Purpose: The 21st century has witnessed an explosive growth of both South Korean popular culture (K-pop) and automobiles (K-car) in Western societies. However, K-pop appears to maintain its success better than K-car. This paper will evaluate the origins of K-pop and K-car and determine the distinguishing factors that led to continued K-pop compared to K-car success.

Design/methodology/approach: Suggested claims of artistic/cultural and social/industrial traditions unique to South Korea as causes of the growth in K-pop and K-car success in literature will be evaluated based on historical growth in sales of both products in the US market. Factors of continued success will be evaluated based on how well both industries have been able to maintain their (perceived) brand authenticity, which emphasizes ‘Korean’ cultural values.

Findings: Unlike claims regarding the importance of traditional culture in shaping business success in emergent states, this paper shows that the success of Korean music and cars is not due to artistic/cultural values. Rather, while optimally identifying progress within industries such as digitization in music, South Korea’s unique ability is to deploy its industrial machinery to transform bolder performances and designs originating elsewhere into inoffensive forms with broad cross-cultural appeal. Especially, K-pop’s continued success can be explained through better attention to perceived authenticity, without distinguishing its products too much from known, Western perspectives. Results
also indicate that Korean products do not perform well when companies attempt to take on a leadership role in the industry or develop bold new designs that deviate strongly from Western principles.

Originality/Value: The paper provides unique insights in the similarity of product design and branding, providing tools for evaluating perceived authenticity of a brand and its potential impact on sales. It shows that attention to traditional cultural values may not be a (sufficiently) appropriate strategy for international success. From a Central European perspective, lessons learned by the Korean car and culture industries may lead to new strategic uses of branding and marketing local products and of different forms of governmental/industrial structures to emerge out of the periphery.

Purpose: This article explores how anthropomorphized service robots shape consumer risk perceptions and risk behavior via uncanniness as a function of individual differences in banking.

Methodology: An online between-subjects experiment (N = 293), set in a fictitious bank, featuring four levels of service robot anthropomorphism (low, medium, high, human), measured risk perceptions (psychological, functional, privacy, time), and risk behavior as DVs, uncanniness as mediator, technology readiness, and behavioral inhibition as moderators.

Findings: Risk perceptions are the lowest for medium (vs. high) anthropomorphism and are mediated by uncanniness. Risk behavior remains unaffected by the manipulation. Technology readiness overall attenuates the main effect on time risk perception but amplifies it for high anthropomorphism, whereas high behavioral inhibition increases risk behavior under the exposure of low anthropomorphism.

Implication: Banks who plan to place robots in service functions should be mostly concerned about experiential rather than behavioral consequences and are advised to use medium anthropomorphism robots since they appear to qualify as viable substitutes for human bank tellers.

Value: We contribute to the service robot and anthropomorphism literature by (1) distinguishing between dimensions of risk perceptions, (2) measuring actual risk behavior, and (3) setting our study in a business and marketing relevant context: banking.

Purpose: The present study investigates the survival and success of new organizations in the light of complex network theory.

Methodology: The empirical data was collected using the survey method from the technology park companies are analyzed with social network analysis. Two main methods were used in this study: descriptive statistics and social network analysis.

Findings: The findings indicate that new nodes appearing because of splitting up of bigger nodes from present or other related networks have a higher degree of centrality. In practice, this means that companies founded by former members of large-scale companies from these networks are more successful due to the ease in providing the flow of resources and information through previous links. This suggests that the imprint effect can be observed in the appearance, lifecycle, and performance of new nodes in complex networks.

Originality: The literature lacks studies on new organizations’ lifecycle in complex networks despite the existence of studies about new organizations in organizational networks. This study examines the appearance, success, and survival of new organizations in networks by complex network approaches such as dynamism, dissipative structures, and uncertainties.

Purpose: Many empirical and review studies have been performed in the management and organization literature from the structural social capital perspective. Since these studies focus on different topics periodically, we aimed to make a bibliometric analysis of the structural social capital literature that allows a regular, systematic, and quantitative evaluation of published articles in management and organization science to identify the underlying structure in this research area and to identify the main research themes of the scholarship.

Methodology: The bibliographic matching technique was used for checking international databases to explore the main concepts and themes of the management and organization literature and to identify main themes in the research area. Therefore, this article offers a bibliometric analysis of the literature that allows for a regular, systematic, and quantitative evaluation of published articles to identify their underlying structure and to identify the main research themes in the scholarship. Research data were analyzed using the text mining method, which is a sub-branch of the data mining method and one of the most critical ways to analyze and process unstructured data.

Findings: Structural social capital studies were examined in management and organization science databases in three periods forming four years. Although there are no completely different emerging themes, we noticed periodic differences and change in priority rankings. Moreover, we found that the subjects repeat every period with few new concepts.

Implications: This research shows the main themes in the management and organization literature, where structural social capital elements are examined together, and covers all areas of management, organization and business science. Considering the main topics of the three periods of this research, there are similarities, namely the words that rank among the top in each period are “innovation,” “entrepreneurship,” “knowledge management,” “performance,” “leadership,” “technology,” and “human resources” and these themes are the most prominent.

Originality/Value: This research presents an overview of all past studies that focus on the structural social capital present in social interactions. Since structural social capital influences management and organization literature, it is considered a valuable study and a guide for future research.

Purpose: This study aims to explore the role open data assumes in social innovation initiatives that combat the effects of Covid-19, in which quantitative information about these projects is complemented with the analysis of open data innovation capabilities.

Methodology: A mixed methods approach is adopted. Initially, quantitative data regarding the number of innovative projects is extracted from the OPSI framework. Then, in a second phase, qualitative data from each project is explored to explore the open data innovation capabilities offered by each initiative.

Results: The results reveal that most social innovation initiatives focus on the area of data visualization dashboards and open datasets. However, some projects address other areas, e.g. hackathons, service availability, and tourism information.

Implications: Covid-19 profoundly affects the lives of people and businesses, and open data can assume a determinant role in mitigating these effects and improve information transparency and collaboration between public and private entities.

Originality/Value: This study is relevant for the establishment of supportive public policies that promote the emergence of open-data-driven initiatives to mitigate the effects of Covid-19 in several areas such as the economy, education, and leisure.

Purpose: This article aims to assess strategy and technology as key drivers of Greek businesses’cdigital transformation and compare the results to those of international studies and sources.

Methodology: A research was conducted on 124 Greek businesses from different sectors and industries with the use of an anonymous questionnaire from December 2019 to January 2020. Greek businesses were categorized as early, developing, and maturing according to their perceptions about the level of their digital maturity, and differences were identified. The results were finally compared to an international relevant survey.

Findings: Several differences were located among the Greek businesses of the three digital maturity categories as formulated after their self-evaluation, and evolution has been identified on their perceptions about their digital strategy, its existence, objectives, and structure, which can be seen developing and expanding from the lowest to the highest levels of digital maturity.

Originality: The findings can be useful in creating an initial picture of the perceptions and practices applied by Greek businesses to their use of digital technologies. They can also become a measure of comparison for the self-evaluation of Greek businesses in their efforts to digitally transform.

Purpose: Assuming a duopoly industry with pollution producing processes, the aim of this work
is to study the firms’ choice to engage in Environmental Corporate Social Responsibility (ECSR)
by means of “green” managerial delegation, i.e. hiring managers with preferences for environ mental
concerns to whom owners delegate both sales and decisions to adopt green technology.

Methodology: Depending on the firms’ strategic choices, a two/three-stage game takes place solved
by the backward induction method to obtain sub-game perfect Nash equilibria.

Results: When the market structure is a Cournot duopoly, and the environmental sensitivity of
“green” managers is extremely low, then the engagement in ECSR is the firms’ dominant strategy,
regardless of the efficiency level of the available abatement technology. Nonetheless, firms are cast
into a prisoner’s dilemma. On the other hand, if “green” managers have low-intermediate to intermediate
environmental sensitivity, then either no ECSR, multiple symmetric equilibria, or ECSR
engagement can emerge as a result in equilibrium. Finally, if managers’ environmental sensitivity
is adequately high, then firms do not engage in ECSR. When a market entry game is considered
with the Stackelberg competition in which the incumbent adopts ECSR while the entrant does not,
socially responsible behaviors cause the market to be more contestable. However, the incumbent’s
owners can use ECSR to secure a dominant position in the market, provided that they hire “green”
managers with adequate environmental concerns.
Implications: In the case of entry, non-trivial policy implications arise. Due to increased competition,
the welfare of consumers improves (lower prices for the goods). However, the entry of a polluting
firm increases emissions. Higher emissions damage consumers and lower the overall social welfare
of an environmentally concerned government. Thus, a complete welfare analysis is required prior
to the design of a government’s regulatory intervention.

Originality/Value: This paper is the first that introduces the figure of the “green” manager who
shows, in its utility function, an environmental concern.

Purpose: The paper explores the online dialog of firms and consumers through corporate websites and social networks. The objective is to investigate the state of this dialog, its mechanisms, and outcomes in four export-oriented manufacturing companies that represent a wide spectrum of industries, including FMCG and durable goods, low-priced and expensive products, purchased with high and low involvement.

Methodology: A multiple-case study was used as the research method, with data sourced from in-depth interviews, observations, and published documents.

Findings: The findings show all managers agree that dialog with consumers is useful, they allocate resources to support it, but its intensity is underwhelming. Dialog effects were reported as positive but only as anecdotal evidence without validation in reliable data, which underscores measuring difficulties. It seems that dialog is the easiest to implement in and brings the most substantial benefits for high-involvement products but, even there, the feedback from consumers is not effectively used for developing product innovations. The major obstacle that restricts rich dialog is not technology but the intensity, speed, and quality of personal contact between employees and consumers.

Originality: The empirical material presented here offers original insights that foster a better understanding of online dialog between consumers and manufacturing companies.

Purpose: This paper provides an empirical evaluation of R&D returns for a series of global companies who lead in innovation within the health care industry.

Methodology: The estimation procedure bases on two specifications: the parametric production function setting, and finite distributed lag model (FDL).

Findings: Using the most recent data on R&D investment by health care equipment and services along pharmaceuticals and biotechnology companies, we confirm the positive albeit mitigated impact of R&D efforts on performance indicators (levels of sales). Moreover, we comment on the current phenomena observed in health care industry and offer a policy view for ongoing and future challenges in the sector.

Added value: Since there is a dearth of recent empirical evidence on R&D returns in the broad health industry, this paper offers the evaluation of economic incentives for companies to invest in R&D. These incentives embrace the induced increase in sales and profits levels. The authors participate in a public debate concerning the optimal levels of R&D rewards required to sustain the innovation within the sector.

Purpose: This paper examines the consumers’ acceptance and usage of technology, which is an important and widely discussed topic. The aim is to explore the impact of moderators (gender, age, experience in using mobile Internet technologies) and trust towards one’s intention to use a mobile phone for purchases (to acquire goods).

Methodology: Empirical research was conducted among Warsaw students with the use of the UTAUT2 model (Unifed Theory of Acceptance and Use of Technology), extended so as to encompass the concept of trust. Data was analysed using partial least squares path modelling (PLS-SEM) and the SmartPLS 3 programme. The multi-group analysis was employed (PLS-MGA) to measure the impact of moderating variables.

Findings: Research results indicate that trust has no signifcant impact on one’s intention to use a mobile phone for purchases. Gender is an important moderator of the relationship between the independent variable of price value and the independent variable of habit with the dependent variable of the intention to use a mobile phone for purchases. Age is an important moderator in the relationship between the independent variable of hedonic motivation and the independent variable of habit with the dependent variable of the intention to use a mobile phone for purchases. Experience is not an important moderator of any relationship specifed in the hypotheses.

Purpose: The scientifc purpose of the study is an attempted synthesis of interpretation of “the virtual economy” and “the virtual environment” in the Polish and foreign literature on the subject. The cognitive purpose thereof is to offer an identifcation and a qualitative analysis of the factors that determine the development of e-entrepreneurship using an example of business practice. Methodology: The theoretical basis of the study is a scientifc research of leading scholars on the theory of entrepreneurship in the context of virtual economy. An exploratory, qualitative case study methodology has been applied for the purpose thereof. The research has been conducted using the example of Currency One SA, operating on the currency exchange market in virtual economy. The application of the empirical method of a case study has made it possible to characterize the essence of e-entrepreneurship and present the studied phenomenon in business practice. Findings: Research results reveal an existence of interdependencies between the intellectual potential of staff members and the market success of a company. Explanation of the critical success factors, showing the implementation of innovative ICT solutions and stages of company development, illustrates how the existing theory is experienced by practitioners in virtual economy. Furthermore, the paper confrms the positive impact of e-entrepreneurship on the effectiveness of the company subject to analysis, and presents virtual economy as a completely new sphere through which it is possible to offer new products and services. Research implications: The rationale for conducting research on case studies is the need to orient the practice towards a better understanding of modern economic reality. The study may provide a starting point for empirical quantitative research, as well as act as a contribution to the discussion on entrepreneurship in the rapidly changing virtual economy. Originality: This paper comprises not only a set of notions related to and the concept of e-business models, but also offers new arguments in the discussion on the framework for entrepreneurship in virtual economy. The conducted research is an original attempt to explain the essence of the studied phenomenon and to illustrate its progress in a changing business environment.

Purpose: The main purpose of this study was to compare the phenomenon of interfirm cooperation strategy in both hyper-growth, and stable-growth knowledge and technology–intensive firms, in a country characterized by a high level of generalized trust: Sweden.

Methodology: Qualitative methods were incorporated: direct semistructured interviews with top managers in 13 ICT firms (8 hyper-growth and 5 stable-growth), analyzis of reports, corporate websites and press releases. Furthermore, interviews in 3 expert firms in the industry were conducted, facilitating interfirm cooperation.

Conclusions: There were significant differences in interfirm cooperation strategy in two distinguished groups of the frms: hyper-growth, and stable-growth. Managers’ individual approaches to uncertainty, strategy and cooperation might be more important than institutional settings. The ICT firms operate in a constantly changing global environment and local context seems to have only a minor impact on the rules of the game in the industry.

Research limitations: This study was a qualitative explorative approach as an introduction to further empirical research.

Originality: The study presents an interfirm cooperation phenomenon incorporating different perspectives and settings. It contributes to alliance portfolio literature (forming and managing of alliance portfolio in a different context/country/industry), and enhances understanding of firm strategies characterized by different growth rates.

Purpose: The purpose of the article is to analyze some of the innovation drivers in Poland in comparison to the selected developed and developing countries, to present the general determinants and features of the “open innovation” concept, and finally to determine the most important incentives of the open knowledge ecosystem creation process in Poland.

Methodology: The research approach and methodology are based on the assumption that in the contemporary world economy innovativeness and competitiveness depend not only on traditional modes of technology transfer (e.g. foreign direct investment, license or arm’s length agreements), but also on knowledge absorption capabilities.

Findings: The transnational corporations have already perceived the knowledge creation potential of Internetbased digital communities, therefore they are strongly interested in the implementation of the “open innovation” concept in their business models. Based on completed survey results and a selected data comparative analysis one can conclude that the innovativeness of the Polish economy has not increased since the last two decades, and
future development prospects in this area are rather gloomy. It seems that the cornerstone of the open knowledge environment building process is a systemic change concerning citizen-state relations.

Originality: The value of the article stems from emphasizing the importance of trust and cooperation as the fundamental factors influencing growth of networked innovation capabilities of society. Moreover, without promoting the development of such social attitudes it is impossible to create a modern digital society, and to profit from ideas and knowledge circulating on the Web.

Purpose: The essay aims at identifying the role of local government in supporting R&D efforts and knowledge transfer mechanisms and diffusion practices within the biotechnology clusters in the Flanders and Wallonia regions (local knowledge exchange and learning), as well as the role of informal interaction between the cluster actors.

Methodology: The main research method chosen for this study was qualitative analysis,
based on interviews with a series of researchers, academic scientists and technology
transfer officers from the Flanders and Wallonia regions. This was undertaken in September-October 2011 as a part of the COST/STRIKE initiative of the European Commission.

Findings: The high patent dynamics within the biotechnology sector is explained
by growing investments into R&D, highly qualified human capital, and geographical
factors such as cluster development. The answers of interviewed experts confirm
the view that the importance of geography should differ by technology type. The importance grows quickly for technologies undergoing radical innovations. Regional policy should therefore focus on promoting innovation through R&D support, improving the quality of human capital and the overall business environment (cluster).