Purpose: The article sought to answer research questions regarding investigated branded content generated by players in simulation video games. How does the process work in video games? What are the characteristics of branded user-generated content in video games? To what extent players are willing to participate in branded content creation?

Methodology: I conducted 20 in-depth interviews among Polish players, with the application of snowball sampling. The study participants were adult users of chosen simulation video games: The Sims, Second Life, and Euro Truck Simulator 2.

Findings: We can distinguish content based on game mechanism, official add-ons, or game modding. Players frequently check some brands from a set offered by game developers and create content (e.g. in The Sims users can design house interiors with IKEA furniture). Some players are not satisfied by what a game offers and generate content based on modding (e.g. DHL trucks or McDonald’s restaurants inside the Euro Truck Simulator 2). In this respect, the article refers to Smith’s, Fischer’s, and Yongjian’s content dimensions. Branded game modifications described by respondents are characterized by a high level of similarity towards real brands and positive brand sentiment (valence). I noted no statement about player and marketer (brand) communication in gathered material. The biggest challenge for practitioners in the field of UGC in video games is how to manage brand messages.

Practical Implications: Brand-related user-generated content is an important phenomenon in terms of the brand-building process and its impact on brand reception, which all require marketers’ attention. For game developers, such a content is a source of information about customer expectations. Players show their personal expectations by game modding.

Originality/Value: Brand-related content generated by users is frequently associated with social media. The scholarship shows a lack of knowledge of branded user-generated content in video games.

Purpose: This article seeks to assess the scale of using the funds from Poland’s 1% of personal income tax scheme in the funding of public benefit activity conducted by public benefit organizations in the area of promotion of sports and physical culture. Moreover, it attempts to establish the determinants of revenues from this source earned by individual organizations.
Design/Methodology/Approach: The article presents the results of own research based on a sample of 100 random public benefit organizations. Research conclusions are formulated based on the literature and legislation review, data from the financial statements and technical reports of selected organizations, and statistical methods selected to verify the formulated hypotheses.
Findings: The revenues earned by the organizations from the 1% scheme do not depend on conventional factors, such as organization coverage, the number of beneficiaries, and the persons involved in the activity of the organization or duration of public benefit activity.
Research limitations/Implications: The model developed for research purposes considers no immeasurable factors that may affect the amount of earned revenues, such as recognizability of organization in the society or taxpayer loyalty.
Originality/Value: Our research pioneers the issue of determinants of funds acquired by the organizations from the 1% scheme. Research conclusions can be regarded as a voice in the discussion on the sources of funding the operation of foundations and associations.

Purpose: The purpose of this paper was to indicate which information originating in accounting is important for ensuring the information transparency of bankruptcy proceedings.
Methodology: Based on the literature review and the analysis of international legal acts, we determined priority types of information from accounting used in bankruptcy court proceedings. These types included information on the costs of insolvency proceedings, the assumption in the financial statements that there was no going concern, and the book value of assets. A survey was then conducted on a group of specialists in the field of bankruptcy.
Findings: Respondents indicated information on the costs of bankruptcy proceedings as the most important. However, other accounting information under study also received a high assessment from insolvency specialists. The obtained assessments of individual quality features are characterized by high reliability confirmed by low standard errors.
Research implications: Accounting evolves as a response to the information needs of accounting information users. Therefore, knowing these needs may contribute to changes in the requirements regarding the scope of information from accounting that is used in bankruptcy proceedings.
Originality/value: In-depth knowledge of various aspects of the economic side of the bankruptcy phenomenon is part of the current trend in minimizing the negative effects of bankruptcy.

Purpose: The article presents business models developed in organizations of the “new cooperativism” trend, whose application leads to a bottom-up solution of important social problems at the local level and, in a broader perspective, stimulation of sustainable development.

Methodology: The adopted methodology uses a qualitative approach. The research was conducted in the form of case studies of four organizations following “new cooperativism,” based on in-depth interviews, observations, and analyses of organizational documents and various types of publicly available materials.

Findings: The study showed that “new cooperativism” organizations use in their business models the old practices developed by classical cooperatives, which work well in today’s conditions and have the potential to provide a positive impact on important socioeconomic dysfunctions, which can be fully implemented through modern technologies.

