Purpose: This article informs readers about the theoretical and practical origins of the behaviorally
informed interventions (BIPI), analyzes examples of the BIPI from different policy sectors and
strategies they offer for policy and regulatory design, and discusses applications and implications
of BIPI for public interventions.

Methodology: This paper is based on a review of literature, as well as an inspection of administrative
practices in OECD countries. It encompasses a systematic analysis of scientific papers from
the SCOPUS database and a query carried out at the library of George Washington University.

Findings: The traditional approach to public policy research is based on rational choice theory. It
offers limited support, because by assuming perfect rationality of policy decisions, it overlooks
existence of systematic errors and biases of human decision-making. The authors argue that behaviorally
informed public interventions (BIPI) might contribute to improving the effectiveness of
a number of public measures – regulation, projects, programs, and even entire policies.

Practical implications: The behavioral approach allows decision-makers to better understand the
decisions and behaviors of citizens, as well as to design more effective interventions with minimum
effort by adapting the existing solutions to real decision mechanisms of citizens.

Originality: By combining the concepts of traditional approach with the growing behavioral
approach, the authors aim to propose a new theoretical framework (BIPI) to be used as a tool for
policy design, delivery and evaluation.