This paper is a generalized discussion related to the nature and implications time, story and organizational culture play in corporate decision-making, CEO selection; treatment of long-term employees; the change process and the language used to present andpromote the corporation. The paperprovides a beginning point for revisiting how unrecognized (societal and individual) assumptions affect choice and decision-making. Practically, the paper also provides a starting point for organizations to self assess their external and internal approaches and whether they align superficially or whether the mission and vision are lived in mundane daily activities. The paper is based on qualitative, experiential and anecdotal evidence gathered by the author.