Purpose – The study aims to determine whether audited organizations experience differences between external audits and official controls.
Design/methodology/approach – A survey among 100 organic food producers was conducted to explore differences regarding the usability of external audits and official controls. The survey was conducted in 2020 using the computer-assisted telephone interview (CATI) method supplemented by the computer-assisted web interview (CAWI) method. Organizations processing organic farming products in Poland were chosen for the study.
Findings – Three primary benefits associated with external audits and official controls were identified, i.e.(1) enabling and initiating activities related to the improvement of the organization, (2) improving the financial performance of the organization and (3) enhancing credibility. For most organizations, the assessment of these features was at the same level for both external audits and official control. However, if these assessments differed, commercial audits were assessed at a higher level than official controls.
Research limitations/implications – The study is limited to only one specific type of manufacturing organization and one European country.
Originality/value – The literature review shows some conceptual differences between audits and official controls, but the results of this study show that the business environment does not perceive these differences as significant. Thus, the value of the study is reflected in the conclusion that both external audits and official controls are considered useful and credible approaches to monitoring the quality within the organization, which allows us to state that external evaluation is generally seen as an opportunity to improve the performance of the organization.

Purpose – The primary purpose of this paper is to identify the so-called core authors and their publications according to pre-defined criteria and thereby direct the users to the fastest and easiest way to get a picture of the otherwise pervasive field of bankruptcy prediction models. The authors aim to present state-of-the-art bankruptcy prediction models assembled by the field’s core authors and critically examine the approaches and methods adopted.
Design/methodology/approach – The authors conducted a literature search in November 2022 through scientific databases Scopus, ScienceDirect and the Web of Science, focussing on a publication period from 2010 to 2022. The database search query was formulated as “Bankruptcy Prediction” and “Model or Tool”. However, the authors intentionally did not specify any model or tool to make the search non-discriminatory. The authors reviewed over 7,300 articles.
Findings – This paper has addressed the research questions: (1) What are the most important publications of the core authors in terms of the target country, size of the sample, sector of the economy and specialization in SME? (2) What are the most used methods for deriving or adjusting models appearing in the articles of the core authors? (3) To what extent do the core authors include accounting-based variables, non-financial or macroeconomic indicators, in their prediction models? Despite the advantages of new-age methods, based on the information in the articles analyzed, it can be deduced that conventional methods will continue to be beneficial, mainly due to the higher degree of ease of use and the transferability of the derived model.
Research limitations/implications – The authors identify several gaps in the literature which this research does not address but could be the focus of future research.
Practical implications – The authors provide practitioners and academics with an extract from a wide range of studies, available in scientific databases, on bankruptcy prediction models or tools, resulting in a large number of records being reviewed. This research will interest shareholders, corporations, and financial institutions interested in models of financial distress prediction or bankruptcy prediction to help identify troubled firms in the early stages of distress.
Social implications – Bankruptcy is a major concern for society in general, especially in today’s economic environment. Therefore, being able to predict possible business failure at an early stage will give an organization time to address the issue and maybe avoid bankruptcy.
Originality/value – To the authors’ knowledge, this is the first paper to identify the core authors in the bankruptcy prediction model and methods field. The primary value of the study is the current overview and analysis of the theoretical and practical development of knowledge in this field in the form of the construction of new models using classical or new-age methods. Also, the paper adds value by critically examining existing models and their modifications, including a discussion of the benefits of non-accounting variables usage.

Purpose – Coopetition is ubiquitous in the economy, but managing effectively this type of relationship between firms remains a challenge for many organizations. This paper investigates the coopetition within corporate groups and focus on factors that determine the simultaneous competition and cooperation between subsidiaries therein.
Design/methodology/approach – Drawing on a dataset of 121 corporate groups listed on the Warsaw Stock Exchange (WSE), this paper theoretically advances and empirically validates the impact of 18 factors which determine the coopetition relationship.
Findings – This study’s findings confirm the importance of an organizational design among external and internal drivers of intrafirm coopetition. However, the role of an environmental uncertainty as a driver of intrafirm coopetition is not proven. Furthermore, the paper finds that internal determinants explain the phenomenon of coopetition between subsidiaries within a corporate group more than determinants related to the environment.
Originality/value – The paper contributes to the coopetition theory by empirical identification of drivers of intrafirm coopetition and advances the corporate groups studies by exploring internal relationships (cooperation and competition) and the determinants therein.