Research Limitations: The limitations typical of the case study method entail the uncertainty of results replication, which disallows their broad generalization. However, the obtained results indicate the need to conduct a scientific diagnosis of emerging collaborative grassroots organizations and the importance of their participation in the three-sector economic concept of the state.

Originality: The article and its conclusions are based on empirical research of the practical effectiveness of business models used in organizations of the “new cooperativism” trend.

Purpose: To determine the impact of changes in tax burden in Ukraine on the country’s economic freedom.

Methodology: The study applies qualitative methods for historical analysis, periodization of reforms, and classification of their key priorities and influences. Quantitative methods are applied to compare tax burden (tax-to-GDP ratio) in Ukraine and OECD countries. The overall success and failure of tax reforms was measured by the index of economic freedom, including its component, the index of tax burden (fiscal freedom). The first hypothesis suggested that a reduction in tax burden positively impacted the level of economic freedom in Ukraine; the second hypothesis stated that a reduction in tax burden positively affected the fiscal freedom of Ukraine. Regressions in average tax burden and the index of economic freedom, including the index of tax burden, were built in R software.

Findings: Regression analysis did not confirm the first hypothesis. The second hypothesis was confirmed. Reduced tax burden does not affect the level of economic freedom of Ukraine. This is explained by the slow progress of institutional reforms in Ukraine. The reduction of tax burden has a significant positive impact on the level of fiscal freedom.

Practical Implications: The results obtained have practical relevance for the elaboration of fiscal policies in developing countries, in accordance with the country’s economic and political development priorities.

Research Limitations/Implications: Future research will include a more in-depth comparative
analysis of tax reforms in Ukraine, focusing on the key taxes.

Purpose: The fundamental objective of this article is to discern whether business model maturity is perceived through the prism of the ability to deal with unexpected challenges, overcome unprecedented threats, and use emerging business opportunities (agility) or – perhaps – more as a feature of the organization, which makes a business model less vulnerable to unpredictable external changes or sets it in a better position to make it respond effectively to these changes (flexibility).

Methodology: The reconnaissance of opinions requires the creation of a catalog of desiderata that significantly identify agility and flexibility. Theoretical and design layers will use a method of reconstruction and interpretation of the subject literature supported by a discussion within a group of deliberately selected experts. This will be reflected in a set of parameters, on the one hand, characteristic of the categories of agility and flexibility and, on the other hand, reflecting business model maturity.

Findings: The conducted research allows us to state that mature business models – as implemented by the surveyed companies – are perceived rather through the prism of the strategic ability of enterprises to quickly adapt to unforeseen and sudden changes on the market (agility category).

Originality: The article includes not only academic postulates of agility or flexibility but also practical tips that enable constructing guidelines for decision-makers and managers of the agricultural machinery sector. The study carries a charge of a theoretical and empirical study. It takes into account knowledge and expert experience.

Purpose: This study aims to assess the direction of changes in the extent of extreme, relative, and statutory poverty in 2008–2017 in Poland, along with the spatial differentiation of poverty in individual voivodships.

Methodology: The study of poverty differentiation based on data from Household Budgets Survey. Obtained results were subjected to statistical analysis, using elements of multidimensional analysis.

Results: The research revealed that there are significant differences in the level of poverty in individual voivodships, with lower values observed in Western Poland. A significant drop in the level of poverty, especially extreme poverty, was recorded in 2008–2017. Furthermore, fluctuations in the extent of poverty are strongly impacted by state policy.

Implications: Research results may be useful to policy-makers at the local government level not only in Poland but also in other countries, mainly from the perspective of the European Union’s Europe 2020 strategy.

Originality/Value: The article undertakes the topic of poverty, which constitutes an important and current socioeconomic concern. Despite progressive economic development, there still exist disadvantaged groups of entities and households.

Purpose: Capital flows, tax competition, multinational companies and tax havens weakens governments’ ability to lead independent tax policy. This race to the bottom, especially in the case of CIT rate, seems to work. Aim of the text is to show that the governments are not as powerless as it is often claimed. Despite common opinion, nation-states retain a relatively significant autonomy in creating their own fiscal policies, including tax instruments. Size of funds kept in tax havens have not been growing for few years and international cooperation of tax authorities is more and more efficient in dealing with the tax fraud.

