The growing popularity of women's sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike's marketing campaign in Glamour, a popular consumer magazine aimed at women aged 18-34, using a rhetorical analysis known as the critical feminist approach. This approach was utilized as a means of discovering how the construction of gender was created in this Nike advertising campaign, how this construction represents a dominating ideology of patriarchy, and how this oppressiveness can be recast into a picture that is more positive toward women. A total of five Nike advertisements were discovered by the investigators in the 1999 issues of Glamour, and each was analyzed according to image and content. Results indicate that although this advertising campaign appears to represent positive images of women connected to their experiences, patriarchal values still exist within this campaign. Narrative storytelling offers a further explanation for understanding these advertisements in that Nike uses the strategic narrative of epic genre to appeal to women and to enhance the image of Nike as being supportive toward women.

The growing popularity of women's sports has helped steer fitness companies such as Nike to carefully craft advertising messages aimed at women. The current study assessed Nike's marketing campaign in Glamour, a popular consumer magazine aimed at women aged 18-34, using a rhetorical analysis known as the critical feminist approach. This approach was utilized as a means of discovering how the construction of gender was created in this Nike advertising campaign, how this construction represents a dominating ideology of patriarchy, and how this oppressiveness can be recast into a picture that is more positive toward women. A total of five Nike advertisements were discovered by the investigators in the 1999 issues of Glamour, and each was analyzed according to image and content. Results indicate that although this advertising campaign appears to represent positive images of women connected to their experiences, patriarchal values still exist within this campaign. Narrative storytelling offers a further explanation for understanding these advertisements in that Nike uses the strategic narrative of epic genre to appeal to women and to enhance the image of Nike as being supportive toward women.

Van Uden et al assert that the world is best described as being a complex system, and, through the use of the 'complexity' discourse, students of organizations--organizations being regarded as complex sub-systems of the whole--can benefit from the various complexity science research programs. They argue that complexity theory in this respect is reminiscent of postmodern organization theory.

This paper looks at a theoretical framework recently developed by Paul Jackson (1997) that adopts the information systems metaphor as a means to understand the representational aspects of organisation. Jackson’s approach particularly highlights the role of information systems (IS) in the representation of space and time and the depolitizisation of organisational space and time. However, this paper suggests that the framework can be improved even further, especially through a fuller consideration of the works of Cooper (1992) on displacement, abbreviation and remote control, and Zuboff (1988) on the concept of ‘informate’. After the modified framework is presented, it is then illustrated by reference to an empirical piece of research undertaken within a major UK business (referred to as CallCentre). The research focuses on problems encountered within a call centre structure where information systems are being applied to automate many of the processes involved in servicing customers. One of the major issues emerging from the analysis is the value of creating representational space within which stakeholders can negotiate meanings. It is suggested that this activity will present a significant challenge to the dominant ideology of managerial control.

Mills and Ryan focus on Catholic women's religious orders and relate the legacy of their evolution, and the external forces which shaped them, to the present crises being experienced in such organizations. The authors draw conclusions not only for women inside Catholic religious orders, but for the understanding of management and organizing in general, among other things.

In a special issue that firmly addresses itself to space and time, we choose to discuss enacted concepts that we see lend themselves to the building of binary opposition and thinking as space and time become blended such that one has difficulty remembering what has happened to space in 'such a short period of time'. As such, the impetus for this paper has less to do with space or time than it does with inquiry into human relationships. That being said, we strive to learn more about space and time by looking at relationships humans have with themselves, each other and with organisations. When we say we have to “watch our selves”, we at the same time, mean this in at least three different ways. In the first place, to watch our selves means to become aware of the potential space and time have as experiences that shape the way we think and comprehend our worldviews -- our psyches' spaces -- before we act to shape our worlds.