Purpose: The primary purpose of this paper is to examine how generative Artificial Intelligence (AI) such as ChatGPT may serve as a new context for management theories and concepts.

Design/methodology/approach: The paper presents the analyses of selected management theories on decision-making, knowledge management, customer service, human resource management and administrative tasks and explains what may change after generative AI adoption.

Findings: The paper indicates that some management theories and concepts need to be studied in the generative AI environment that may influence managerial work at the strategic, functional and administrative levels.

Research limitations/implications: This paper is an opinion piece article and does not refer to empirical data. It formulates some conclusions to further empirical research studies.

Originality/value: The paper analyzes selected management theories in a new technological setting. The paper also provides information about the functions of generative AI that are useful in understanding and overcoming how new technology may change organizations and management.

Purpose: The article presents research on enterprises from various economic environments, namely the mature Finnish market and the Polish post-transformation one. Thus, our study examined how the external (international) environment affected the internationalization and business opportunities of Polish and Finnish SMEs.

Methodology: Data for the Polish sub-sample was collected from January to February 2021 using the mixed CATI/CAWI method. We used multigroup confirmatory factor analysis (MGCFA) to check for measurement invariance, and chi-square independence test and logistic regression to verify the hypothesis.

Findings: Perceiving the environment as hostile hinders internationalization for Poland only and not for Finland. According to theoretical premises and earlier studies, entrepreneurial marketing orientation (EMO) increases the probability of internationalization in both countries. However, countries differ in terms of which EMO dimensions – and to what extent – influence internationalization.

Implications: In turbulent times, such as a pandemic, respondents might take the worst moment of turbulence as a reference point while assessing environmental hostility and appraising it as favorable. Perceiving the environment as hostile hinders internationalization in some sets only. In a mature economy, resources such as human capital, managerial experience, and access to finance may help to mitigate the negative influence of environmental hostility on internationalization. Respondents in both countries perceived the EMO dimensions in a similar way, so the EMO scale proved to be invariant and useful in a different country setting. Nevertheless, the EMO dimensions that are the main drivers of internationalization were country specific.

Originality: The article presents a study on the influence of environment characteristics on the internationalization of enterprises from various economic environments, i.e. the mature Finnish market and the Polish post-transition one. Thus, the article fills the literature gap regarding comparative studies of small and medium-sized enterprises (SMEs) acting in different country sets.

Purpose: Since the higher education environment has become highly competitive, the application of marketing principles to the education environment becomes increasingly evident. In order to attract new students and continue business, the institutional brand also gains on importance. Considering the scant literature on the influence of the perceptions of service quality dimensions on brand equity in general and higher education in particular, this exploratory study seeks to determine whether the SERVPERF dimensions of service quality make significant influencers of the overall brand equity of select (South African) universities, and whether the overall service quality significantly influences the overall brand equity.

Design: The authors conducted a survey among a judgmental sample of 400 students from two selected university campuses, using the SERVPERF scale. The data were analyzed with inferential statistical methods, such as multiple regression analysis, with the help of SPSS.

Findings: Tangibles and Empathy were significant and positive influencers of the students’ perception of the institutions’ overall brand equity and the overall service quality as a significant predictor of the overall brand equity. It also became evident that the overall service quality has a significant and positive influence on the overall brand equity when it comes to the students’ perceptions of the surveyed universities.

Implications: Tangibles and Empathy must be closely monitored and carefully managed, while the important role that service quality plays in the overall sense in increasing brand equity perceptions implies that – in the branding efforts of higher education institutions – management and leadership should pay particular attention to offering high levels of service quality to increase the value of their brands.

Research limitations: Only two campuses from one public higher education institution in South Africa was included in the survey, thus any generalization of the research findings must be circumspect.

Originality/value: Management and leadership of higher education institutions must know the service quality dimensions which promote the brand of the institution and manage them to promote a positive image of the institution since these are the dimensions of quality emphasized by the students.

Purpose: The paper scientifically analyzes sustainable development in the context of economic entities and their integration in supply chains that reflect the various business models between parties involved in value creation.

Methodology: The authors seek the relationship between three aspects of sustainability and limitation of the functional weaknesses of the market through the integration of supply chains that reflect various business models. The paper bases on a survey conducted to identify interests of the companies in integrating innovations for greater sustainability.

Findings: The integration of supply chain is one of the reasons for using or limiting the functional weaknesses of the market related to the three sustainability aspects pictured by the concept of sustainability as environmental, social, and economic resources. Different forms of integration may contribute to the maintenance and enhancement of these resources.

Limitations: To clarify the influence of the supply chain integration on sustainable development, scholars need to conduct further research. The main point of the future research should be the development of a measure for the extent of influence of the supply chain integration on sustainable development.

Originality: The connecting of the integration of supply chain and sustainability is a new direction of scientific research that has previous studies. Thus, the research outcomes will impact the scientific field and community in both the area of supply chain management and sustainability studies. Keywords: innovation, business model, sustainable supply chain, integration

Purpose: The scientifc purpose of the study is an attempted synthesis of interpretation of “the virtual economy” and “the virtual environment” in the Polish and foreign literature on the subject. The cognitive purpose thereof is to offer an identifcation and a qualitative analysis of the factors that determine the development of e-entrepreneurship using an example of business practice. Methodology: The theoretical basis of the study is a scientifc research of leading scholars on the theory of entrepreneurship in the context of virtual economy. An exploratory, qualitative case study methodology has been applied for the purpose thereof. The research has been conducted using the example of Currency One SA, operating on the currency exchange market in virtual economy. The application of the empirical method of a case study has made it possible to characterize the essence of e-entrepreneurship and present the studied phenomenon in business practice. Findings: Research results reveal an existence of interdependencies between the intellectual potential of staff members and the market success of a company. Explanation of the critical success factors, showing the implementation of innovative ICT solutions and stages of company development, illustrates how the existing theory is experienced by practitioners in virtual economy. Furthermore, the paper confrms the positive impact of e-entrepreneurship on the effectiveness of the company subject to analysis, and presents virtual economy as a completely new sphere through which it is possible to offer new products and services. Research implications: The rationale for conducting research on case studies is the need to orient the practice towards a better understanding of modern economic reality. The study may provide a starting point for empirical quantitative research, as well as act as a contribution to the discussion on entrepreneurship in the rapidly changing virtual economy. Originality: This paper comprises not only a set of notions related to and the concept of e-business models, but also offers new arguments in the discussion on the framework for entrepreneurship in virtual economy. The conducted research is an original attempt to explain the essence of the studied phenomenon and to illustrate its progress in a changing business environment.

Purpose: This article provides a general review of the debate over rigor and relevance in academia,
specifically in the scientific field of management. It seeks to contribute to the body of literature
while emphasizing instances where the gap between rigor and relevance has been bridged, along
with the role of business schools.

Approach: This takes the approach of underscoring the most important works in the present literature
regarding rigor and relevance, and then focusing on three points of emphasis: 1) role of
business schools in the debate; 2) main points of contention; and 3) strongest examples of success
in this field.

Findings: The most important findings in this work indicate that the debate surrounding relevance
and rigor still persists and may also be reaching a breaking point where the two sides of the debate
cannot reconcile. Various proposed solutions to the debate are available but meaningful action has
yet to be taken.

Implications: The practical applications of this work are manifold. Scholars would have a clearer
understanding of the environments in which their works are operating and practitioners would
find academic works in management more accessible.

Value: This work provides a description of both the points of contention in the rigor vs. relevance
debate and the points of successful unification of the two.

Purpose: The paper presents the results of a qualitative analysis of selected aspects of general business
environment. The author strives to answer the following question formulated in the context
of postcolonial deliberations: has the general business environment been affected by European
colonialism?

Methodology: Semantic and semiotic analysis of primary sources (statistical data and research
findings formulated by international organisations, such as the World Bank, OECD, UNIDO) and
secondary sources (scientific and research studies of Polish and foreign authors based on primary
sources); literature review.

Findings: In the postcolonial perspective, qualitative analysis shows neither a positive nor a negative
impact of colonialism on the contemporary general business environment. If certain signs of
its deterioration are observed, they are mostly due to the erosion of state capacity, whose origins
can be traced back to the Berlin Conference.

Originality: Papers on Postcolonial Management and Critical Management Studies (CMS) bridge
the gap in literature pertaining to management issues, especially in Poland. Due to their interdisciplinary
nature, Postcolonial Management and CMS cover a broad range of research areas (i.e.
theory of state and nation, sociology, economic history). They pertain to both economics an management, and are therefore difficult to classify.

Purpose: The aim of the study is to analyse marketing challenges facing Polish public universities. Polish universities must urgently adjust their educational offers to deep declines in internal demand and to increased internationalisation of the educational market. The author explores the impact of management decentralisation in faculties of higher education institutions upon their market orientation, relationships with the external world and commercialisation of educational services targeting foreign students.

Methodology: The study is based mostly on direct observations and an extensive review of international literature devoted to the model of the university of the future and its relationships with the environment. The author has been lecturing on marketing for many years; he also manages educational business programmes at a large public university in Poland where he acts in the capacity of a dean.

Findings: Future universities should develop an array of services based on the relationship marketing with key strategic partners (business, local authorities, students and graduates). The idea of a modern educational service should be based on an individual approach to students expanded with complementary services. Educational services should be developed interactively in cooperation with key stakeholders.

Practical implications: Polish public universities should become more marketing oriented and develop a set of commercial educational services addressed to foreign students and to entrepreneurial and internationally-oriented Polish students.

Originality/value: Conclusions formulated by the author result from his long personal experience and knowledge of the specifi city of the educational market in Poland and across the world and his experience in managing an interdisciplinary faculty of a large public university. The interdisciplinary approach to the subject combines elements of the relationship marketing and interactive development of new educational services.

Methodology: The paper discusses major issues with references to existing literature and real business cases from S&P500 consumer discretionary sector.

Findings: The main fi nding of this paper is that CSRS could provide the company with a competitive advantage as a growing number of consumers become more sustainable conscious. It could also help to overcome the increasing consumers’ skepticism towards corporate social responsibility practices. Finally, it can also be seen as a step forward in defi ning what types of corporate activities are associated with desirable social and environmental gains.

Research limitations: Our sample was restricted to the U.S. fi rms from the consumer discretionary sector. Therefore, conclusions should not be generalized to other markets. Our study is based on the analysis of environmental and social responsibility statements and assumes that they accurately represent corporate commitment in majority of the cases.

Practical implications: CSRS offers corporations the opportunity to use their unique skills, culture, values, resources, and management capabilities to lead social progress by making sustainability part of its internal corporate logic.

Originality: The paper raises the importance of the different conditions necessary for making sustainable development concept an important part of corporate strategy.

Purpose: The objective of this paper is to describe concepts and assumptions of predictive marketing analytics in reference to decision making. In particular, we highlight issues pertaining to the importance of data and the modern approach to data analysis and processing with the purpose of solving real marketing problems that companies encounter in business.

Methodology: In this paper authors provide two study cases showing how, and to what extent predictive marketing analytics work can be useful in practice e.g., investigation of the marketing environment. The two cases are based on organizations operating mainly on Web site domain. The fi rst part of this article, begins a discussion with the explanation of a general idea of predictive marketing analytics. The second part runs through opportunities
it creates for companies in the process of building strong competitive advantage in the market. The paper article ends with a brief comparison of predictive analytics versus traditional marketing-mix analysis.

Findings: Analytics play an extremely important role in the current process of business management based on planning, organizing, implementing and controlling marketing activities. Predictive analytics provides the actual and current picture of the external environment. They also explain what problems are faced with the company in business activities. Analytics tailor marketing solutions to the right time and place at minimum costs. In fact they control the effi ciency and simultaneously increases the effectiveness of the firm.

Practical implications: Based on the study cases comparing two enterprises carrying business activities in different areas, one can say that predictive analytics has far more been embraces extensively than classical marketing-mix analyses. The predictive approach yields greater speed of data collection and analysis, stronger predictive accuracy, better obtained competitor data, and more transparent models where one can understand the inner working of the model.

Originality: Authors describe the importance of analytics which enhance the decisions that the company makes as it executes strategies and plans, so that the company can be more effective and achieve better results. The key factor that enables to execute marketing strategies accurately and build competitive advantage in the future includes predictive modeling. The ability to predict probable futures allows us to shape the future, rather than
merely survive whatever it brings.

Purpose: The aim of this paper is to make the reader acquainted with the linguistic identity of modern companies, taking into account its complexity and the multiplicity of factors creating its character. The author presents the theoretical aspects associated with linguistic heteroglossia in companies of the 21st century as well as the practical possibilities of using organizational multilingualism, showing the opportunities and challenges associated
with the dialogism of organizations.

Methodology: The issue of heteroglossia in the business environment is discussed to show the various aspects determining the linguistic dimension of organizational identity, paying special attention to corporate polyphony at the individual and group level as well as its implications for creating the linguistic performance of modern companies. In terms of the theoretical dimension of this paper, based on the postmodern and systemic traditions
in management, it presents the relation “language-individual-organization”. The practical part of the paper presents the challenges associated with managing a heteroglossic organization.