Methodology: The study uses desk research method for theoretical reasoning to verify the research
hypothesis. Moreover, the study seeks answering if the application of EU tax policies determines national tax policy. To that end, the authors utilize time series and cause-effect analysis, as well as quantitative research for the systematization of statistical information and regression analysis for the examination of statistical dependencies. Tax competition or the functioning of tax havens naturally limits the realization of the fundamental functions of fiscal policies, although the taxation remains one
of the most crucial instruments of macroeconomic and income policy of national authorities.

Findings: The most important data on public revenues structure in different OECD countries indicate
that taxation remains one of the most crucial instruments of macroeconomic and income policy of
national authorities. We also show that impact of FDI on hosting economy is not as positive as it is
said to be. There is no relation between FDI and R&D spending and level of wages in hosting country
is even affected in the negative way by the FDI inflow. Irrespective of the regulatory details introduced at the EU level – the basic factor affecting jets coordination in the field of cooperation between tax services brings effects both in terms of the current collection of tax liabilities
and the creation of regulations that hinder tax avoidance and under statement assessment.

Originality/value: The study focuses on an analysis of tax policy. The view that taxation of international corporations is fraught with difficulties finds support in the undeniable reality of tax competition.Moreover, a large and growing share of profits is transferred to low-tax places. The prospects for taxing international companies with positive rates seem unoptimistic. Therefore, it is essential to check how the national economy is affected by the FDI inflow in OECD countries.

Purpose: This paper examines the changing behavior of two calendar anomalies in African stock
returns – the month-of-the-year and the intra-month effects – and their implications for the adaptive
market hypothesis (AMH).
Methodology: We applied two-stage Markov switching models (MSMs) instead of the conventional
single state regression model. The sample period includes the daily index return of Nigerian, South
African, Mauritian, Moroccan, and Tunisian stock exchanges from January 1998 to February 2018.
Findings: We found that (i) all the markets except for the Johannesburg Stock Exchange (JSE) have
a higher tendency to be in bearish state than bullish state, (ii) month-of-the-year and intra-month
effects appear in one regime and disappear in another regime, and (iii) the behavior of calendar
anomalies is affected by market conditions and conforms to AMH rather than the efficient market
hypothesis (EMH).
Practical Implications: We present that (i) calendar anomaly is a characteristic that changes under
different regimes or market conditions in African stock markets, (ii) active investment management
may yield profits for market participants, depending on the market conditions and the anomaly in
question, and (iii) the right approach would be for investors to consider each market with its own
peculiarity even when they are in the same continent.
Originality/Value: The sensitivity of the month-of-the-year and the intra-month effects to market
conditions has not been documented in African stock markets, especially with the use of
regime-switching models

Purpose: The aim of the paper is to overview the research on inequalities in economics. The paper is based on mainstream and heterodox economic theories and approaches addressing inequality and its economic interdependence.

Methodology: Due to its positive and normative nature, inequality is a complex concept that eludes precise definition. The available application of mainstream and heterodox approach to study inequality and its economic interdependence allows for the identification of various components of inequality. Classifications that fall within the mainstream economics especially reveal less numerous and often even different types of inequalities compared to heterodox approaches. Moreover, what determines within-country inequality is the number of driving forces related to the factual and regulatory sphere of an economy.

Findings: This study does not exhaust the general debate over inequality in economics. The question remains about the state of research dedicated to the outcomes of inequality, for instance, perceived in its dynamic and historical perspective. Moreover, there emerges a need to overview the theoretical and empirical research dedicated to inequality in terms of not only its driving forces but also economic outcomes.

Purpose: The paper explores the online dialog of firms and consumers through corporate websites and social networks. The objective is to investigate the state of this dialog, its mechanisms, and outcomes in four export-oriented manufacturing companies that represent a wide spectrum of industries, including FMCG and durable goods, low-priced and expensive products, purchased with high and low involvement.

Methodology: A multiple-case study was used as the research method, with data sourced from in-depth interviews, observations, and published documents.

