en pl
en pl

Central European Management Journal

Zobacz wydanie
Rok 09/2024 
Tom 32 
Numer 3

Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming

Nadjim Mkedder
Abou Bekr Belkaid University

Mahmut Bakır
Samsun University

Yaser Aldhabyani
Vrije Universiteit Amsterdam

Fatma Ozata
Anadolu University

09/2024 32 (3) Central European Management Journal

DOI 10.1108/CEMJ-09-2023-0350

Zawartość artykułu

Abstrakt

Purpose – Virtual goods consumption has risen dramatically in recent years. Recognizing the benefits of virtual goods in generating revenue for online game companies, marketers strive to understand the motives behind virtual goods purchases. We investigated the direct and indirect effects of functional, emotional, and social values through player satisfaction on purchase intention toward virtual goods among online players. Design/methodology/approach – In total, we surveyed 332 online game players utilizing a structured questionnaire. We employed a multi-analytic approach combining partial least squares structural equation modeling (PLS-SEM) and necessary condition analysis (NCA) to examine the proposed relationships. Findings – The findings show that all dimensions of value and player satisfaction significantly affect the intention to acquire virtual goods. However, social value does not exert a significant effect on player satisfaction. Moreover, we confirmed that player satisfaction mediates the relationships between functional value, emotional value, and purchase intention. Furthermore, NCA results indicated that all predictors in the model are necessary conditions of purchase intention for virtual goods.
Originality/value – These findings contribute to an enhanced understanding of purchase intentions among online game players from a symmetric (PLS-SEM) and asymmetric (NCA) perspective by proposing a multi-analytic approach.

Kompletne metadane

Cytowanie zasobu

APA style

Mkedder, Nadjim & Bakır, Mahmut & Aldhabyani, Yaser & Zeynep Ozata, Fatma (2024). Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming. (2024). Exploring virtual goods purchase intentions: an integrated SEM-NCA approach in online gaming. Central European Management Journal, 32(3), 368-391. https://doi.org/10.1108/CEMJ-09-2023-0350 (Original work published 09/2024n.e.)

MLA style

Mkedder, Nadjim and Bakır, Mahmut and Aldhabyani, Yaser and Zeynep Ozata, Fatma. „Exploring Virtual Goods Purchase Intentions: An Integrated Sem-Nca Approach In Online Gaming”. 09/2024n.e. Central European Management Journal, t. 32, nr 3, 2024, ss. 368-391.

Chicago style

Mkedder, Nadjim and Bakır, Mahmut and Aldhabyani, Yaser and Zeynep Ozata, Fatma. „Exploring Virtual Goods Purchase Intentions: An Integrated Sem-Nca Approach In Online Gaming”. Central European Management Journal, Central European Management Journal, 32, nr 3 (2024): 368-391. doi:10.1108/CEMJ-09-2023-0350.

Prawa autorskie

copyright info

CC-BY

Podobne artykuły: