en pl
en pl

Central European Management Journal

Zobacz wydanie
Rok 9/2023 
Tom 31 
Numer 4

Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface

Nir Kshetri
University of North Carolina Greensboro, Greensboro, North Carolina

9/2023 31 (4) Central European Management Journal

DOI 10.1108/CEMJ-08-2023-0336

Zawartość artykułu

Abstrakt

Purpose – To examine the effects of the metaverse on firms’ marketing activities.
Design/methodology/approach – A conceptual paper.
Findings – It provides evidence of the growing importance of different value capture mechanisms in the
metaverse.
Originality/value – Among the first articles on this topic.

Kompletne metadane

Cytowanie zasobu

APA style

Kshetri, Nir (2023). Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface. (2023). Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface. Central European Management Journal, 31(4), 511-521. https://doi.org/10.1108/CEMJ-08-2023-0336 (Original work published 9/2023n.e.)

MLA style

Kshetri, Nir. „Metaverse Technologies In Product Management, Branding And Communications: Virtual And Augmented Reality, Artificial Intelligence, Non-Fungible Tokens And Brain-Computer Interface”. 9/2023n.e. Central European Management Journal, t. 31, nr 4, 2023, ss. 511-521.

Chicago style

Kshetri, Nir. „Metaverse Technologies In Product Management, Branding And Communications: Virtual And Augmented Reality, Artificial Intelligence, Non-Fungible Tokens And Brain-Computer Interface”. Central European Management Journal, Central European Management Journal, 31, nr 4 (2023): 511-521. doi:10.1108/CEMJ-08-2023-0336.

Prawa autorskie

copyright info

CC-BY

Podobne artykuły: