case study has made it possible to characterize the essence of e-entrepreneurship and present the studied phenomenon in business practice. Findings: Research results reveal an existence of interdependencies between the intellectual potential of staff members and the market success of a company. Explanation of the critical success factors, showing the implementation of innovative ICT solutions and stages of company development, illustrates how the existing theory is experienced by practitioners in virtual economy. Furthermore, the paper confrms the positive impact of e-entrepreneurship on the effectiveness of the company subject to analysis, and presents virtual economy as a completely new sphere through which it is possible to offer new products and services. Research implications: The rationale for conducting research on case studies is the need to orient the practice towards a better understanding of modern economic reality. The study may provide a starting point for empirical quantitative research, as well as act as a contribution to the discussion on entrepreneurship in the rapidly changing virtual economy. Originality: This paper comprises not only a set of notions related to and the concept of e-business models, but also offers new arguments in the discussion on the framework for entrepreneurship in virtual economy. The conducted research is an original attempt to explain the essence of the studied phenomenon and to illustrate its progress in a changing business environment.

Purpose: The purpose of this article is to present the concept of social value added (SVA) as a tool for measuring the effectiveness of the activity of not-for-proft cultural institutions. Findings: The modifcations presented in this article make it possible to adapt economic value added (EVA) to the needs and specifcity of not-for-proft public cultural institutions. Applying a modifed EVA parameter, that is SVA, in cultural institutions may facilitate the process of management and the measurement of effective utilization of resources of these entities.

Methodology: A direct application of the measure of economic value added (EVA) in the case of evaluation of non-proft activity of cultural institutions would be impossible because of the specifcity of such organizations, which – as distinct from standard enterprises – are not oriented on generating fnancial gains. The article covers several successive modifcations of EVA, which lead eventually to the measure of social value added (SVA). This parameter represents the difference between the social impact of an evaluated institution and the social cost of capital involved in the conducted activity. A positive SVA means that the activity carried out by the institution subject to evaluation is socially viable. The method of SVA calculation presented in the article has been supported by a numerical example.

Originality/value: Published sources seldom tend to cover the tools improving management process or making it possible to measure the effects achieved by public cultural institutions. The solution discussed in this paper is a contribution to the body of reference literature in the said scope.

This paper discusses ways out of an approach adopted in the late nineteenth and early twentieth centuries, which I refer to as instrumental rationalism (pl. racjonalizm instrumentalny). It was to determine, inter alia, the place occupied by humans within an organization construed as a machine in the self-proclaimed modern era. It is one in which the substance of what we refer to as “here and now” is determined by rationality, functionality, utility, usability, effectiveness and effciency. This approach was best captured by Max Weber’s metaphor of the “iron cage” (German “Stahlhartes Gehause”, translated as “iron cage” by Talcott Parsons), although Weber himself refers to “like a light cloak, which can be thrown away any moment [...] shell as hard as steel” (Weber, 1994, p. 181).

Purpose: There have been numerous studies analyzing the role of psychic (and cultural) distance in the internationalization process focused on relationships between distance and market selection, entry mode, or subsidiary performance. Still, cumulative findings of this body of research are mixed and inconclusive. Thus, this review aims for a rigorous presentation of past research on psychic distance, with particular focus on the aspects of international business operations affected by psychic distance in the light of empirical studies.

Methodology: This review encompasses 55 papers, both empirical and conceptual, published between 1990–2015 in top IB, international marketing, and management journals. In general, the papers under review were published in 27 journals, with the vast majority of them being published in 2005 or later. The vast majority of reviewed papers are of empirical character (47 papers), while eight are conceptual.

Findings: Since 2005, the number of articles published in top academic journals that featured the term “psychic distance” in the title has quadrupled. Common research topics include not only the core domain of internationalization process and performance, but also focus on understanding the concept of psychic distance, analyzing its antecedents and coping modes. Other studies have addressed the performance implications of psychic distance in conjunction with variables like strategy adaptation to foreign markets.
Research limitations/implications: While the present review is limited in the number of papers taken into account, it does provide an initial overview of the structure of the field. However, the comparability of findings of different studies is limited by factors such as firm samples or presence of multicultural nations. In terms of directions for further research, promising topics include the relationship between perceived and ‘real’ distances or the effectiveness of different coping modes.

Originality/value: The present paper identifies key research streams related to psychic distance and its role for international business. Based on an analysis of their content, it outlines several avenues for further investigation.

Purpose: The organization of this article was subordinated to the connections between the government program documentation related to the state social objectives and their implementation at the budgetary level. The article shows the necessity of perceiving fiscal policy as an instrument to implement government programming objectives. The aim of the article is to assess the degree of implementation of social objectives on the basis of information resulting from the experience gained in the area of performance budgeting in Poland.

Methodology: To assess the scale of financing of social objectives in Poland in comparison with other European countries, the author used Eurostat data from COFOG (Classification of the Functions of Government). To assess the effectiveness of state operations related to the achievement of social objectives, the author used information from the implementation of the performance-oriented state budget. It was assumed that the performance-oriented system linking the clear structure of public expenditure with the objectives and measures assigned to them to assess the effectiveness of fiscal policy in particular areas of government intervention.

Findings: The relations between individual strategic documents related to social objectives and performance-oriented budgetary structure are presented. The results indicate that the scale of financing of social tasks in Poland is at a lower level than the average for European countries. The author points out the functions related to the achievement of social objectives whose effectiveness could be improved.

Originality: Using information from the implementation of the performance-oriented budget to compare the individual budget functions of social character on the basis of the evaluation of the degree to which the measures for these functions’ operations have been implemented.

Purpose: To better understand the impact of Business Intelligence systems on organizations’ effectiveness.

