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Central European Management Journal

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Year 9/2023 
Volume 31 
Issue 4

Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface

Nir Kshetri
University of North Carolina Greensboro, Greensboro, North Carolina

9/2023 31 (4) Central European Management Journal

DOI 10.1108/CEMJ-08-2023-0336

Article contents

Abstract

Purpose – To examine the effects of the metaverse on firms’ marketing activities.
Design/methodology/approach – A conceptual paper.
Findings – It provides evidence of the growing importance of different value capture mechanisms in the
metaverse.
Originality/value – Among the first articles on this topic.

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APA style

Kshetri, Nir (2023). Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface. (2023). Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface. Central European Management Journal, 31(4), 511-521. https://doi.org/10.1108/CEMJ-08-2023-0336 (Original work published 9/2023AD)

MLA style

Kshetri, Nir. “Metaverse Technologies In Product Management, Branding And Communications: Virtual And Augmented Reality, Artificial Intelligence, Non-Fungible Tokens And Brain-Computer Interface”. 9/2023AD. Central European Management Journal, vol. 31, no. 4, 2023, pp. 511-521.

Chicago style

Kshetri, Nir. “Metaverse Technologies In Product Management, Branding And Communications: Virtual And Augmented Reality, Artificial Intelligence, Non-Fungible Tokens And Brain-Computer Interface”. Central European Management Journal, Central European Management Journal, 31, no. 4 (2023): 511-521. doi:10.1108/CEMJ-08-2023-0336.

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