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Central European Management Journal

Zobacz wydanie
Rok 09/2024 
Tom 32 
Numer 3

Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa?

Aleksandra Wąsowska
University of Warsaw

Krzysztof Obłój
Kozminski University

09/2024 32 (3) Central European Management Journal

DOI 10.1108/CEMJ-11-2023-0434

Zawartość artykułu

Abstrakt

Purpose – We wanted to find out how infant multinationals originating from Poland enact opportunities in Sub-Saharan African (SSA) countries.
Design/methodology/approach – We conducted a comparative case study of four Polish firms operating in SSA.
Findings – We found that when entering SSA, studied firms employed effectual decision-making logic. Thus, their internationalization was means-driven, serendipitous, partnership-oriented, based on the “affordable loss” principle and focused on shaping opportunities in SSA, rather than predicting, analyzing and planning any firm-specific assets or capabilities.
Originality/value – We illuminated the nature of the means employed in effectual internationalization and the role of partners (“effectual stakeholders”) in this process. Thus, we contribute to a deeper understanding of how infant multinationals navigate extreme uncertainty in the emerging SSA markets.

Kompletne metadane

Cytowanie zasobu

APA style

Wąsowska, Aleksandra & Obłój, Krzysztof (2024). Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa?. (2024). Infant multinationals venturing into distant markets: How do Polish firms enact opportunities in Sub-Saharan Africa?. Central European Management Journal, 32(3), 458-474. https://doi.org/10.1108/CEMJ-11-2023-0434 (Original work published 09/2024n.e.)

MLA style

Wąsowska, Aleksandra and Obłój, Krzysztof. „Infant Multinationals Venturing Into Distant Markets: How Do Polish Firms Enact Opportunities In Sub-Saharan Africa?”. 09/2024n.e. Central European Management Journal, t. 32, nr 3, 2024, ss. 458-474.

Chicago style

Wąsowska, Aleksandra and Obłój, Krzysztof. „Infant Multinationals Venturing Into Distant Markets: How Do Polish Firms Enact Opportunities In Sub-Saharan Africa?”. Central European Management Journal, Central European Management Journal, 32, nr 3 (2024): 458-474. doi:10.1108/CEMJ-11-2023-0434.

Prawa autorskie

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