Abstract

Purpose: The aim of the paper is to present a model of the network of relationships of an enterprise with entities around it in the virtual environment, with particular consideration of internet communities against the background of its earlier forms, along with a presentation of the crucial factors, which have influenced its shape. An additional aim is to identify the key factors that determine the relationships of the network.

Approach: The article is theoretical. The basis for discussion are literature studies in economics and management.

Findings: The results of the discussion indicate the manner in which new information communication technologies change the form and nature of relationships between companies and their external environment. The author puts forward a proposal concerning the development possibilities of these mutual relationships in two opposing directions, i.e. cooperation and destruction.

Originality: A model of business relationships in the virtual environment is presented. The author also suggests the key internal and external factors determining the form of the mutual relationships in the virtual environment

Keywords