Findings: The findings show all managers agree that dialog with consumers is useful, they allocate resources to support it, but its intensity is underwhelming. Dialog effects were reported as positive but only as anecdotal evidence without validation in reliable data, which underscores measuring difficulties. It seems that dialog is the easiest to implement in and brings the most substantial benefits for high-involvement products but, even there, the feedback from consumers is not effectively used for developing product innovations. The major obstacle that restricts rich dialog is not technology but the intensity, speed, and quality of personal contact between employees and consumers.

Originality: The empirical material presented here offers original insights that foster a better understanding of online dialog between consumers and manufacturing companies.

Purpose: This article seeks to identify the similarities and differences in the narratives of corporate histories published in different periods of time.

Methodology: This study is based on a comparative content analysis of corporate histories of three pharmaceutical plants operating under the “Polfa” Union of the Pharmaceutical Industry based in Poland.

Findings: Corporate histories change depending on the period in which a given history is published. The study reveals that corporate history depends on the nature of the state authority in power at a given time.

Research limitations and implications: This exploratory study concentrates on examination of four corporate histories and contributes to the research on the “uses of the past” in organization studies. Nevertheless, it has several limitations, including a limited number of companies included in the analysis and the adoption of a qualitative approach only.

Originality and value: This is the first article that focuses on a comparative content analysis of corporate histories published at different times in search of the similarities and differences in the domain of corporate narrative.

There is no alternative to the development of external interdependencies in the era of globalization. An alternative was even less conceivable when Poland switched from Communism to Western-style capitalism in the course of political transformation that began in 1989. Globalization projects may differ in terms of their institutional and ideological context, but they share common foundations, namely the objectively increasing interdependencies caused by the scientific and technical revolution; particularly apparent in the field of information and communication technologies, the growing openness of economic markets, soaring social expectations of mobility – especially the mobility of human resources – as well as the readiness to coexist with fellow humans that represent diverse cultures. Even in conditions of partial de-globalization – resulting from the protectionist economic policy of governments like the Trump administration – nobody really regards the idea of reversing the globalization trend as realistic or rational. Only those who hoped that globalization – albeit exclusively neoliberal! – would imminently diminish the importance of the nation-state are bitterly disappointed, given that the process merely redefined our understanding of the latter notion.

Purpose: The main purpose of the paper is to identify the importance of social media in e-WoM (electronic word of mouth) in relation to the two stages of consumer behavior, pre-purchase and post-consumption, in groups of different gender and countries. The article answers three research questions. Whether the frequency of using the most popular social media influences the range of using them in e-WoM among individual users? Which stage of consumer behavior process is more dependent on social media, pre-purchase or post-consumption? Do any differences exist between men and women in the scope under consideration?

Methodology: The analysis bases on literature studies and empirical data collected among 1246 respondents from four countries: China, Poland, the United States of America, and Turkey. Findings: General conclusions show differences between these countries in relation to the use of social media for e-WoM. Moreover, results confirmed the findings of literature analysis wherever consumers used social media at the stage of looking for information and advice about products (pre-purchase). Gender appeared as a significant differentiating factor that influences e-WoM behavior.

Research limitations: The design of the research (samples’ size and sampling method) could place some limits on the capacity of the study to generalize the results to other national contexts. Research implications: The results offer information for marketers who use social media communication to build brands’ loyalty in the international marketplace and individuals who rely on experiences shared through social media.

Originality: The content of the paper is important, timely, original, and focusses on the subject infrequently studied in the literature. The information from the paper applies to numerous groups of stakeholders.

Purpose: Respective European Union member states’ interest in using spending reviews varies as there are no international mandatory regulations. The EU legislation contains general indications as to maintaining a rational fscal policy, from the provisions of the TFUE, expanded in the Pact for Stability and Growth, and elaborated in 2011.

Methodology: Adopting an interpretative research approach, this article elaborates a multiple explanatory case study design to discover how existing theories about public spending reviews are conceptualized by practitioners in their natural contexts.

Findings: The deteriorated state of many countries’ public fnances, as a result of the global fnancial crisis, has increased the interest in advanced innovative consolidation and fscal stabilization methods. Spending reviews are among the most developed and advanced methods. Such reviews were conducted both by countries that had applied this instrument before (Netherlands, Denmark, Finland, United Kingdom, Australia), and by those that introduced them for the frst time (Ireland, Canada, France). However, reviews are applied in countries characterized by signifcant economic advancement and mature public management systems.