Methodology: Critical and descriptive literature review.
Findings: On the basis of numerous case studies described in literature and pertaining to various
types of enterprises, different industries and countries, the paper confirms the positive impact of
the implementation of Business Intelligence systems on organizations’ effectiveness.

Research implications: The paper provides insights that can fuel future in-depth research aimed
at the development of objective methods for measuring the impact of the implementation of Business
Intelligence systems on organizational effectiveness, as well as further quantitative research.
Practical implications: Results of the majority of studies indicate that the implementation of Business
Intelligence systems brings tangible benefits to organizations. The implementation should,
however, be appropriate and adequate, adjusted to each organization’s resources.

Originality: The paper organizes and systematizes knowledge about the impact of BI implementation
on organisation’s efficiency.

behavior of investors and government in the process of decision-making related to financing designed
to reduce risks in investment activity.

Methodology: Considering the interdependent type (nature) of interactions between related parties,
game theory tools were used to model such interactions. Much attention was directed to search for
parameters of interaction leading to certain Nash equilibriums in pure strategies. The formal results
obtained with the model were verified by statistical analysis.
Findings: Analysis showed that the rational behavior of related parties can lead to unexpected
results. Powerful investors will aim to work in socially-oriented economies, whereas primarily
small investors will operate in most liberal economies with a minimum tax burden but with a higher
level of risk. As for governments’ behaviors, the images are the same: small economies tend to
liberalize their tax systems and to secure investment faster than powerful ones. Empirical verification
based on statistical data of groups of countries generally confirmed the conclusions. These
formal and logical conclusions were from statistical analysis of 124 countries divided into 5 groups:
OECD countries, post-socialist countries, Latin American countries, APAC countries and ACP
countries. Provided that the more powerful ones are covered economies, there was stronger interdependence
between the size of economies and tax burden and also between total investment and
tax burden, where this dependence is positive.

Originality: The results obtained used Nash equilibriums in pure strategies as models of behavioral
norms to define behaviors of related parties and also to explain assumptions concerning the
behaviors of investors and government.

Purpose: The purpose of the study was to answer the question: “What are the most common factors
influencing effectiveness of internal communications faced by Polish organizations?” This article
discusses the role of internal communications practices leading to enhancement of organizational
performance. In particular, it concentrates on factors impeding the flow of information inside the
organization. Later on, the article presents empirical findings.

Methodology: Contemporary public relations, internal communications and employee communications
texts have been reviewed to identify how internal communications is defined in literature
and how it influences organization success. Relevant existing research was reviewed and primary
research was conducted. The latter consisted of 29 in-depth interviews with employees from various
Polish organizations.

Results/findings: The article presents interesting results that can be especially useful for internal
communications specialists and managers. It is recommended that to gain a fuller picture of the
issues underlying the findings, quantitative research with relevant employees should be undertaken.

Purpose: This article informs readers about the theoretical and practical origins of the behaviorally
informed interventions (BIPI), analyzes examples of the BIPI from different policy sectors and
strategies they offer for policy and regulatory design, and discusses applications and implications
of BIPI for public interventions.

Methodology: This paper is based on a review of literature, as well as an inspection of administrative
practices in OECD countries. It encompasses a systematic analysis of scientific papers from
the SCOPUS database and a query carried out at the library of George Washington University.

Findings: The traditional approach to public policy research is based on rational choice theory. It
offers limited support, because by assuming perfect rationality of policy decisions, it overlooks
existence of systematic errors and biases of human decision-making. The authors argue that behaviorally
informed public interventions (BIPI) might contribute to improving the effectiveness of
a number of public measures – regulation, projects, programs, and even entire policies.

Practical implications: The behavioral approach allows decision-makers to better understand the
decisions and behaviors of citizens, as well as to design more effective interventions with minimum
effort by adapting the existing solutions to real decision mechanisms of citizens.

Originality: By combining the concepts of traditional approach with the growing behavioral
approach, the authors aim to propose a new theoretical framework (BIPI) to be used as a tool for
policy design, delivery and evaluation.

Purpose: This paper critically evaluates the development of the impact assessment instrument in
Lithuania’s public administration and suggests improvements to its impact assessment system.

Research question: What interesting conceptual imperatives have appeared in Lithuania’s investigation
of the impact of regulatory policy?

Methodology: This research study uses positivist methodology to analyse the problems that researchers
have identified in Lithuania’s impact assessment. This investigation explains why certain
problems have appeared, what has changed and what system changes can be identified traced. The
study proceeds as follows. First, the research on impact assessment carried out in Lithuania is
analysed. Second, regulations on impact assessment in Lithuania are investigated. A substitute for
non-existent integrated theory is emphased by the logical structure of the EU administrative system
imperatives, principles, and norms, whose modifications have become the basis of impact assessment
system design in Lithuania. The present research combines, integrates and consolidates the
theoretical and practical information on impact assessment into an explanatory scheme, which
could be developed into a model in the future. Information from two qualitative interviews conducted
in 2009 and 2010 was also used.

Conclusions: The present research reveals that Lithuania’s regulatory impact assessment model is
still being constructed and reconstructed towards evidence-based management. A model which
revises the old impact stereotype has been designed, based on contemporary methodologies (cost-
-benefit and cost-effectiveness analyses), consultations with the interested parties, a small but
exhaustive legal initiatives impact assessment, and a centralised and institutional coordination of
impact assessment.

Practical consequences: The present research presents the issues which could be useful for the
states that are starting to implement a regulatory impact assessment model. This study described
the pitfalls to avoid in order to implement a successful evidence-based management initiative.

Originality: In the present research, regulatory impact assessment is emphased as an assessment
model and normative of the EU administration effectiveness and optimality, which can be used as
a good-practice example for the modernisation of administrative activities in Central and Eastern
Europe to the level their European counterpart