In this conceptual paper, we analyze how social acceleration as a key phenomenon of modern societies affects the relationship between organizations and places. We identify two dimensions of how organizations relate to places: (a) embeddedness (the degree of material integration in a place) and (b) attachment (the psychic closeness, identification, or affective bonds with a place). Building on Rosa’s (2003; 2013) seminal work on social acceleration, we further propose three processes (the time-space distanciation effect, the situational identity effect, and the managerial myopia effect) through which temporal changes in modern societies can lead to a loosening of ties between organizations and places. As the attachment to a place may also represent a precondition for organizations to develop a ‘field of care,’ the framework presented in this paper can help us develop a better understanding of the factors that influence whether organizations can develop a ‘sense of place’ that fosters responsible social and environmental performance that enhances the well-being of places and communities, respectively.

The aim of this paper is to point to the potential value of an approach to management based on the idea of the common good, as opposed to classical capitalism based on private ownership. Such an approach makes it possible to resist a pursuit of short term oriented gains and a maximization of narrowly defined profits, and, instead, to focus on humanistic values, as to adopt a long term perspective. The much cited notion of the “tragedy of the commons” was based on deficient material and argumentation, but, most of all, it completely disregards of the issue of management. Using a case study developed through a longitudinal action research project in a big service enterprise we call “Soplicex”, we present the strategic process grounded in learning, as well as the building of a strong structure centred on teams. The engagement of the employees was, originally, strongly oriented towards the idea of the common good. The consultants and researchers adopted this principle as the guiding rule in their work with the organization. Even though the process was interrupted by the takeover by a foreign investor, we show how the findings of the study remain relevant for alternative organizing and managing today and in the future. The conclusions of this paper reach further than just being reflections on a historical case study: a model of management is presented, concerned with the care and protection of the common good.

The ethical consumer occupies a significant position in the current capitalist system as the market-based answer to a whole range of negative externalities. Unfortunately, she has been proven to behave out of sync with her ethical values and thus has been taken apart by scholars as a mere myth. Yet, businesses and politicians continue to believe in her abilities. This, we argue, is not caused by them being blind to her failures but because the category of the ethical consumer represents an ideal solution in the neoliberal discourse that embraces the holy trinity of an unregulated market, personal emancipation and the freedom of choice. Unfortunately, the ethical consumer has turned out to be a poorly suited solution to the negative externalities as ecological and social critiques continue to emerge. In response, a neocommunitarian discourse seems to gain strength, replacing the neoliberal version of the market as a bifurcation point between customers and suppliers instead bringing together businesses and consumers in a new type of network formation overcoming the bifurcation between consumers and producers.

Organizational socialization research has been criticized for being too focused on socialization as an adaptation process. Furthermore, critics contend that socialization approaches tend to be micro-biased; they lose sight of broader societal implications. This study tackles both critiques by combining an identity-based understanding of socialization with the communicative con cept of the polyphonic organization. It is not only individuals who engage in multiple identity work; business organizations also do so when exposed to contextual voices at the macro-level of society. Qualitative interviews and focus groups with corporate communication professionals, alumni, and students reveal that there are multiple voices shaping organizational socialization. However, one societal reference has proved to be hegemonic, namely the instrumental reasoning of the economic system: newcomers are expected to adapt to the ‘real world’ of ‘budgets.’

In this article, I contend that the multicultural view of diversity found in management diver sity literature and diversity training programs diminishes our understanding of diversity. It reduces diversity to differences and assumes that the goal should be including, bridging, accommodating, and managing these supposed differences. Diversity is psychologized, depoli ticized, and biopoliticized. It becomes merely a means to an end. The end being superior organi zational outcomes in terms of utility and functionality. I contend that an ecological perspective makes for a more constructive and expansive view of human diversity. I discuss the contours of this emergent perspective and the many ways in which it expands our understanding of human diversity. Ultimately, I contend looking at diversity from an ecological perspective makes for a richer understanding of the relationship between diversity and the human experience.

There is no doubt that health management can improve employee well-being and can have positive outcomes for the organization. But, the mere goodness of such programmes has to be questioned. First, the paper shows how health management activities fit in processes of discipline in our society as extensively analysed by Foucault particularly in his genealogical works. Second, it discusses possible normative implications of such a Foucauldian analysis. What is the alternative to taking care of employee health in organizations?

Campus Bitch and White Trash are the kind of appellations that can draw one into the dark heart of a world where words wound, images enrage, and speech is haunted by hate. One need look only as far as the latest outbreak of violence in the workplace or on the schoolyard to find examples of how name-calling and bullying can erupt in rage.