Findings: The conducted discussion on the issue of heteroglossia characterizing linguistic identity allows to show the various aspects and factors of the investigated phenomenon, which are present on both the individual and social level. The described issues associated with organizational multilingualism point to effective ways of managing linguistically diversifi ed organizations.

Practical implications: The investigated topic can be interesting not only for those involved scientifically in management, linguistics and widely-understood social sciences, but also for practitioners working in companies with a complex cultural and linguistic structure. The described theory followed by the discussion help understand how heteroglossia may infl uence the development of organizations as well as its potential and how to avoid mistakes in managing organizations with a multidimensional linguistic capital.

Originality: Taking into account the already-conducted investigations on corporate linguistic identity, the paper offers an approach that has not yet been investigated.

Purpose: The purpose of this paper is to explore the concept of corporate posturing and deception in the area of social and environmental responsibility, its main types and causes and to assess the actual scale of the problem.

Methodology: The paper discusses major issues with references to existing literature and practical examples.

Findings: The main fi nding of this paper is that environmental and social responsibility statements accurately represent corporate commitment in the majority of cases. There are a number of reasons for this state of affairs. The most important of them are: easy consumer and investor access to various sustainability ratings, the rising scale of external verifi cation of social responsibility reports by independent third parties and stakeholder groups, and the rising liability for corporate social responsibility frauds.

Research limitations: The paper explores issues related to the problems and challenges of fair and accurate corporate social reporting. Many questions remain to be addressed.
Practical implications: Social and environmental branding could give companies competitive advantage as a growing number of consumers become more sustainability-conscious. It could also help overcome the increasing skepticism of consumers towards corporate social responsibility practices.

Originality: The paper raises the importance of the different conditions of corporate disinformation in the field of social and environmental responsibility and adds value to the existing body of literature on corporate greenwashing.

Purpose: The aim of the paper is to present a model of the network of relationships of an enterprise with entities around it in the virtual environment, with particular consideration of internet communities against the background of its earlier forms, along with a presentation of the crucial factors, which have influenced its shape. An additional aim is to identify the key factors that determine the relationships of the network.

Approach: The article is theoretical. The basis for discussion are literature studies in economics and management.

Findings: The results of the discussion indicate the manner in which new information communication technologies change the form and nature of relationships between companies and their external environment. The author puts forward a proposal concerning the development possibilities of these mutual relationships in two opposing directions, i.e. cooperation and destruction.

Originality: A model of business relationships in the virtual environment is presented. The author also suggests the key internal and external factors determining the form of the mutual relationships in the virtual environment

Purpose: The purpose of the article is to analyze some of the innovation drivers in Poland in comparison to the selected developed and developing countries, to present the general determinants and features of the “open innovation” concept, and finally to determine the most important incentives of the open knowledge ecosystem creation process in Poland.

Methodology: The research approach and methodology are based on the assumption that in the contemporary world economy innovativeness and competitiveness depend not only on traditional modes of technology transfer (e.g. foreign direct investment, license or arm’s length agreements), but also on knowledge absorption capabilities.

Findings: The transnational corporations have already perceived the knowledge creation potential of Internetbased digital communities, therefore they are strongly interested in the implementation of the “open innovation” concept in their business models. Based on completed survey results and a selected data comparative analysis one can conclude that the innovativeness of the Polish economy has not increased since the last two decades, and
future development prospects in this area are rather gloomy. It seems that the cornerstone of the open knowledge environment building process is a systemic change concerning citizen-state relations.

Originality: The value of the article stems from emphasizing the importance of trust and cooperation as the fundamental factors influencing growth of networked innovation capabilities of society. Moreover, without promoting the development of such social attitudes it is impossible to create a modern digital society, and to profit from ideas and knowledge circulating on the Web.

Purpose: The article is aimed at determining the business environment through an analysis of concepts of and approaches to organization management, and subsequently proposing a methodology for testing company profiles considering the preferences of the decision-makers.

Methodology: The research includes literature studies, critical discussion and personal research in the area of the meta-method for company testing.

Findings: The contemporary business environment, which is complex and dynamic, requires adequate measuring tools. Such tools, like meta-methods, should operate on quantitative and qualitative variables, as well as consider the time factor. While testing companies one should not omit the preferences of their decision-makers. The profile of an organization depends on their point of view.

Originality: The image of business environment, which is a discussion on issues involving, inter alia, sources of competitive advantage, professionalism of services, virtuality and telepresence, as well as behavioral and resource-based approaches to management. A proposition of testing profiles of small and medium companies considering the preferences of the decision-makers.