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Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface

Nir Kshetri

2023

( 4 )

DOI: 10.1108/CEMJ-08-2023-0336

https:/doi.org/10.1108/CEMJ-08-2023-0336

Abstrakt

Purpose – To examine the effects of the metaverse on firms’ marketing activities.
Design/methodology/approach – A conceptual paper.
Findings – It provides evidence of the growing importance of different value capture mechanisms in the
metaverse.
Originality/value – Among the first articles on this topic.

Pobrań542

Central European Management Journal

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