The issue of injurious speech and our vulnerability to words is a critical management issue. In her book Excitable Speech, a politics of the performative, Judith Butler raises the questions: What establishes the performative character of injurious labels? And what makes the force of an utterance injurious?

Our vulnerability to words is a consequence of our being constituted by them. As linguistic beings we have to use words to form reason. We cannot create meaning without structuring our thoughts and feelings with words. According to Althusser, ideology hails or interpolates or concretizes individuals as subjects according to the functioning of the category of the subject (1971, 162). Thus we are called upon by our names. Being called a name is one of the examples Althusser uses to explain "interpolation." When an ideology hails us, it alters who we are, and, so the argument goes, we recognize who or what we have become.

This paper considers the methodological implications arising from competing narratives of an organizational change process in a large acute city teaching hospital. This qualitative case study was informed by a processual-contextual perspective, and relied on an interpretive, constructivist epistemology. Two forms of contradiction are revealed. First, differing accounts were offered of substantive dimensions of the change programme. Second, the impact of change on organizational effectiveness was indeterminate. This study suggests that the unitary, authentic narrative is illusory. Political motivations underpinning account-giving, and phenomenological variations in the lived experience of change, make competing narratives a naturally occurring phenomenon, not a methodological aberration. These findings have two main implications. First, case narrative validation through triangulation should be abandoned in favour of the pursuit of polyphony and ambiguity. Second, the researcher faces the choice of being either an arbiter of accuracy, or of holding the less comfortable, more challenging, but creatively constructive role of exposing organizational tensions, disputes and contradictions.

An understanding of the definition and dynamics of time is necessary to the conception of a "postmodem" political organization. Additionally, the nuances of time illustrate the shifting role that race has and continues to play in postmodern politics. This article discusses the relationship between time, race and politics by emphasizing three primary aspects of time: time itself, as the condition for political action; timing, which expresses a particularly strategic process of political action; and being on time, which signifies the fulfillment of political strategy. This understanding of the contours of time is illustrated by the dynamics of "black politics" in the American political system, and among Democratic and Republican party organizations.

Time has become increasingly utilized as a tool for organizations to increase productivity and control workers. Since the advent of the mechanical clock in the fourteenth century, time has structured organizational experience. This increased precision has lead to the standardization of efficiency. The struggle for greater efficiency creates an organizational environment where the worker is dissociated and dehumanized-subsumed by the machine. Time and technology work in concert to improve efficiency In addition to the mechanical clock, computers and the Internet have also contnbuted to the conquering of time in the organizational sense. It is the instantaneousness of communication that has lead to the initial feeling of time being conquered. Social interaction is one of the fundamental drives of humanity, and this interaction is threatened by the standardization of efficiency. Implications for organizations are discussed, followed by an exemplar involving the changing nature of investing. Finally, ideas for reclaiming the pre-modern conceptualization of organizing are suggested.

From 'the learning organization', through creating cultures of fun and play, to commissioning beautifully designed office spaces, many contemporary organizations are trying to tap into the aesthetic sensibilities of their employees by building an organizational 'experience' that is conducive to aesthetic expression in order to unleash the power of their collective, creative, artistic, unconscious. Drawing on psychoanalytical theory and primary, qualitative data, we offer a counter argument, highlighting the contested nature of the unconscious; therefore calling into question precisely what is being 'unleashed' during these processes of creativity. Additionally, we will postulate that the role of skill, ability and craft expertise is at least as important as aesthetic expression. Finally, adopting an object relations perspective, we will argue that the enactment of creative expression is frequently suffused with anxiety - either necessitating the existence of a facilitating environment which assists the individual or group to operate from the depressive position (often the location of creative, synergistic space).

A sense of loss of identity exists in modern Kronos capitalism with its constant need to devour its own reproductions in order to survive. Discovery of identity comes through deconstruction and techniques of mysticism which are seen as similar processes. Identity is defined in terms of awareness of multiple levels of being. Understanding of identity lies in the successive abandonment of all kinds of schema or conditioning processes which we summarize by the term organizational grammar.