Originality: This article analyses and draws conclusions from several selected countries’ experience to date in using spending reviews. The budget functions are compared using information from the implementation of the spending reviews. This article contributes to flling two main gaps identifed in the literature review.

Purpose: The primary purpose of the article is to present the specifcity of Russian boards of directors, critically analyze their main characteristics, and consider their relations to selected corporate governance mechanisms in Russia.

Methodology: The article was prepared based on specialist literature, which pertains to the theoretical aspects of the boards of directors’ activity and the changes in the corporate governance system in Russia. The qualitative research on the boards of directors’ key characteristics in the Russian public companies was based on SPARK data.

Findings: The central features of the boards of directors in the Russian companies depend on the key events in the Russian economy – such as fnancial and economic crises – changes in the companies’ ownership structure, including the participation of the state in ownership, as well as on their activity on the Russian and international fnancial market.

Research limitations: Research limitations resulted mainly from the lack of access to all the data about the directors of the companies under examination, including their independence from or obligation to the state institutions.

Originality: The research on the Russian joint-stock companies – that is, corporate governance in Russia with its mechanisms – is a relatively new issue in the Polish specialist literature. They may be an important trigger for comparative studies in the feld of corporate governance in Central and Eastern European economies.

Purpose: The aim of the study was to explore and compare reporting practices on provisions for liabilities in different countries.

Methodology: The research was limited to the types of provisions that are addressed in the International Accounting Standard 37 – Provisions, Contingent Liabilities and Contingent Assets. For the purpose of the study, fnancial statements of the biggest public companies in Great Britain, Germany and Poland have been chosen to be taken into consideration. The following detailed issues have been explored: – Presentation of the types of provisions in a statement of fnancial position and additional notes to a fnancial statement, – Presentation of the amounts of provisions made, used, and reversed during a given period and the effects of changes in the discount rate, – Scope and quality of descriptions of the nature of obligations presented by entities. The results of the analysis have been viewed from two perspectives – the areas of compliance and non-compliance of reporting on provisions with IFRS have been identifed and a comparison of the extent of compliance with particular requirements between companies from different countries has been developed.

Findings: The results of the analysis have revealed that companies from selected countries demonstrate different levels of compliance with International Financial Reporting Standards (IFRS). Substantial differences in the scope and the quality of descriptive disclosures on provisions have been also identifed.

Originality/value: The study contributes to the research on cross-country differences in reporting practices and indicates the need for a further analysis of the underlying determinants.

Purpose: The purpose of this paper is to summarize studies aiming to defne matters related to the quality of explanations found in corporate governance statements published by listed companies. Another important aspect of the conducted analysis is the identifcation of various dimensions of explanation quality.

Methodology: The character of the conducted research is that of an overview of literature devoted to the subject. Apart from scientifc articles, it covers European Union regulations, regulations characteristic of countries selected for the analysis (member states of the European Union), and applied solutions aimed at guaranteeing the desired quality of explanations for deviation included in corporate governance statements that are in the centre of attention.

Findings: The conducted analysis organizes the current knowledge concerning actions aimed at improving the quality of explanations for deviation from principles of corporate governance. Without a doubt, the primary pillar consists of the level of information and its quality, as found in explanations for shareholders. It is this quality that determines if the shareholder understands the processes occurring in the realm of corporate governance in the company.

Research limitations: The conducted analysis should be treated as an introduction to related research issues. It should be stressed that research into explanations provided by companies is still in the process of development, and the number of publications devoted to this topic is still modest.

Practical implications: The study fts in the research into the phenomena of the “comply or explain” mechanism as applied in practice, which according of many researchers, continues to be poorly investigated. In terms of the directions for further research, there are promising topics including e.g. identifcation of factors that may translate into the quality of such statements (e.g. ownership structure, identity of shareholders), the role that should be played by institutions involved in developing CG codes (i.e. their successive versions), and the involvement of the board of directors/ supervisory board in the evaluation process.

Originality: The present paper identifes the key factors perceived as determining the quality of corporate governance statements. In addition to that, it outlines new avenues for further investigation.